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Published By: Trend Micro Inc.     Published Date: Aug 25, 2011
The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of choosing Trend Micro Enterprise Security for their complete content security protection.
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trend micro, enterprise security, forrester, roi, total economic impactt, web security, vendor management savings, worry-free business security, web threat management, medium business, mid-sized business, mid-size, medium, anti-spam, antispam, spam filter service, internet content security, smart protection network
    
Trend Micro Inc.
Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
    
Silverpop Engage B2B
Published By: eTouch     Published Date: Aug 04, 2009
The native speakers of the islands of Hawaii probably had no notion of the inadequacy of the Word and Email duopoly to corporate communications when they coined the term Wiki - literally meaning fast. However, Wikis have grown into just that -- a fast and efficient way of fostering knowledge sharing across corporations worldwide; combining elements of Word, email, RSS, plugins and other relevant technologies.
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roi, wiki, etouch, rss, plugins, word, email, blog, content management systems, cms, html, web 2.0, spam, email, samepage, data security, ldap
    
eTouch
Published By: Net Atlantic     Published Date: Nov 30, 2009
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
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net atlantic, email compliance, email marketing, unsubscribers, bounces, roi spam, can-spam, healthcare, members, hmtl messages, email marketing
    
Net Atlantic
Published By: ClickMail Marketing     Published Date: Jun 03, 2009
Whether you're in the market for a new ESP now or want to see how your current one stacks up, you'll find this whitepaper an invaluable resource. This whitepaper will help you take a thoughtful, informed approach to your ESP selection or comparison to your existing solution, so you can compare apples-to-oranges and still make a wise choice.
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email service provider, esp, clickmail, roi, dma, direct marketing association, deliverability, marketing channel, ltv, life time value, resource, email automation, cms, content management system, usability, authentication, batch and blast, spam, api, application programming interface
    
ClickMail Marketing
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