While the shift from disk to digital offers tremendous potential opportunities, it also presents a host
of new challenges for gaming companies. As the online channel grows increasingly complex and the pace
of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts
to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and
events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently
updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another
dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple
screens across devices.
To successfully navigate this complex and changing landscape, gaming companies need an agile,
high- performance infrastructure that allows them to turn the Internet into a reliable and effective
online distribution channel. This requires f
Analysis of 55 million product SKUs. Aggregated and anonymous data from more than one trillion visits to 4,500 retail websites. Billions of data points flowing through Adobe Experience Cloud. It’s no wonder our holiday shopping predictions are the most comprehensive and accurate in the industry.
View the report, Adobe Digital Insights 2017 Holiday Shopping Predictions, and learn:
Total forecasted online holiday revenue, broken down by day and device
Top gifts on consumers’ wish lists this holiday season
Best days for buying based on discounts and out-of-stock risks
"In today’s intensely competitive marketplace, the business world is moving rapidly to online transactions from inefficient, costly, paper-based processes. Furthermore, consumers expect to be able to interact digitally anytime, anyplace, so providing easily accessible digital touchpoints is also critical to successfully keeping and retaining your customers.
No matter the size or type of business you’re in, you want to save money and increase revenue. And you want to make it all easy. Electronic signatures are a powerful way to accomplish all that.
Read the report to learn how leading companies across industries are improving critical business processes using eSignatures to achieve:
- Greater customer satisfaction
- Higher close rates and productivity
- Lower costs, greater efficiency
- Improved time to revenue
- Compliance and security-risk mitigation"
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
Digital security has never taken on greater urgency. Today we live in a fundamentally connected ecosystem where we increasingly work, play, and indeed live most of our lives online. Whether we are enterprise users or endpoint consumers, our digital experiences are increasingly delivered to us on our connected devices - wherever we are, whenever we want them.
For InfoSec professionals, this interconnected ecosystem is wreaking havoc with the idea of "the perimeter." In fact, the perimeter as we know it no longer exits. The attack surface is always shifting and continues to disperse across a wider area. At the same time, attacks continue to grow in size and volume, and are increasingly targeted.
No longer can you secure the perimeter and trust that nothing will get in or out. What you need to deploy and manage is being redefined right before your eyes, with or without you. You need to take security to the edge.
Digitally, consumers today share knowledge and self-organize online, seizing more collective power than ever. This is the connected economy, where consumers rule. Learn the four trends businesses must learn to succeed in their reign.
Published By: Zendesk
Published Date: Jan 03, 2019
To successfully meet customer demands for more immediate, personalized attention, companies are leveraging new technologies that go beyond traditional voice and email. By implementing such channels as live chat, social media, mobile apps, SMS/text messages, self-help solutions, and more, companies can now be ready wherever and however the customer wants.
The following report, sponsored by Zendesk, is based on an online survey of 1,044 U.S. consumers who have received online or phone customer service. The research goal was to better understand present customer expectations and to quantify the impact of customer service on business results. Questions were asked about past experiences with customer service, as well as preferences and opinions. Certain questions were repeated from a similar 2013 survey to enable trend analysis.
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
" How Millennials and Baby Boomers are Shaping the Today and Tomorrow of Retail The Power and The Money
- Get latest trends on global consumer shopping behavior across online, mobile and in-store channels
- Read what differentiates millennials from baby boomers
- Learn how to give every individual the experience they are looking for so nobody is left behind
- Surveyed: 13,250 consumers, 12 countries - Australia, Brazil, China, France, Germany, Italy, India, Japan, Mexico, Russia, UK & USA "
Published By: Sitecore
Published Date: Mar 27, 2017
In a digital era where 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests, it’s time for marketers to think differently about how they personalize the shopping experience, and we’ll show you how. Download now!
The complexities of distribution make it a most daunting challenge. Indeed, for hoteliers, mastering it might be akin to finding the industry’s Holy Grail.
Consider the task’s many facets: Maximizing exposure to attract new customers and establish presence in markets, both near and far, requires contracts and integration with an everchanging cast of OTAs and metasearch companies. Evaluating voluminous amounts of data for rate management practically defines “paralysis by analysis.” And demonstrating online capabilities that can adapt to the ever-changing demands of today’s consumers – who expect everything to be faster, better and cheaper than yesterday.
Online consumers are redefining the fulfillment landscape. Wholesalers need to unlock the value of integrated business data. Only full insight into all areas of the distributor’s business will provide the necessary clarity to make decisions they can stand behind. This confidence can be achieved only if they have the required data and technology at hand at the right time. The total technology investment is not small. But, it may mean the future viability of the wholesale distribution segment. Why now is the critical time to invest.
Online reviews play a vital role in the reputation and financial success of your company. Reviews can influence whether consumers buy your products or services or your competitor's. What's more, they also have an effect on your ability to attract new patients.
As a marketing professional, one of the single most important things you can do for your company is develop an online review generation and monitoring program.
Akamai Download Delivery speeds your content to online audiences and lowers distribution costs while giving consumers the download experience they expect – whether they’re on their desktops, smartphones or other connected devices.
Three key market dynamics are currently driving the need for transformation in almost every industry:
1) The need to leverage digital technologies to drive the core business
2) Next generation online consumers and socially networked buyers
3) The financial crisis
Companies are under tremendous pressure to bring digital technologies at the center of their business to remain
competitive, innovate, create new revenue streams, and drive greater customer intimacy. As a result the need to
leverage technology to significantly reduce the cost of going to market while driving growth has led to increasing
interest in software-based business models.
DevOps helps drive continuous collaboration with the end-customer, gaining further visibility into online and mobile application usage and its effect on the brick-and-mortar experience. The data your company can derive from this collaboration should be used to continuously validate assumptions made earlier in the development process.
Today’s empowered consumers have high expectations for the companies they do business with. They expect real-time communication, instant information, and the ability to connect in multiple ways. And they want it to be simple. A DevOps approach can help to accomplish this.
Published By: Bluecore
Published Date: Oct 23, 2018
If you’re not one of those retailers, you’re likely busy playing catch-up to them – and that’s not a position in which anyone wants to be.
Since eCommerce began, a small handful of leaders have set the pace. They’ve innovated quickly and delivered incredibly valuable and convenient shopping experiences. And in doing so, they shaped consumer expectations.
Take Amazon. Over a decade ago, the online giant seemingly rewrote the natural laws of retail by managing to deliver more, better, faster – all with unmatched accuracy and ease. Now, consumers expect an Amazon-like experience everywhere they shop, and anything else feels subpar.
Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service.
To help retailers achieve this level of service, a combination of hardware and software—Intel® Vision Accelerator Design products, cameras, AI deep learning video analysis technology— do the work for you.
Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive
• Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the store’s ranking, and can distinguish traffic patterns by weather and time of day
• Traffic and sales analysis for better staff allocation and marketing-event planning
• Store heatmap analysis for more precise merchandise placement and product promotion
Published By: Neustar
Published Date: Aug 20, 2012
Lead Scoring remains a hot topic in the lead generation industry. Now, online marketers can gain even more insight into their lead scores with Lead Optimization. What's the difference between Scoring and Optimizing?
Published By: Location3
Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
Many companies that sell online direct to consumers are evaluating whether they can better achieve their revenue and growth goals by either shifting their e-commerce infrastructure to the cloud, or by migrating to a more flexible and scalable SaaS solution that doesn't limit their growth. But what are some of the key considerations as you evaluate your options? Download this whitepaper to learn the 3 keys to igniting your business growth as you consider SaaS commerce solutions.
"Business buyers are shopping online as private consumers and they expect the same experience when purchasing business products and services online.
Read this white paper to learn how to:
Use B2C best practices to meet buyer expectations for enhanced online experiences
Deliver multiple combinations of products and services for faster, streamlined quoting and ordering
Support complex buying cycles and selling executions across channels and markets—and around the world"
1. Meet the new healthcare consumer
The consumerization of healthcare, major demographic shifts, and the migration
to mobile and social media are tilting the balance of power away from traditional
healthcare marketers and into the hands of potential patients.
2. Online reputation is the new competitive frontier for marketers
Healthcare brands are no longer controlled by marketers. Patient feedback about
doctors and facilities online is leading to total market transparency for healthcare
consumers. CG-CAHPS surveys only go so far in providing social proof.
3. Healthcare branding is becoming hyper-local
In the search for providers, all branding is local – at the level of individual
practitioners and facilities. Proliferating points of presence on the web make this
a challenge that requires technology. But healthcare marketers who scale online
review volume and quality will be rewarded with higher search visibility.
4. Business implications
Online ratings and reviews stand between everyth
Published By: SundaySky
Published Date: Mar 06, 2018
A Fortune 500 home improvement retailer turned to personalized video advertising in support of its companywide commitment to drive online transactions and revenue. By combining personalization with the alreadyengaging video medium, the top 10 Internet retailer aimed to provide a captivating ad experience that would differentiate the brand in a fiercely competitive market and drive online sales. The brand had already committed to engaging consumers on a 1-to-1 basis across all channels, and as such, partnered with SundaySky to extend this approach to its video advertising.