Gone are the days of advertising where marketers were mainly charged with branding, awareness, and recall. Today’s Modern Marketers (and advertisers) must be technology and data-driven experts as well as brand champions and storytellers. eMarketer predicts that programmatic ad spending will be over $20 billion in 2016, more than double the amount seen in 2014.
Read this guide to determine how you can use programmatic advertising to deliver a consistent return on your ad investments.
Published By: Location3
Published Date: May 29, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements
customers using programmatic, Connected TV media buys, we were able to drive
significant increases in total sales and total revenue while spending nearly 76%
less in advertising dollars than Traditional TV.
In addition, customers engaged via our Connected TV advertising purchased both
higher quantities of Edible Arrangements’ items and higher priced items as a result.
In conclusion, our test proved our hypothesis that Connected TV can drive
significantly better ROI than traditional television advertising.
Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.
Take the guesswork out of TV media buying with Adobe Programmatic TV. With our automated approach, you can ensure less waste by better defining your audience and by speaking to them wherever they’ll best receive your content. Instead of spending hours trying to find the best reach and value, our data does the work for you.
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