As the undisputed leader in home robots, iRobot has pioneered a completely new market, making it even more important for the
company to establish what its customers want quickly, and to
deliver outstanding customer-service experiences.
To maximize adoption of its new technology, including its best-selling Roomba® vacuuming robots product line, iRobot wanted to optimize its use of multiple communications channels, to listen to its customers’ needs and identify revenue opportunities, while providing exceptional levels of service consistently across Web, social, and traditional channels.
Bots and botnets suck, so what better teaching aid to help people understand them than a vacuum cleaner? It can be extremely challenging to attempt to explain technical concepts to non-technical people. There are two goals for this presentation. Click on this white paper to read about it.