While the retail industry has made great stri
des in understanding the online
consumers, it has been difficult to observe and analyze their wh
Advanced location intelligence enables marketers to
consumer journeys to within meters, whether indoors or outdoors, as they move ar
changing environments, such as
stores, malls, restaurants, residential addresses,
landmarks, and places of interest.
starting to launch
more targeted campaigns by
using location to understand consumer behavior.
Find out why location intelligence ca
a wide range of benefits to the entire retail industry
time location targeting, reduced ad
spend, enhanced campaign
attribution, and more.
For the second year, we asked 500 panelists their
feelings and perceptions regarding the state of brickand-
mortar retail. The results may surprise you.
Our research found that, although sales associates are generally viewed
neutrally, specific sectors such as consumer electronics stores and momand-
pop shops have a positive perception.
Consumers seek out sales associates who are educated and able to
help them make an informed purchase. Our results also confirmed prior
reporting1 into the growing fluidity between e-commerce and traditional
retail. More than 75 percent of our panelists reported frequently browsing
online, then purchasing the product in-store. Sales associates who are
educated about the products in their store are more likely to sell more. Brands
that ensure that their sales teams have the proper product knowledge
maximize the likelihood that consumers will purchase from them.
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host
of new challenges for gaming companies. As the online channel grows increasingly complex and the pace
of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts
to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and
events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently
updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another
dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple
screens across devices.
To successfully navigate this complex and changing landscape, gaming companies need an agile,
high- performance infrastructure that allows them to turn the Internet into a reliable and effective
online distribution channel. This requires f
Analysis of 55 million product SKUs. Aggregated and anonymous data from more than one trillion visits to 4,500 retail websites. Billions of data points flowing through Adobe Experience Cloud. It’s no wonder our holiday shopping predictions are the most comprehensive and accurate in the industry.
View the report, Adobe Digital Insights 2017 Holiday Shopping Predictions, and learn:
Total forecasted online holiday revenue, broken down by day and device
Top gifts on consumers’ wish lists this holiday season
Best days for buying based on discounts and out-of-stock risks
"In today’s intensely competitive marketplace, the business world is moving rapidly to online transactions from inefficient, costly, paper-based processes. Furthermore, consumers expect to be able to interact digitally anytime, anyplace, so providing easily accessible digital touchpoints is also critical to successfully keeping and retaining your customers.
No matter the size or type of business you’re in, you want to save money and increase revenue. And you want to make it all easy. Electronic signatures are a powerful way to accomplish all that.
Read the report to learn how leading companies across industries are improving critical business processes using eSignatures to achieve:
- Greater customer satisfaction
- Higher close rates and productivity
- Lower costs, greater efficiency
- Improved time to revenue
- Compliance and security-risk mitigation"
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
Digital security has never taken on greater urgency. Today we live in a fundamentally connected ecosystem where we increasingly work, play, and indeed live most of our lives online. Whether we are enterprise users or endpoint consumers, our digital experiences are increasingly delivered to us on our connected devices - wherever we are, whenever we want them.
For InfoSec professionals, this interconnected ecosystem is wreaking havoc with the idea of "the perimeter." In fact, the perimeter as we know it no longer exits. The attack surface is always shifting and continues to disperse across a wider area. At the same time, attacks continue to grow in size and volume, and are increasingly targeted.
No longer can you secure the perimeter and trust that nothing will get in or out. What you need to deploy and manage is being redefined right before your eyes, with or without you. You need to take security to the edge.
Digitally, consumers today share knowledge and self-organize online, seizing more collective power than ever. This is the connected economy, where consumers rule. Learn the four trends businesses must learn to succeed in their reign.
Published By: Zendesk
Published Date: Jan 03, 2019
To successfully meet customer demands for more immediate, personalized attention, companies are leveraging new technologies that go beyond traditional voice and email. By implementing such channels as live chat, social media, mobile apps, SMS/text messages, self-help solutions, and more, companies can now be ready wherever and however the customer wants.
The following report, sponsored by Zendesk, is based on an online survey of 1,044 U.S. consumers who have received online or phone customer service. The research goal was to better understand present customer expectations and to quantify the impact of customer service on business results. Questions were asked about past experiences with customer service, as well as preferences and opinions. Certain questions were repeated from a similar 2013 survey to enable trend analysis.
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
" How Millennials and Baby Boomers are Shaping the Today and Tomorrow of Retail The Power and The Money
- Get latest trends on global consumer shopping behavior across online, mobile and in-store channels
- Read what differentiates millennials from baby boomers
- Learn how to give every individual the experience they are looking for so nobody is left behind
- Surveyed: 13,250 consumers, 12 countries - Australia, Brazil, China, France, Germany, Italy, India, Japan, Mexico, Russia, UK & USA "
Published By: Sitecore
Published Date: Mar 27, 2017
In a digital era where 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests, it’s time for marketers to think differently about how they personalize the shopping experience, and we’ll show you how. Download now!
The complexities of distribution make it a most daunting challenge. Indeed, for hoteliers, mastering it might be akin to finding the industry’s Holy Grail.
Consider the task’s many facets: Maximizing exposure to attract new customers and establish presence in markets, both near and far, requires contracts and integration with an everchanging cast of OTAs and metasearch companies. Evaluating voluminous amounts of data for rate management practically defines “paralysis by analysis.” And demonstrating online capabilities that can adapt to the ever-changing demands of today’s consumers – who expect everything to be faster, better and cheaper than yesterday.
Online consumers are redefining the fulfillment landscape. Wholesalers need to unlock the value of integrated business data. Only full insight into all areas of the distributor’s business will provide the necessary clarity to make decisions they can stand behind. This confidence can be achieved only if they have the required data and technology at hand at the right time. The total technology investment is not small. But, it may mean the future viability of the wholesale distribution segment. Why now is the critical time to invest.
Online reviews play a vital role in the reputation and financial success of your company. Reviews can influence whether consumers buy your products or services or your competitor's. What's more, they also have an effect on your ability to attract new patients.
As a marketing professional, one of the single most important things you can do for your company is develop an online review generation and monitoring program.
Published By: Experian
Published Date: Aug 29, 2019
As organizations and consumers increasingly interact over digital channels, both parties must find ways to establish mutual trust. Experian’s Global Identity and Fraud Report Asia-Pacific (APAC) edition highlights that trusted online relationships are based on businesses providing both a secure environment and seamless consumer experiences. With insights from almost 6,000 APAC consumers, the report found that majority (71%) value ‘security’ as the most important element of an online experience, followed by ‘convenience’ (20%) and ‘personalisation’ (9%).
Download the complete 2019 Asia-Pacific Identity and Fraud Report for more details.
Akamai Download Delivery speeds your content to online audiences and lowers distribution costs while giving consumers the download experience they expect – whether they’re on their desktops, smartphones or other connected devices.
Three key market dynamics are currently driving the need for transformation in almost every industry:
1) The need to leverage digital technologies to drive the core business
2) Next generation online consumers and socially networked buyers
3) The financial crisis
Companies are under tremendous pressure to bring digital technologies at the center of their business to remain
competitive, innovate, create new revenue streams, and drive greater customer intimacy. As a result the need to
leverage technology to significantly reduce the cost of going to market while driving growth has led to increasing
interest in software-based business models.
DevOps helps drive continuous collaboration with the end-customer, gaining further visibility into online and mobile application usage and its effect on the brick-and-mortar experience. The data your company can derive from this collaboration should be used to continuously validate assumptions made earlier in the development process.
Today’s empowered consumers have high expectations for the companies they do business with. They expect real-time communication, instant information, and the ability to connect in multiple ways. And they want it to be simple. A DevOps approach can help to accomplish this.
Published By: Uberall
Published Date: Apr 12, 2019
Consumers search for online reviews for reassurance and greater confidence in their buying decision. As 59% of consumers believe online reviews are just as trustworthy as their friends1, they may well be more influential than you think.
Embracing and encouraging customer reviews can seem a little daunting, especially with the prospect of attracting negative reviews. But it doesn’t need to be. Not least because more consumers take the time to write positive reviews (49%) than negative (34%)1, but because when managed effectively, negative reviews can make a positive impact on your online reputation, and ultimately your sales.
There are of course other factors that can make review management tricky, including a large number of locations, the consistency and timing of the message and a lack of education across the business, to name but a few. This guide is here is to tackle all these challenges and give you practical tools and steps that you can implement straight away, to encourage m
Published By: Uberall
Published Date: Apr 12, 2019
New data from Google¹ reveals that 5 out of every 10 consumers who search online locally for goods and services will visit a store within 24 hours. If your business does not have a strong online presence locally, a large portion of ‘good fit’ consumers who are motivated to buy products or services you supply are potentially visiting your competitors’ stores.
Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service.
To help retailers achieve this level of service, a combination of hardware and software—Intel® Vision Accelerator Design products, cameras, AI deep learning video analysis technology— do the work for you.
Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive
• Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the store’s ranking, and can distinguish traffic patterns by weather and time of day
• Traffic and sales analysis for better staff allocation and marketing-event planning
• Store heatmap analysis for more precise merchandise placement and product promotion
Published By: Neustar
Published Date: Aug 20, 2012
Lead Scoring remains a hot topic in the lead generation industry. Now, online marketers can gain even more insight into their lead scores with Lead Optimization. What's the difference between Scoring and Optimizing?
Published By: Location3
Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store