Email marketing still work really well. But the world of email is changing. The inbox is fragmented like never before. Messages have to be more relevant, delivered at the right time, and still be considered important enough to read. If any of the signs in this piece sound familiar, it may be time for your organization to put a plan in place to move from ‘sending emails’ to developing a marketing automation program that meets the needs of your customers better.
Published By: Magento
Published Date: Feb 13, 2018
Omnichannel isn’t about making a quicker, cheaper sale with fewer human touchpoints: it’s about creating a system which lets you to nurture your customers at every step of their buyer’s journey.
This white paper from Magento and Premier Technology Partner dotmailer describes how well connected ecommerce and marketing teams and systems are crucial for a true omnichannel approach. Download the paper to discover:
Why automated marketing messages, sent in real time, are the most effective way to communicate throughout the purchase journey
Web and email personalization tips for omnichannel merchants
Why an email address is your unique identifier
Three tried and tested marketing methods to drive customers to your site and stores
Note that by downloading this paper, you consent to receive future emails from dotmailer. You may opt-out at any time.