The global beauty company provides an exhilarating example of the power of context-driven commerce. When customers can rely on brands to achieve the outcomes that are important to them, brand owners can shift their focus from nonstop customer acquisition to long-term customer engagement.
The Sitecore Experience Platform and the underlying Sitecore Experience Database are foundation technologies for IT organizations wanting to implement context-driven commerce environments that function elegantly today and into the future. Sitecore puts an end to digital retailers’ obsession with cart abandonment, replacing it with opportunities to delight customers with personal, meaningful commerce offers.
Learn from industry leaders on how to maximize omni-channel fulfillment, eliminating unnecessary costs and optimizing souring decisions.
Read this ebook to learn about:
How changing customer expectations require anywhere, anytime fulfillment of their orders and what this means for retailers
How you can manage the rising cost and complexity of these increasing demand
How AI technology can help you identify, and therefore minimize these costs, and determine the best sourcing decisions
In this report, Forrester reveals how order management systems (OMS) solve the omni-channel deficiencies of traditional systems, allowing retailers to orchestrate complex order processing scenarios - from the point of capture, through the supply chain, and to the point of fulfillment. Read the report today.
The implementation of a distributed order management (DOM) system no longer has to be a daunting endeavor. Gartner surveyed 17 DOM software vendors and interviewed 25 retail clients with recent DOM implementation experience to develop a best practices guide.
Read the report to understand the keys to a successful DOMS implementation.
Manufacturers—like those in the retail and communications industries—are seeing modern technology and increased customer expectations drive new business models across the industry.
Industry 4.0 is a common name for the strategy that allows companies to automate and digitize the manufacturing process, as well as keep pace with the demands of today’s customers.
By downloading this Epicor-sponsored content, you’ll learn more about Industry 4.0 and how to apply it to your manufacturing business, including:
• How to deliver on the promise of Industry 4.0
• How to prepare your organization for Industry 4.0
Download the content now, and discover how your manufacturing business can keep pace with today’s trends.
The balance of power has shifted from brand owners to customers, and what people say about you online can either derail your business or accelerate its success. This is especially true for consumer-focused brands in industries such as retail, hospitality, automotive and healthcare
This guide will help you understand the role of online reviews in overall brand health, and the tactics to maximize your online reputation.
Published By: Sprinklr
Published Date: Mar 13, 2018
"Retail depends on social. Social depends on you. Learn best practices for building a better retail experience through social.
To help kick-start your planning, we've gathered our most popular retail content in ""Social Strategies for Retail."""
Published By: MuleSoft
Published Date: Jan 16, 2018
The world of retail is changing dramatically. Retailers used to have anonymous, transactional relationships with their customers; but now both retailers and customers want a deeper relationship. The retailers that win today are the ones that use technology to build those personal customer experiences and transform their digital retail experience. However, it isn’t always easy to implement new solutions with existing systems.
Read this eBook to discover:
Why existing approaches are not sufficient for the pace of digital transformation that retail demands
How to drive technology change in your organization, creating a greater capability to innovate and transforming the digital retail experience for your customers
How to adopt an API-led approach to integration that packages underlying connectivity and orchestration services as easily discoverable and reusable building blocks
Published By: MuleSoft
Published Date: Jan 16, 2018
“Today’s shoppers expect more than a transactional relationship with retailers; they want a seamless and personalized journey that reflects the context of how they shop across devices and channels. The key to success lies in connecting in-store software with online systems so retailers can provide an uninterrupted experience wherever customers shop.” - Ross Mason, Founder of MuleSoft
Driving digital transformation in retail requires connectivity across an ever-increasing number of applications, data and devices. Because of this, connectivity has emerged as a bottleneck that slows the development of new applications and the adoption of new technologies to meet customer demands.
In response, leading retail and CPG companies have adopted API-led connectivity, which eliminates this connectivity bottleneck and enables a 2-5x faster IT project delivery across the value chain.
Download this eBook to learn:
How leading retailers like Buffalo Wild Wings, TAL Apparel and PetSmart are leverag
Published By: Magento
Published Date: Feb 22, 2018
In the last ten years, the retail industry has seen an incredibly interesting shift. Shopper expectations have evolved and now dictate the way organizations adapt to deliver more personalized, targeted experiences that revolve around speed and efficiency. Dubbed the “Amazonification of Digital Commerce,” this transformation is influencing the way that shoppers and buyers engage with brands. These expectations have transcended B2C transactions: B2B buyers too now demand an easy purchase experience
The recent economic downturn has created some formidable challenges for the retail banking industry. Fraud and identify theft are on the rise, costing banks big money and raising customer concerns about security.
The response to possible bank card fraud is one of the most important factors affecting the relationship that customers have with their bank. For customer-centric financial institutions who issue millions of bank cards, any instance of possible fraud is both a business risk to be managed and an opportunity to strengthen customer relationships.
Published By: Emarsys
Published Date: Feb 14, 2018
Expectations for dramatically improved customer experiences (CX) are driving retail investments in omnichannel technologies that provide competitive differentiation beyond core products and services. As retailers pursue more advanced capabilities, artificial intelligence (AI) technologies provide innovative opportunities for retail marketers. It is, therefore, mission-critical for retail decision-makers to understand how ready their organizations are to embrace AI technologies with the potential to propel them forward as industry leaders.
Published By: Emarsys
Published Date: Mar 14, 2018
Gibt es immer noch eine Lücke zwischen den Möglichkeiten von AI Marketing-Lösungen für erfolgreiche B2C-Marketingkampagnen und der Bereitschaft von Marketern und Entscheidungsträgern, diese Technologien auch zu nutzen? Emarsys hat das Marktforschungsinstitut Forrester mit einer Studie zum Thema AI-Marketing im Retail und E-Commerce beauftragt. Die Studie steht zum kostenlosen Download für Sie bereit.
Ergebnisse der Studie:
Nur 52% aller Unternehmen glauben, dass Sie Echtzeit-Kundeninteraktionen umsetzen können.
86% der Befragten sind davon überzeugt, dass sie mit Hilfe von AI ihr Marketing effizienter und effektiver gestalten können.
78% geben an, innerhalb der nächsten 12 Monate ihr Budget für AI Marketing Technologien um mind. 5% erhöhen zu wollen.
Untersuchte Länder: USA (42%), UK (15%), Deutschland (14%), Frankreich (14%), Australien (15%)
The results of this seminal study on green building in the retail and hospitality sectors show that green building is expected to grow significantly in the next two years.
In this 64-page SmartMarket report, new green opportunities are discussed for firms in the retail, restaurant, and hotel sectors.
The Internet of Things enables retailers to do three basics better
1) Sensing who customers are and what they’re doing,
2) Understanding customer behavior and preferences, and
3)Acting on that insight to create a more engaging customer
- There are high-potential IoT applications in supply chain, in
“smart store” operations, and especially in providing an engaging
experience to the “connected customer.” IoT data can anticipate
where the customer is headed and how to meet her there.
- Much of the IoT ground, in both data management and analytics,
may be unfamiliar. Retailers and their IT organizations have to be
realistic about the technological challenges, their own capabilities,
and where they need assistance.
- To differentiate through IoT, focus on the analytics. Devices and
their data — and even their platforms — are commodities.
Advantage goes to the retailer who does the most with the data to
engage the connected customer.
The Pro's and Con's of Frequency for online retailers.
There is a happy medium for the frequency of an email newsletter or special promotions. The more you mail in the short term, the more revenue you will see, but what are the long term effects?
Business Intelligence helps retailers, warehouse staff, customer services agents, and your value chain realize new innovations, improve margins, and propel profits to new heights. Learn how Ace Hardware, Food Lion, and others leverage our software.
What you'll learn:
• Why batch-and-blast email is losing its effectiveness and the email techniques to replace it.
• How techniques like user-generated content and the mining of unstructured data can boost email effectiveness.
• What artificial intelligence is offering today – and what it could offer years from now.
• How omnichannel merchants can leverage physical locations as part of their online strategy.
Did you know that only one in five emails actually make it to the inbox? Where do yours end up? Deliverability can make or break your email marketing program. Yet, many marketers don’t fully understand it. We’ll show you how to create a program that beats the odds.
What you'll learn:
• The factors that affect deliverability.
• How deliverability is calculated.
• The steps you can take to improve it.
We surveyed ecommerce executives from the US, the UK, Canada, Australia and the Netherlands to learn more about their best practices. We wanted to know more about their top priorities, how they’re responding to consumer needs and how they’re optimizing their digital and mobile strategies, among other insights. What are the obstacles they’re facing, and which technologies do they think are key for future success?
What You’ll Learn:
• The channels and tools they’re focusing on for driving sales and profits.
• How brick-and-mortar and ecommerce can complement one another.
• Their take on mobile strategy and optimization by device.
• The technologies they would invest in if time and money were no issue.
More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year.
Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program.
What you’ll learn:
• How flexibility in choosing the number and time to send emails can increase engagement.
• What to look for in the segmentation and personalization of cart recovery emails.
• How A/B testing can take your cart recovery program to the next level.
We surveyed thousands of consumers in the US, the UK, Australia, Canada and the Netherlands to see how they use mobile technology to interact with retailers. This report details how browsing, product research, comparison shopping and buying have all been transformed by mobile technology.
What you'll learn:
• Who’s buying via mobile.
• How having children in the household affects mobile shopping.
• Which customers are most likely to use their phones while shopping in-store.