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Published By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
All native and ‘transitioning’ media companies are focusing heavily on content to save existing businesses, or building new business models, or both. Television broadcasters, wary of the growing cord-cutting, are spending large sums on premium content. In 2017, the top four media companies spent more than USD 34 billion on original and acquired non-sports programming. Pure-play OTT providers have, on the other hand, bet big on content to shore up on subscribers. Netflix alone spent more than USD 6 billion on content last year, while spend was USD 7 billion for Amazon and Hulu combined. Transitioning media companies, such as telecom and technology companies that are moving towards being a media company, are also allocating sizable funds for content in their quest to explore supplementary businesses, by boosting customer engagement on their platforms. Apple and Facebook have started creating their own original content, and spend is only going to expand further.
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Larsen & Toubro Infotech(LTI)
Published By: IBM     Published Date: Mar 20, 2017
"Is your premium video content really secure? Don’t let security blind spots compromise your content – or business. Download the latest installment in IBM Cloud Video’s OTT Success Series and discover insights around: -Business logic security and why it matters more than ever -The importance of matching the proper level of security with your intended content use case -New security considerations – and solutions – associated with migration to the cloud"
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ott. security, ibm, content security, cloud, cloud migration
    
IBM
Published By: IBM     Published Date: Apr 10, 2017
"Is your premium video content really secure? Don’t let security blind spots compromise your content – or business. Download the latest installment in IBM Cloud Video’s OTT Success Series and discover insights around: -Business logic security and why it matters more than ever -The importance of matching the proper level of security with your intended content use case -New security considerations – and solutions – associated with migration to the cloud"
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ibm cloud video, premium content, cloud migration, security, content
    
IBM
Published By: Oath     Published Date: Nov 06, 2017
42% of consumers make the internet their first stop for healthcare information, ranking the web second to actual physicians. Following this trend, healthcare marketers have increased their investment in a variety of digital advertising channels such as native, video, mobile, content and more in order to better educate and inspire healthcare consumers. But whatever digital channels healthcare marketers choose, the environment matters. Consumers make snap judgments about brands based on adjacency. Over two-thirds of your audience will feel less favorably towards a brand if its placed next to untrustworthy, offensive, or low-quality content. Fortunately for brands the flip side is also true, which is why it’s imperative that you guarantee ad placements that share digital space with premium content. With Oath’s reputation as a trusted publisher, healthcare brands can experience peace of mind knowing their consumers will make positive associations that will increase brand loyalty.
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healthcare, physicians, digital, advertising
    
Oath
Published By: Mitto     Published Date: Jun 09, 2017
A2P (Application to Person) messaging has underpinned this transformation, across a wealth of new use cases and new verticals. Historically, A2P was used for alerts and, as PSMS (Premium SMS), as a billing mechanism and carrier for simple content and services, both for one-off downloads or actions (eg voting) and for recurring payments. The latter use case has declined markedly in the past 5 years, due largely to the transition to an app-based economy, largely driven by card billing and by regulatory action (in markets such as the US and UK) against fraudsters.
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Mitto
Published By: BrightRoll Exchange     Published Date: May 09, 2017
Get the most value from each native ad impression. Here’s why you should combine programmatic with native placements
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native advertising, native ads, promgrammatic ad buying, programmatic advertising, native programmatic ad buy, sponsored content, sponsored ads, premium ads, premium content advertising, cross-device advertising, ad exchange, ad exchanges, roi advertising
    
BrightRoll Exchange
Published By: Oath     Published Date: Oct 31, 2017
Consumers are better than ever at differentiating between low-quality and premium content. For marketers, this means the placement of their ads is critically important. Brands can’t afford to risk appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
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digital advertising, online advertising, ad placement, quality content, quality video content, online news, online video, offensive content, fake news, online consumer habits, brand boycotts, user generated content, trustworthy sources, premium content, premium video content, native advertising, auto advertising, auto dealership advertising, auto digital advertising, auto marketing
    
Oath
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