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Published By: Adobe     Published Date: Apr 30, 2014
Social media is rising beyond just likes and retweets. Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
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adobe, abode media optimizer, social intelligence, facebook, twitter, social media marketing, marketing, consumer engagement, marketing campaign, buyer trends, social media
    
Adobe
Published By: Adobe     Published Date: Aug 05, 2014
In 2014, there will be more than 2 billion smartphones global. Mobile is becoming not on the new digital hub but also the bridge to the physical world. That's why mobile will affect more than just your digital operations- it will transform your entire business. 2014 will be the year that companies increase investments to transform their business with mobile as a focal point. This fifth annual mobile trends report highlights new mobile trends that we expect to see this year as well as some over hyped topics that we believe will fail to provide real business value in the short term.
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forrester, mobile trends, mobile, digital operations, business value, smartphones, emerging marketing, social media
    
Adobe
Published By: Adobe     Published Date: Aug 05, 2014
En 2014, il y aura plus de 2 milliards de smartphones dans le monde. Le mobile est non seulement le nouveau hub digital, mais il fait aussi le lien avec le monde physique. C’est pour cette raison que le mobile affectera bien plus que vos opérations digitales : il va transformer votre activité toute entière. En 2014, les entreprises vont développer leurs investissements pour centrer leurs activités autour du mobile. Ce cinquième rapport annuel sur les tendances du mobile met en avant les grandes lignes de ce que nous réserve cette année ainsi que les thèmes ultra-médiatisés dont nous pensons qu’ils ne constituent pas une valeur commerciale réelle à court terme.
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forrester, mobile trends, mobile, digital operations, business value, smartphones, emerging marketing, social media
    
Adobe
Published By: Adobe     Published Date: Aug 05, 2014
2014 werden weltweit mehr als zwei Milliarden Smartphones im Einsatz sein. Mobile wird nicht nur Dreh- und Angelpunkt der neuen digitalen Welt, sondern auch die Verbindung zurphysischen Welt. Der Mobile-Trend betrifft daher nicht nur Ihre Aktivitäten im Bereich digitaler Medien. Er wird einen Wandel für Ihr gesamtes Geschäft bewirken. 2014 werden Unternehmen verstärkt investieren, um diesen Trend aufzugreifen und ihr Geschäft mit dem Schwerpunkt Mobile neu auszurichten. Dieser jährliche Bericht zu den Trends im Mobilbereich untersucht neue mobile Trends, die wir für dieses Jahr erwarten, sowie einige überbewertete Themen, dieunserer Meinung nach kurzfristig keinen echten Geschäftswert bieten werden.
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forrester, mobile trends, mobile, digital operations, business value, smartphones, emerging marketing, social media
    
Adobe
Published By: Adobe     Published Date: Aug 20, 2014
This report crtically evaluates digital experience providers and identifies the 13 most significant software vendors to research, analyse and score them.
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digital experience, adobe, evaluation of software vendors, choosing your software vendor, content delivery, content management, marketing cloud
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
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cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing, social media, advertising agencies, marketing research
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
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cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing, social media, advertising agencies, marketing research
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
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cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing, advertising agencies
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.
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brand tactics, branding, consumer mobility, customer experience management, digital marketing, emerging methods, marketing methods, mobile apps, mobile marketing, mobile web, omnichannel customer experience, mobility
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Data is the key to doing this. But simply collecting it won’t take you all the way. You must use the data to create holistic customer profiles, then use those customer profiles to create interesting, personalised and memorable experiences. This three-part, step-bystep eBook series explains how to actually use data to provide each customer with the best experience possible.
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customer experience, marketing, data management
    
Adobe
Published By: Mimecast     Published Date: Oct 17, 2013
Mimecast commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) global enterprises may realize by using Mimecast’s Unified Email Management (UEM) solution. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the full Mimecast UEM service on their organizations. Mimecast UEM is a suite of email security, archiving, and continuity services, which can also be purchased separately if required.
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mimecast, forrester research, unified email management, uem, economic impact, return on investment, roi, evaluate financial impact, reduce complexity, costs of managing email, email management, email infrastructure, email backup, replication cost avoidance, business continuity, legacy security solutions, productivity gains, email marketing
    
Mimecast
Published By: Riverbed     Published Date: Jul 17, 2013
Your business is complex. Big data promises to manage this to make better decisions. But the technology services that run your business are also complex. Many are too complex to manage easily, causing delays and downtime. Forrester predicts this will worsen. To combat this onslaught, you need machines to analyze conditions to invoke automated actions. To perform adaptive automation, you need IT analytics, a disruption to your monitoring and management strategy. This report helps leaders prepare for IT analytics that turn big data efforts inward to manage the technology services that run your business. Register to get the full report.
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analytics, big data, forrester
    
Riverbed
Published By: Glowpoint     Published Date: Oct 07, 2015
Who is doing videoconferencing right? Get inspiration from around the world from companies who are applying videoconferencing technologies in the most clever and interesting ways.
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video conferencing, voip
    
Glowpoint
Published By: Okta     Published Date: Mar 10, 2016
The Forrester Wave report identifies the six most significant solution providers in the market, evaluating the strengths and weaknesses of each vendor against 15 criteria, including current offering, strategy and market presence. Access your complimentary Forrester Wave report and learn why Okta is named a leader in the space.
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Okta
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"This commissioned study conducted by Forrester Consulting on behalf of Oracle reports key findings from a survey of 250 eCommerce decision makers on the shift in the marketplace from on-premises commerce infrastructures to modern SaaS solutions. Read this report to learn: - Top considerations when choosing an eCommerce SaaS platform - The factors most critical to a successful SaaS implementation - Benchmarks on eCommerce processes - Which practices distinguish high performers from all others"
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Oracle Commerce Cloud
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"The success of your digital strategy requires bridging the gap between your core capabilities and what customers want. Watch this on demand webcast with Forrester’s Vice President and Principal Analyst, Ted Schadler, Michael Fasosin, Chief Strategy Officer, Spindrift & DigitasLBi OSG, and Oracle to learn: - Key trends in consumer online shopping behavior - How to develop a successful digital experience technology strategy and roadmap - The essential components of a modern digital experience platform - How to achieve quick-wins and long term investments simultaneously You will also see a short demonstration of how Oracle's CX Cloud solutions deliver personalized, unified experiences across channels. "
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Oracle Commerce Cloud
Published By: Akamai Technologies     Published Date: Apr 25, 2018
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: Customer trust is at an all-time low and it’s hurting growth Executives are aware that customer trust is becoming critical to success Companies struggle to balance security with digital experience Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
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digital, experience, security, executives, customer
    
Akamai Technologies
Published By: Salesforce Commerce Cloud     Published Date: Oct 04, 2016
Finding growth in an era of unprecedented disruption in retail is, to say the least, challenging. A new survey of more than 300 C-level retail executives reveals where leading retailers are finding opportunities, what distinguishes high-performing retailers from the rest of the pack, the biggest threats, and their long-term views for addressing common challenges. Their experience provides a roadmap for others in finding retail growth.
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retail, consumers, security, performance, opportunities
    
Salesforce Commerce Cloud
Published By: Kaminario     Published Date: May 05, 2016
This IDC Buyer Case Study reviews how Cobb EMC, a regional not-for-profit electric utility company serving the greater Atlanta metropolitan area, addressed evolving IT infrastructure requirements with flash storage technology to improve performance and substantially improve IT efficiencies. This Buyer Case Study explores what drove Cobb EMC's initial interest in flash, how flash deployment has evolved in the company's environments, how the deployment has impacted its business, and what future plans exist for AFAs at Cobb EMC.
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storage management, performance management, best practices, application integration, software protection, business intelligence
    
Kaminario
Published By: Zendesk     Published Date: Dec 10, 2018
Actualizaciones, actualizaciones, actualizaciones. Todo el mundo las hace, de modo que pregúntese: ¿debería también su negocio actualizar sus sistemas? Parece como si siempre hubiera una versión más reciente, o un mejor tipo de software. Es cierto que la implementación de sistemas nuevos y mejorados puede ayudar a su negocio a crecer y ahorrarle dinero, pero también es importante saber si de verdad merece la pena hacer la transición al nuevo software. Zendesk recientemente le encargó a Forrester Consulting que realizara un estudio para evaluar el impacto financiero de Zendesk en las organizaciones. Forrester entrevistó a cinco clientes y realizó un análisis financiero. En ese estudio, Forrester expone los beneficios y los costos de la familia de productos de atención al cliente de Zendesk, con resultados que indican que hay beneficios de más de $3,8 millones.
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Zendesk
Published By: Zendesk     Published Date: Dec 10, 2018
No mercado mundial de softwares de suporte ao cliente, a Zendesk mais uma vez é reconhecida como líder no Quadrante Mágico do Gartner de 2018 para Centros de Relacionamento com Clientes de CRM. Todos os anos, o Gartner realiza uma análise minuciosa dos prestadores de serviços no setor de aplicativos de atendimento e suporte ao cliente. O relatório do Quadrante Mágico do Gartner para Centros de Relacionamento com Clientes de CRM oferece informações valiosas para líderes de empresas em busca de soluções tecnológicas para interagir e engajar seus clientes. Novamente, a Zendesk pode ser encontrada no relatório de 2018 no quadrante Líder, que consideramos um reflexo do sucesso de nossos 125.000 clientes, incluindo empresas como Airbnb, Tesco e a Universidade do Tennessee. O ano passado incluiu um número de marcos significativos para nós, incluindo o lançamento de recursos de inteligência artificial aprimorados para autoatendimento, com uma taxa de execução que ultrapassou US$ 500 milhões de
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Zendesk
Published By: Zendesk     Published Date: Dec 10, 2018
Atualizações e mais atualizações. Com todo mundo atualizando, você pode estar se perguntando se sua empresa também deveria atualizar seus sistemas. Parece que sempre há uma versão ou um tipo melhor de software. Ainda que implementar sistemas novos e aprimorados possa ajudar sua empresa a crescer e a economizar dinheiro, é importante saber se o novo software vale a transição. Recentemente, a Zendesk comissionou um estudo da Forrester Consulting, que avaliou o impacto financeiro do Zendesk nas organizações. A Forrester entrevistou cinco clientes e conduziu uma análise financeira. Neste estudo, a Forrester relatou os benefícios e custos da família de produtos de atendimento da Zendesk, e sua análise apontou benefícios de mais de US$ 3,8 milhões.
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Zendesk
Published By: Sitecore     Published Date: Mar 27, 2017
In a digital era where 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests, it’s time for marketers to think differently about how they personalize the shopping experience, and we’ll show you how. Download now!
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Sitecore
Published By: Sitecore     Published Date: Jun 15, 2017
Forrester weighs the Total Economic Impact of Sitecore
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sitecore, forrester, roi, context marketing, marketing platform
    
Sitecore
Published By: IBM APAC     Published Date: Sep 25, 2017
Today, SAP’s solution portfolio looks very different and addresses different business needs than the SAP of a few years ago. Instead of primarily managing back-office enterprise resource planning (ERP) processes such as finance and the supply chain, SAP is evolving into a new type of software company that’s poised to enable digital business. Numerous acquisitions — including leading eCommerce solution hybris and cloud solutions Ariba, Concur, and SuccessFactors — and a new platform strategy based on SAP Hana, an in-memory computing solution, mean that the SAP core is positioned to support real-time digital business in the era of connected everything.
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digital transformation, architecture, business processes, best practices, customer engagement, employee engagement
    
IBM APAC
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