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Published By: IBM     Published Date: Oct 22, 2013
The Forrester Total Economic Impact Study on Service Virtualization measures the return on investment and business impact of service virtualization and automated integration testing.
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ibm, economic impact, rational service virtualization, test automation solutions, tei framework, tei methodology, sandhata technologies, on-time delivery, improve quality, improve productivity, roi
    
IBM
Published By: Marketo     Published Date: Jul 12, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: Marketo     Published Date: Mar 20, 2018
Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you don’t know which elements of your campaigns are contributing to these efforts and which are working against them. But there’s a way to easily figure this all out, moving away from guessing and towards confidence. The answer is A/B testing. With A/B testing, any company can learn how to optimize their marketing campaigns, better understand their customer base, develop more relevant content, and improve return on investment. A/B testing is an efficient and cost-effective marketing strategy that companies cannot, and should not, live without. Download this ebook to learn all the essentials of A/B testing, including: The definition of A/B testing Why A/B testing is important The A/B testing process A/B testing and marketin
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Marketo
Published By: Marketo     Published Date: Mar 20, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders t
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Marketo
Published By: Marketo     Published Date: Mar 20, 2018
With nearly 60% of marketers working in teams of only one to five people, it's no wonder that small marketing teams are often tasked with doing more, but with fewer resources. But even with these challenges, small marketing teams can make the best of their situation by utilizing their strengths of agility, creativity, and adaptability, and by focusing on the efforts that give them the best return on investment. However, even with this sound plan, it's not always a smooth ride to success. As a full, comprehensive solution, small marketing teams should look to automate their processes through the use of a marketing automation platform. This strategy can effectively help to conquer small team woes and drive success, making the team appear not so small after all. Download this ebook to learn how marketing automation can empower small teams to function at their peak, including: The challenges and advantages of a small team 5 ways that a marketing automation solution can help small teams
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Marketo
Published By: Oracle Corporation     Published Date: May 11, 2012
This white paper demonstrates how the increased power of having metrics and analytic insight can align core HR business processes with organizational goals and strategies to ensure organizations make the right business decisions today for tomorrow.
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oracle, busines intelligence, business intelligence applications, bi applications, bi apps, 11g, cross-value, decision, analytics, functional, flow, manage, customers
    
Oracle Corporation
Published By: Oracle     Published Date: Dec 18, 2012
It seems as if everyone is talking about the critical nature of measuring the effectiveness and return-on-investment of social media.
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oracle, crm, social strategies, branding, optimize social strategies
    
Oracle
Published By: IBM     Published Date: May 12, 2015
Cleversafe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) that enterprises may realize by using Cleversafe object storage.
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ibm, cleversafe, tei, roi, it budget, object storage, storage, tco
    
IBM
Published By: Brick Marketing     Published Date: Jul 10, 2009
Nick Stamoulis of Search Engine Marketing Firm, Brick Marketing discusses some best practices to determine and measure the ROI of an SEO program.
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roi, return on investment, seo, search engine marketing, brick marketing, marketing, sem
    
Brick Marketing
Published By: IBM     Published Date: Oct 10, 2014
Forrester Research has just completed a Total Economic Impact study for a large financial services institution to quantify the actual return on investment for service virtualization. Read Forrester’s analysis to learn how service virtualization is eliminating testing bottlenecks and significantly reducing the cost of testing.
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ibm, virtualization, service virtualization, service components, deploying service, team productivity, software quality, dependent services, bootstrapping virtual, virtual components, virtualize, reduce costs, reduce risks, increase quality, automation, test automation, sandhata, tei methodology
    
IBM
Published By: IBM     Published Date: Oct 10, 2014
Get the essentials about agile testing and service virtualization from several different perspectives – get an analyst’s take from Diego Lo Giudice of Forrester Research on how to remove agile testing bottlenecks and ways to calculate your potential return on investment for Service Virtualization
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ibm, virtualization, service virtualization, service components, deploying service, team productivity, software quality, dependent services, bootstrapping virtual, virtual components, virtualize, reduce costs, reduce risks, increase quality, virtualization ekit, agile testing
    
IBM
Published By: CrowdCompass     Published Date: Jul 20, 2017
You know you need a mobile event app, but choosing the right one can sometimes be a tricky, painstaking process. Ranging from freemium/low-cost solutions to full capability, multi-event apps, determining what you need for your conferences, tradeshows, incentive events, meetings, and more is no easy task. Let us help. Download our free eBook: “Simple Questions for Success – The Definitive Guide to Selecting a Mobile App” and find the awesome event app of your, and your attendees, dreams.
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mobile app, event app, easy planning, social media integration, social media, networking capabilities, mobile event app, return on investment, mobile personalization, mobile networking, mobile interaction, mobile security, data privacy
    
CrowdCompass
Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle, crm & customer care, sales
    
Act-On
Published By: Silkroad     Published Date: Sep 02, 2015
1 Why is Employer Branding so Important? The employer brand determines the quality of the workforce. It drives the level of engagement, motivation and retention, which is strongly linked to higher revenues, profit margins and overall returns on investment. Companies capable of attracting the best talent simply perform better! - ICMAS Group -
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Silkroad
Published By: AirDefense     Published Date: Apr 24, 2007
This paper presents the security risks inherit in wireless networks and explores the technical, functional and return on investment requirements needed for a monitoring solution for companies looking to protect and fortify their wireless networks from rogue wireless devices.
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wlan, wireless security, wireless freeloaders, wireless rogue, rogue, rogues, wireless infrastructure, monitoring, network security, freeloaders, airdefense
    
AirDefense
Published By: NEC     Published Date: Aug 12, 2014
Server virtualization is revolutionizing the datacenter by making applications mobile, increasing application uptime, and allowing IT admins to allocate computing resources more efficiently. The technology has been deployed widely enough that the role of the computer server has evolved from directly hosting operating systems and applications to hosting fully virtualized environments. Server that can support more virtualized machines (VMs - complete application stacks) allow their users to gain higher return on their IT investments. Private Cloud can extend the virtualization benefits in ways that broaden the benefits of virtualization to all parts of the organization. In this white paper, you will learn how Corporate IT uses these tools to meet the increasing demand for IT services.
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tier 1, cloud, machines, datacenter, servers, virtualization, customer value, analytics, application owners, system integrators, big data, reliability, enterprise, availability, serviceability, processor
    
NEC
Published By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
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website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales, advertising, marketing campaign, ad tracking, generate leads, sales leads, online sales, sales tool, small business, ecommerce, search engine ranking, seo, keywords
    
VisiStat
Published By: Arial Software     Published Date: Aug 22, 2007
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
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staffing, hiring, marketing, marketing manager, email marketing, email marketing manager, marketing director, staff, hire, leader, arial, arial software, graphic designer, deliverability, newsletter, enewsletter, e-newsletter, email design
    
Arial Software
Published By: Engine Ready     Published Date: Jun 08, 2007
Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.
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pay per click, search engine marketing, web analytics, online marketing, web marketing, internet marketing, ppc, sem, engineready, engine ready
    
Engine Ready
Published By: A10 Networks     Published Date: Apr 14, 2006
Download this white paper to learn how IAM projects can be practical, affordable and provide quick ROI for companies of all sizes.
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access control, identity management, access management, authentication, roi, return on investment, a10, a10 networks
    
A10 Networks
Published By: Aventail     Published Date: Aug 21, 2009
By 2008, SSL VPNs are expected to be the primary access method for more than two-thirds of business employees who work remotely. This white paper and companion ROI calculator worksheet, provide a working methodology and real-world scenarios to help you determine annual ROI from replacing your existing IPSec VPN with an Aventail SSL VPN.
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ssl, vpn, ssl vpn, ipsec, ipsec vpn, roi, return on investment, secure remote access, remote access security, employee productivity, productivity, cost control, aventail
    
Aventail
Published By: Clearvale by BroadVision     Published Date: Aug 21, 2009
This white paper shows how BroadVision technology can help pharmaceutical companies collaborate more effectively with partners to accelerate time-to-market, gain first-mover advantage and maximize ROI.
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broadvision, pharm, pharmaceutical, pharmaceuticals, roi, return on investment, business management, compliance, regulatory compliance, time-to-market, time to market, broadvision
    
Clearvale by BroadVision
Published By: Creekpath     Published Date: Aug 21, 2009
"Storage consolidation" is a term that has typically meant the consolidation of direct attached storage to a storage network, whether it is Network Attached Storage (NAS) or Storage Area Network (SAN). Consolidation has usually been undertaken to improve utilization of assets, lower the total cost of ownership (TCO), increase return on capital investment, improve IT operational efficiency and increase service levels.
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network attached storage, storage area networks, storage management, storage, storage consolidation, consolidation, nas, san, total cost of ownership, tco, service level, storage network, creekpath
    
Creekpath
Published By: DataSynapse     Published Date: Feb 26, 2007
High availability (HA) configurations seek to bring downtime to zero - but can increase complexity across the IT organization, often in the form of excess technology, financial, and human capital investments.  Learn how application virtualization can reduce planned and unplanned downtime, and deliver greater flexibility.
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high availability, it management, productivity, total cost of ownership, return on investment, configuration management, flexibility, data synapse, datasynapse
    
DataSynapse
Published By: DataSynapse     Published Date: Feb 26, 2007
This brief examines how application virtualization can compress the development and test cycle, accelerating time-to-market, while reducing risk and complexity.  This brief highlights the impact of centralized command and control of application deployment and execution.
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software development, quality assurance, software testing, return on investment, project management, data synapse, datasynapse
    
DataSynapse
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