Published By: MEDIAmobz
Published Date: Apr 07, 2014
Are you product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity.
According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in our product launch plans.
Published By: MEDIAmobz
Published Date: May 21, 2014
Are your product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in your product launch plans.
Published By: Skillsoft
Published Date: Jul 23, 2014
This ExecBlueprint discusses how companies can address these risks through the development of a comprehensive risk management framework that incorporates both company policy to enforce standards for safe social media and technology use and technical controls to monitor activity. Although no single blueprint exists, the framework should be sufficiently robust to prevent most employees from clicking on suspicious links and posting confidential information— and contain damage caused by inevitable human error, before the story ends up in The New York Times.
Published By: IBM Unica
Published Date: Sep 08, 2011
This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.
Social Marketing encompasses a slew of activity that takes place in social networks and online communities. The mashup of all this activity is a way for your brand to build better customer relationships, increase awareness of your brand and ultimately drive sales.
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
Published By: Iovation
Published Date: Sep 25, 2009
ReputationManager is a real time fraud management solution and a forensic fraud analysis tool to identify and reduce the impact of online fraud such as chargebacks, stolen credit cards and identity theft, as well as abusive activity such as chat abuse, predatory behavior, and other forms of online harassment. This study illustrates the financial impact of using ReputationManager as part of a financial services organization's online credit card application process.
For a brand's online destination to be effective, for its marketing message to connect with its audience, it has to be properly constructed. To reach this state, the right blending of interactivity, usability, and design needs to be determined and then achieved. Otherwise, a brand runs the risk of an off target, off-putting interactive experience.
Published By: Symantec
Published Date: Apr 02, 2015
The online world can be a scary place as the integration of the Internet into everyone’s lives has also brought with it an ever-increasing trend towards malicious activity.
Learn how online businesses can instill trust and confidence in their web sites, protect valuable brands, and safeguard customers’ sensitive information. It is critical to choose e-commerce security solutions that continually evolve and extend to address a range of ever-changing needs. SSL-based security platforms with solid track records of meeting new challenges are the best way to defend, and future proof, e-commerce environments against a growing and dynamic Internet threat environment.
Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.