When times get tough, people re examine old habits and brand loyalties. Consumers are more conscious about spending their hard earned money and their tastes shift dramatically as they cut back. Virgin Mobile USA was able to see exactly how their consumers were changing during the economic downturn by surveying their online community of customers. The panel brings together hundreds of customers to interact with the organization on a variety of issues. The results were so interesting that both Forbes Magazine and the Chicago Tribune wrote an article about the findings.
This research program is an online survey of C-level executives at leading large and midsize companies who are members of the BusinessWeek Market Advisory Board, an online panel of 20,000+
business leaders and executives.
Published By: Verio Inc.
Published Date: Oct 15, 2010
Are you getting the most from your online business? Download this guide for videos and demonstrations that show how turn your informational, online brochure into an interactive tool, with a Verio cPanel VPS Hosting solution.
Published By: Quocirca
Published Date: Sep 07, 2007
Social Networking tools have proliferated in the recent past, and many individuals are now utilizing such tools as a core part of their day-to-day lives. If these tools can be harnessed as a means of interaction by the public sector, constituency involvement will rise, while costs can be minimized.