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omnichannel

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Published By: Emarsys     Published Date: Feb 14, 2018
Expectations for dramatically improved customer experiences (CX) are driving retail investments in omnichannel technologies that provide competitive differentiation beyond core products and services. As retailers pursue more advanced capabilities, artificial intelligence (AI) technologies provide innovative opportunities for retail marketers. It is, therefore, mission-critical for retail decision-makers to understand how ready their organizations are to embrace AI technologies with the potential to propel them forward as industry leaders.
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marketing, retail, ecommerce, customer experiences
    
Emarsys
Published By: Emarsys     Published Date: Feb 14, 2018
Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step by-step, and for many companies it all starts with email. Omnichannel excellence can be achieved through an email-first (not an email-only) approach, and for many companies, there is no better place than the email channel to begin building unified customer profiles and constructing your omnichannel empire.
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omnichannel, marketing, experience, optimization, customer
    
Emarsys
Published By: Emarsys     Published Date: Feb 15, 2018
Omnichannel ist nicht einfach nur ein weiteres Modewort, das ignoriert werden kann. Es ist ein entscheidendes Marketingziel, für das Sie bereits jetzt eine Strategie besitzen sollten - wenn Sie nicht hinter der Konkurrenz zurückstehen wollen. Omnichannel ist allerdings nicht nur wichtig, sondern auch zeitaufwendig. Es gibt keinen Omnichannel-Schalter, den man einfach umlegen, oder einen Knopf, den man drücken kann. Ein sinnvoller Omnichannel Ansatz muss schrittweise aufgebaut werden; und für viele Unternehmen sind E-Mails der Ausgangspunkt.
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omnichannel, marketing, zeitaufwendig, ausgangspunkt, emarsys
    
Emarsys
Published By: Oracle     Published Date: Feb 10, 2016
Today's online customer-connected era demands tight integration as well as collaborative systems and processes to orchestrate events and activities across the multi-party end-to-end supply chain. The omni-channel customer mandate implies "order from anywhere, fulfill from anywhere, and return to anywhere." To address this challenge, we present '5 Key Steps to Build a Cloud-ready Supply Chain for your Organization'.
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oracle, cloud based supply chain, execution, omnichannel. best practices
    
Oracle
Published By: Tealium     Published Date: Feb 20, 2015
Download our free primer, “10 Benefits of Tag Management,” to learn about key benefits of this fast-growing application.
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tag management, applications, omnichannel experience, digital campaigns, brand experience, search marketing
    
Tealium
Published By: Infogroup Targeting Solutions     Published Date: May 28, 2013
This paper is designed to help marketers learn how to identify patterns in data and use the data to effectively communicate with their customers.
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multi-channel marketing, database marketing, retail marketing, data, analytics, strategy, consumer marketing, intelligence, loyalty, business operations, omnichannel, real-time, engage, solutions
    
Infogroup Targeting Solutions
Published By: Oracle     Published Date: Mar 08, 2016
While retailers scramble to manage the impact of omnichannel on their operations, the way they communicate with customers, and the methods they use to promote their products and reward loyal shoppers, many have neglected to consider what will likely be the most profound change of all: the overall impact of omnichannel data transparency. Omnichannel is destined to transform every aspect of the retail industry, including the store—its design and layout, the inclusion of mobile pointof- sale and clienteling systems, the impact of transparent inventory and what that means for fulfillment, a single view of the customer and its implications for loyalty programs, and even the physical location of stores. Retailers must stay ahead of the omnichannel curve if they expect to remain competitive in the race for customers in a commerce anywhere world, and that contest begins at the brick-and-mortar store.
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Oracle
Published By: Oracle     Published Date: Mar 08, 2016
In this survey report, we analyze the goals and directions retailers are taking to deliver on the promise of omnichannel customer satisfaction. To that end, retail companies — including traditional retailers, wholesalers and hospitality/ restaurant businesses — are assessing each delivery channel as it provides overall value to omnichannel goals. Yes, the brick-and-mortar store continues to be the most prevalent selling channel for our survey respondents (86.8%) but online sites are in relatively equal standing (79.0%)
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Oracle
Published By: Mobify     Published Date: Jan 27, 2015
We at Mobify want to help you further deepen your understanding of the mobile shopping landscape and the expectations of mobile consumers. In this white paper, you’ll discover: - Why ‘omnichannel’ is not a buzzword, but the new retail reality - What the key differences are between smartphone and tablet users and what this means for your bottom line - Why Millennials are a market that you can’t afford to ignore - How your mobile presence can make or break a customer’s in- store experience
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mobile website, responsive ecommerce website, mobile conversion optimization, mobile shopping, mobile retail, mobile e-commerce, omnichannel app, make responsive website, ecommerce mobile, e-commerce mobile, mobile retail website, mobile app development, mobile shopping platform, ecommerce mobile website, retail app development, mobile ecommerce solutions, ecommerce app development, ecommerce mobile site, mobile ecommerce site, mobile ecommerce website
    
Mobify
Published By: IBM     Published Date: Sep 30, 2015
Meet customer expectations for a more customized and relevant experience.
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personalization, customer experience, sales, omnichannel, architecture
    
IBM
Published By: IBM     Published Date: Sep 30, 2015
Consumers demand services according to their individual preferences whenever, wherever, and however they interact.
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customer experience, transaction processing, omnichannel banking, consumer demands, customer interaction, small business
    
IBM
Published By: Adobe     Published Date: Apr 03, 2015
Understanding which customer experiences and touchpoints are driving the best results can be hard. Adobe can help. The new eMarketer report, Omnichannel Trends 2015: Mobile is the New Retail Hub, exposes the importance of utilizing omnichannel (cross-channel) marketing to effectively reach, engage, and convert your customers. Read the report to learn: • The seven most important trends you’ll face this year • How retailers are dealing with the obstacles of cross-channel practices • Why smartphones are becoming the new retail hub
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customer experience, personalization, mobile, retail, adobe, marketing, trends, cross-channel, smartphones, website development, emerging marketing, social media, internet marketing, crm & customer care, marketing research
    
Adobe
Published By: Adobe     Published Date: Jun 03, 2015
Understanding which customer experiences and touchpoints are driving the best results can be hard. Adobe can help. The new eMarketing report, Omnichannel Trends 2015: Mobile is the New Retail Hub, exposes the importance of utilizing omnichannel (cross-channel) marketing to effectively reach, engage, and convert your customers.
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adobe, mobile, retail, trends, device, sps, rsr, omnichannel, innovation, strategies, emerging marketing, crm & customer care, traditional marketing
    
Adobe
Published By: IBM     Published Date: Oct 31, 2014
Today’s empowered and enlightened banking consumers demand services according to their individual preferences whenever, wherever and however they interact.
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omnichannel banking, customer experience, banking consumers, client-centric, best practices, emerging marketing, crm & customer care, marketing research
    
IBM
Published By: IBM     Published Date: Sep 08, 2016
Third party white paper from FitforCommerce and IBM on the 5 roadblocks to avoid on the journey to omnichannel retail success.
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ibm, commerce, b2c, b2c ecommerce, ecommerce, omnichannel, retail success, e-commerce, traditional marketing
    
IBM
Published By: IBM     Published Date: Jan 12, 2016
Analysis of cyber attack and incident data for the Retail industry from IBM's worldwide security services operations.
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customer experience, transaction processing, omnichannel banking, consumer demands, customer interaction, shopper experience, retail
    
IBM
Published By: IBM     Published Date: Jan 12, 2016
The core principles of retailing may remain the same but the methods by which retailers must reach out to customers are constantly evolving. As the need for real-time analytics and customer information grows more important, retailers need robust systems to manage the ever-expanding volumes of data.
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customer experience, transaction processing, omnichannel banking, consumer demands, customer interaction, shopper experience, retail
    
IBM
Published By: IBM     Published Date: Aug 05, 2015
As the world becomes even more digital, capitalizing on the omnichannel opportunity could be the difference between those banks that flourish in the coming years and those that can no longer compete.
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omnichannel banking, ibm, retailers, product recommendations, shopping habits, client relationships, small business, finance
    
IBM
Published By: IBM     Published Date: Sep 30, 2015
How to capitalize on real-time offers, deliver true omnichannel experiences.
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customer experience, transaction processing, omnichannel banking, consumer demands, customer interaction, shopper experience, retail
    
IBM
Published By: IBM     Published Date: Oct 16, 2015
The core principles of retailing may remain the same but the methods by which retailers must reach out to customers are constantly evolving. As the need for real-time analytics and customer information grows more important, retailers need robust systems to manage the ever-expanding volumes of data.
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customer experience, transaction processing, omnichannel banking, consumer demands, customer interaction, shopper experience, retail, crm & customer care
    
IBM
Published By: Cisco     Published Date: Feb 12, 2016
Contact center infrastructure vendors continue to expand their solution offerings to include broader feature sets, including omnichannel routing, and alternative delivery models. Companies should evaluate vendors' technology and ability to deliver in relevant regions.
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contact center, cisco, omnichannel routing, cloud computing, cloud infrastructure
    
Cisco
Published By: Bronto     Published Date: Feb 01, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
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email, omnichannel, retail, ecommerce
    
Bronto
Published By: CrowdTwist     Published Date: Jan 18, 2017
In this Q&A, you will learn: - The importance customer data plays in loyalty programs - Why engagement is a critical element in loyalty strategies today - What an omnichannel approach means for most brands - How technology will be a driving force for loyalty and other marketing initiatives - And much more!
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CrowdTwist
Published By: CrowdTwist     Published Date: Nov 28, 2017
In today’s competitive retail environment, it’s not enough to simply meet customer expectations. Brands must exceed them with exceptional customer experiences that make customers feel heard, valued, and devoted to the brand. Brands across industries are embracing engagement-based loyalty programs because they deliver emotionally resonant experiences that go far beyond discounts. Omnichannel loyalty programs deliver rich, nuanced customer data about customers’ profiles, behaviors and needs, so that brands can deliver them more relevant experiences.
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CrowdTwist
Published By: CrowdTwist     Published Date: Jan 09, 2018
In order for brands to build meaningful relationships with customers, they need to adopt an omnichannel strategy. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints seamlessly. It will go beyond one-dimensional discounts, instead offering deeply personal and authentic customer experiences that will yield stronger engagement and higher spend among customers. Learn how to: - Extend customer touchpoints - Leverage mobile insights - Reward for social engagement - Utilize data to drive personalization
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CrowdTwist
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