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public relations marketing

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Published By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
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ave, trendkite, marketing
    
TrendKite
Published By: TrendKite     Published Date: Apr 25, 2018
Today’s marketers are leveraging technology and data to drive decision making: demand gen, marketing communications, and other disciplines can strongly demonstrate their value with metrics that summarize tangible bottomline impact on the business. That hasn’t been true for PR. In PR, we’re still tied to legacy metrics that are more about counting mentions and ‘clips’ than about measuring business impact.
Tags : 
public relations, marketing, martech, pr strategy
    
TrendKite
Published By: Cymfony     Published Date: Feb 22, 2007
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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sales & marketing software, marketing automation, ebusiness, customer interation service, public relations, blog, blogs, blog marketing, cymfony
    
Cymfony
Published By: The FeedRoom     Published Date: Jul 22, 2009
Social media, blogs and the proliferation of mobile devices have dramatically altered the corporate communications landscape. It's no longer a question of whether your PR team should get involved, but rather how to get involved and what digital media practices will best serve your goals.
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youtube, twitter, myspace, linkedin, social networking, blog, blogs, wiki, feedroom, ugc, user generated content, public relations marketing, digital media
    
The FeedRoom
Published By: Vocus, Inc     Published Date: Dec 16, 2008
Impact your company’s bottom line with SEO tools for marketing and PR.  Discover simple SEO techniques to make your news visible to consumers, search engines and the media.
Tags : 
pr marketing, public relations marketing, press release marketing, vocus, pr and seo, seo tools, seo techniques
    
Vocus, Inc
Published By: Radian6     Published Date: Feb 17, 2012
With this ebook, you will have what you need to get started so you can go forth and measure!
Tags : 
radian6, marketing, social media, customer service, public relations, social media marketing
    
Radian6
Published By: Cision     Published Date: Jul 08, 2016
Today’s consumers are more skeptical when it comes to your brand messaging. They don’t trust what you say just because your brand states it. Customers hear your words and demand, “Where’s the beef?” They require proof. They also need recommendations from people they trust and admire, such as friends and family–but these can also be celebrities or well-known and respected people within their industry. Your consumers look to people who “influence” them when making decisions about what brands to follow and from whom to buy.
Tags : 
cision, media, public relations, influencer relations, influencers, brands, marketing, emerging marketing, social media, marketing research, traditional marketing
    
Cision
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