To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization.
Read the report to learn:
• How to establish an online testing strategy based on continuous optimization
• How to elevate your testing by achieving four crucial optimization objectives
• Recommendations from Forrester on practical next steps in your optimization journey
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how.
Read the guide to learn:
- Strategies and best practice approaches to online testing
- Incremental steps to improving your online testing
- The benefits of different test types including A/B, A/Bn, multivariate, and multichannel