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Published By: Optis     Published Date: Nov 06, 2014
If you don’t know the diverse landscape of personal and family leaves that states allow, you run the risk — and could face the potential consequences — of noncompliance, reduced productivity, and employee disengagement.
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leave, leave management, employee leave, paid leave, unpaid leave, state leave, fmla, state fmla, time off, leave compliance, federal leave laws, leave management solution, leave management system, cloud-based leave management, cloud-based leave management system, leavexpert®
    
Optis
Published By: The Starr Conspiracy     Published Date: Sep 19, 2017
It doesn’t matter if your goals involve brand awareness, functional association, or demand generation. Brands that fail to integrate an earned media strategy with paid and owned media strategies are missing key opportunities to influence the buyer’s journey. If you ignore earned media channels, you do so at the risk of missing that ideal customer. In this white paper, we’ll outline the top three reasons you need an integrated approach — that includes PR — to achieve great brand awareness
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The Starr Conspiracy
Published By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
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teradata, digital, marketing, brand, engagement, personalization, experience, performance, revenue, conversion, acquisition, data, future, email, content, social, search, display, mobile, paid
    
Teradata
Published By: FICO     Published Date: Dec 04, 2017
Whether you’re onboarding new customers, cross- or up-selling, getting your supply chain or logistics right, or even collecting unpaid debt, making the best choice of decisions means weighing not just what’s right for your department – but what is best for the business overall. Not to mention what is optimal for your customers and partners. And let’s face it, even with the availability of business intelligence and other analytic tools, it’s hard to know what constitutes the right actions to take in an era where Big Data consistently throws you curveballs. Prescriptive Analytics can help – but for most organizations, there are more questions and concerns than answers about how to implement it successfully. Read our white paper on how Prescriptive Analytics can transform your business decisions and actions – leveraging your existing analytics investment and organizational DNA while helping you drive transparency, customer experience, and profits
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business, results, optimal, customer, experience, tools, analytics, big data
    
FICO
Published By: Sprinklr     Published Date: Sep 28, 2017
Jerry Nichols breaks down the five crucial steps marketing teams must take to digital transformation. As the Global Head of Marketing Performance Management at SAP, Jerry speaks from his experience in creating accountability within SAP’S marketing team and how that has benefited the business.
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marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: XpertHR     Published Date: Jun 13, 2018
Multiple locations. Many hourly employees. Myriad pay rates and scheduled hours. Add multiple sick leave laws to the mix. The result: potential chaos and confusion. XpertHR can help. We take the complexity out of staying on top of the shifting paid sick leave law landscape to ensure compliance, understanding and clear employee communication. Michigan and Indiana are banning local sick leave laws. Cities from San Francisco to New York City are leading the pack in favor of them. These and other states and cities around the country are creating a complex playing field for HR professionals when it comes to ensuring compliance with paid sick leave laws. You don’t have the time, or resources, to stay on top of these trends. We do! ? Understanding variations and similarities in laws across jurisdictions ? Understanding how local laws relate to federal and state laws ? Identifying implications related to temporary and contract staff ? Ensuring compliance with notification, documentation, acc
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paid sick, leave management, employee leave, compliance, leave laws, employee management, employee benefit
    
XpertHR
Published By: XpertHR     Published Date: Jun 13, 2018
Multiple locations. Many hourly employees. Myriad pay rates and scheduled hours. Add multiple sick leave laws to the mix. The result: potential chaos and confusion. XpertHR can help. We take the complexity out of staying on top of the shifting paid sick leave law landscape to ensure compliance, understanding and clear employee communication. Michigan and Indiana are banning local sick leave laws. Cities from San Francisco to New York City are leading the pack in favor of them. These and other states and cities around the country are creating a complex playing field for HR professionals when it comes to ensuring compliance with paid sick leave laws. You don’t have the time, or resources, to stay on top of these trends. We do!
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paid sick, leave management, employee leave, compliance, leave laws, employee management, employee benefit
    
XpertHR
Published By: XpertHR     Published Date: Jun 13, 2018
Multiple locations. Many hourly employees. Myriad pay rates and scheduled hours. Add multiple sick leave laws to the mix. The result: potential chaos and confusion. XpertHR can help. We take the complexity out of staying on top of the shifting paid sick leave law landscape to ensure compliance, understanding and clear employee communication. Michigan and Indiana are banning local sick leave laws. Cities from San Francisco to New York City are leading the pack in favor of them. These and other states and cities around the country are creating a complex playing field for HR professionals when it comes to ensuring compliance with paid sick leave laws. You don’t have the time, or resources, to stay on top of these trends. We do!
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paid sick, leave management, employee leave, compliance, leave laws, employee management, employee benefit
    
XpertHR
Published By: XpertHR     Published Date: Nov 13, 2018
As 2018 comes to a close, it is critical to ensure that your organization—and more specifically, your employee handbook—is compliant with the latest legal developments on the federal, state and local levels. Whether it’s a new state law or an amendment to an existing local law, as an employer, you must determine whether a new or amended law affects your handbook and workplace policies and what revisions are necessary. For example, does a new statewide lactation accommodation law prompt the addition of a new policy to the employee handbook? Here are some of the top issues you should be aware of for 2019 when updating your handbook: 1. Equal Employment Opportunity (EEO) 2. Leaves of Absence and Time Off 3. Equal Pay and Wage Discrimination And more… {Get the guide}
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handbooks, employee handbooks, compliance, policies, work rules, 2019 trends, eeo, leave management, paid sick, reasonable accommodations, equal pay, wage discrimination, time-off, pto, e-cigarettes, safe driving laws, workplace violence
    
XpertHR
Published By: Inspirus     Published Date: Oct 04, 2017
Learning and development plays a critical role in any organization. Although learning has been unequivocally linked to high-performing organizations, we believe there hasn’t been enough attention paid to the lasting effects learning plays in engaging your workforce.
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Inspirus
Published By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
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online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive, consumer behavior, retail
    
Bronto
Published By: Clicktale     Published Date: Dec 04, 2012
In this guide, we'll be introducing the full gamut of web solutions, starting with tools that evaluate your entire site traffic, and ending with techniques and best practices for understanding the individual user.
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customer experience analytics, web optimization, web analytics
    
Clicktale
Published By: Aria Systems     Published Date: Sep 21, 2015
Recurring revenue business models go far beyond just subscriptions (tiered, pre-paid, on-demand, pay-as-you-go, freemium, etc.), and can be applied to just about anything. But while opportunities abound, there are also challenges. As you look at the possibility of deploying a recurring revenue model, there are five common pitfalls along the way that you’ll want to avoid.
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Aria Systems
Published By: CareCloud     Published Date: Jan 08, 2014
Learn How Medical Billing Companies Can Cut Costs and Boost Profits. In this free Medical Billing report you will learn: •How to improve first pass resolution rate •To ensure clients are paid contracted rates •How to manage documents more efficiently •Keys to optimize workflow and collections cycle •Better ways to manage data and reporting •Tips to go digital and more! Download this whitepaper to learn more!
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medical billing, medical practices, workflow, gross margin, carecloud, information technology, practice management
    
CareCloud
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media, consumer engagement, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
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spredfast, social, social integration, paid media, owned media, earned media, social media, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
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spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media, earned media, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: Monotype     Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
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swyft, branding, brand advocates, consumer, purchase intent, content, media
    
Monotype
Published By: Glint     Published Date: Feb 16, 2018
Employees today want more than a steady, well-paid job at a promising company. In this competitive job market, employers are finding it increasingly difficult to recruit, retain, and motivate top talent. Yet, they continue to rely on outdated employee engagement strategies that no longer work. As pressures increase from an evolving workforce, organizations from startups to enterprises must prioritize employment engagement now more than ever. We've identified seven bad habits that commonly hinder organizations. Download this whitepaper to learn how to transform old habits into the effective, future-ready programs that drive today's high-performing organizations.
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employee engagement, hr metrics, employee engagement survey, employee engagement strategies, employee engagement strategy
    
Glint
Published By: Looker EMEA     Published Date: Sep 27, 2017
Want to know how Business Intelligence products vary in categories such as scalability, reliability, technical support, value for price paid, integrity, and whether the vendor is recommended? Read this report to get: • A side-by-side comparison of 28 BI tools • Ratings across 33 metrics for each vendor • Real customer feedback on performance
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technology efficiency, cloud storage services, mobile devices, applications, online collaboration tools, client services, data encryption, remote access, workflow integration
    
Looker EMEA
Published By: Sprinklr     Published Date: Apr 02, 2018
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : 
customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Zuberance     Published Date: Feb 11, 2012
The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, paid media, social media, zuberance, email marketing, emerging marketing, crm & customer care, traditional marketing, sales
    
Zuberance
Published By: Adobe     Published Date: Sep 19, 2013
With 50 Facebook pages, 50 Twitter accounts, 80 social apps, and many blogs, Caesars Entertainment turned to Adobe Social, part of the Adobe Marketing Cloud, to centralize, manage, and improve their social media efforts. It paid off.
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social media, marketing, content management, platforms, digital marketing, campaigns, social engagment
    
Adobe
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