Reliance on retail sites provides unprecedented opportunity for retailers to look at their sites as media venues, and retail search media has emerged. Think paid search for retail websites and their mobile counterparts.
Think about the process in your company for a minute. How much time and money is wasted waiting for an invoice to arrive, then walking the document around to be coded, approved, and finally paid? Discover how a touchless invoice processing can help.
Discover this year’s biggest social marketing trends in our Social Intelligence Report. You’ll learn where the greatest opportunities are in paid, earned, and owned social—and you’ll discover new tools and strategies for building stronger engagement and better results.
A round-up of the most helpful ad extensions retailers can use to improve the reach of their Google paid search ads.
In an effort to walk the fine line between helping searchers find what they need and keeping advertisers happy, Google is constantly testing, innovating and rolling out new ways to present advertisements to online shoppers.
Published By: Location3
Published Date: Aug 31, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google,which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders whilesimultaneously ensuring that ad spend c
In a global and highly regulated marketplace, pharmaceutical and biotech firms face a challenge in managing regulatory labeling submissions that meet multiple country and regional requirements in many different languages. This process has historically required substantial manual intervention and review by highly paid professionals, contributing to unnecessary costs and delays in medicinal product launches. Biopharma executives hope that new, cloud-based tools will help solve this costly dilemma.
To market their products globally, biopharmaceutical firms must ensure their product information complies with local regulatory filing requirements. Submissions often need to be revised to reflect in-country linguistic, formatting, and timing mandates. In-country compliance is usually overseen by local affiliates that manage the process internally. Tasks such as translation and formatting are typically outsourced to in-country providers.
For the corporate global regulatory affairs (GRA) functio