Most CIOs today understand that digital transformation initiatives can help streamline business process; boost ef?ciency; increase competitiveness; and, broadly, help their organization become disruptive over the long term.
Some of the transformation initiatives under way—even in many pace-setting companies—are struggling to manage the exponential explosion of unstructured data and the associated heightened compliance and security demands, however.
Fortunately, new solutions that tap arti?cial intelligence (AI) can extract hidden insights from unstructured data, such as documents, images, videos, and audio ?les. AI is also helping automate many of the labor-intensive processes used to classify, organize, and analyze unstructured content
If you put the fan experience first, more robust data — and, subsequently, revenue growth — will follow. But event organizers often focus too much on content, ticketing, and sponsorship. See the new path.
Published By: Seismic
Published Date: May 24, 2019
Has your content marketing strategy hit a plateau?
It may be due to misalignment. 86% of B2B marketers don't measure content ROI and only 46% say their content marketing and sales teams are aligned (Content Marketing Institute).
Watch the on-demand webinar to learn how leading marketing executives at Citi, Farmers Insurance, Nokia and Sonic get the most out of their content investment while better aligning sales and marketing.
Other topics discussed:
? Creating personalized content that's relevant to the sales process
? Ensuring content on all platforms is new, refreshed and organized
? Most effective analytics for measuring content ROI
Open Source solutions present not only a cost alternative, but also an innovation alternative, to proprietary enterprise software products. This paper compares the total cost of ownership of the Open Source Drupal to various proprietary Content Management systems.
Published By: Lumension
Published Date: Feb 07, 2014
Memory injections are on the rise. And traditional endpoint security tools can do little to stop them. Here’s what you need to know about memory-based attacks—and how to effectively protect against them.
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels.
The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
How can you, the modern marketer, create an efficient business process that facilitates content marketing and achieves your specific goals?
The answer: by planning strategic marketing campaigns, establishing streamlined processes, and organizing your team to execute initiatives in a more aligned and productive way. Bridging the content gaps in your organization helps you coordinate the efforts of your teams, but also enables you to create superior customer engagements because you’re presenting a more united front to those who consume your content.
This eBook will show you how to do just that. It will describe how to execute a cohesive plan aligned with your company’s goals, organize your campaigns, and coordinate content distribution across departments and stages of the funnel.
Just about everyone claims to be doing content marketing, but far fewer organizations have a thought-out plan. According to Content Marketing Institute, only 44% of B2B marketers and 39% of B2C marketers have a documented content strategy.
But as organizations scale content operations, workflows, distribution, and promotion, many are seeking tools to centralize, manage, and improve the process.
That’s where content marketing software comes in. This software can help organize, automate, and visualize your efforts to create original content, as well as curate the content of others.