Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
Published By: Genius Inc
Published Date: Apr 28, 2010
This event will give you what you need to:
•Evaluate your social media needs
•Set the ground rules for your organization
•Match response and engagement to buyer interest
•Get started and be successful with Social Marketing
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics. A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it turned to SAS® Marketing Automation to get a better understanding of its fans.
It is now widely recognized that antivirus software is insufficient to protect organizations, large or small, from advanced threats and targeted attacks. In response, organizations are increasingly looking to adopt proactive approaches to security, such as application control, to ensure the fidelity and security of intellectual property.
Carbon Black has integrated with Microsoft endpoint technologies to provide enhanced prevention, detection, and response capabilities. This paper from EMA provides an overview of these integrations and discusses the key benefits of Carbon Black’s partnership with Microsoft.
Today’s cyber-attacks have changed in sophistication, in focus, and in their potential impact on your business. This eBook will outline the tactics today’s advanced attackers are using to break into your organization and why you require a defense-in-depth cyber security program that incorporates automatic detection and incident response.
As the chief crisis management solution nationwide, it is essential that eAlert utilizes a delivery system with maximum reliability, delivery performance, and reporting features to meet its clients' demands - PowerMTA was the only SMTP software flexible enough to supply these necessary features and easily integrate into eAlert's current system without interruption.
Published By: Skillsoft
Published Date: Nov 21, 2013
Learning is critical to enabling business strategy, from onboarding new hires to developing future leaders, to educating channel partners and customers. This study, based on responses collected from 185 organizations between July and September 2013, looks at how organizations connect learning to business priorities, create development programs that impact every stage of the employee lifecycle and utilize technology to support learning initiatives. It also examines the business impact of building learning capability and running effective learning programs. Research conducted by Aberdeen Group and brought to you thanks to Skillsoft.
Find out how organizations can use social approaches to create meaningful business value. This report is based on responses from more than 1,100 individuals and interviews with more than two dozen executives from leading organizations.
Published By: Symantec
Published Date: Sep 14, 2015
In the running battle with cyberthreats, your first line of defense is your IT staff: the system and network administrators, SOC and NOC operators, incident response and forensics analysts, and application development and QA teams. Are these IT professionals ready to take on an ever-growing army of innovative, persistent cybercriminals and hackers? Probably not, if you expect them to acquire the knowledge and skills they need through self-directed study and on-the-job training. There is too much to learn, and few members of the IT staff have the time to research every new threat. And you can’t afford to suffer through APTs, breaches and data leakages just to provide “teachable moments” for IT personnel. There is another solution. Security simulation immerses IT professionals in a realistic online environment and challenges them to fill the roles of cyberattackers and cyberdefenders. It borrows from education theory and online gaming to present knowledge in ways that motivate learning a
This Tech Target research report summarizes a new survey of IT and security professionals that identifies what organizations are doing to combat advanced targeted attacks, and how they feel about their current preparedness to handle both detection and remediation of endpoint breaches due to these attacks.
This solution brief outlines how security operations must evolve to a continuous operation focused on assessing readiness, acquiring and integrating threat intelligence, and increasing the speed of threat response capability
Read this report to learn how Gartner's Magic Quadrant for SIEM can help you evaluate the market, technology and service providers, and why McAfee Enterprise Security Manager (ESM) is positioned in the SIEM Leaders Quadrant.
This report examines organizations’ security strategies, cyber-attack environments, IR challenges and needs, including a lack of visibility into user and network activity, shortage of investigative skills and poor security analytics capabilities.
As a companion to the Gartner Magic Quadrant for SIEM, the Gartner Critical Capabilities report for SIEM helps IT security organizations compare their requirements with the most common SIEM use cases. Discover in-depth how Gartner rates McAfee SIEM by critical capabilities.
The SANS 2015 Incident Response survey results reveal an increasingly complex response landscape and the need for automation of processes and services to provide both visibility across systems and best avenues of remediation. Read this paper for coverage of these issues, along with best practices and sage advice.