Published By: Oracle OMC
Published Date: Nov 30, 2017
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.
The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.
Published By: Seismic
Published Date: May 14, 2019
According to Aberdeen, organizations with a sales enablement initiative experience a 13.7% annual increase in deal size.
The impact of a sales enablement initiative on operational efficiency, alignment, and revenue is indisputable—and if you’re not already working on a sales enablement initiative, it’s time to seriously consider if your organization is ready to embark on this journey.
We created this checklist to help you assess your organization’s need for sales enablement. Answer these questions honestly to determine if you’re ready for a sales enablement strategy and solution.
It used to take just a slidedeck and some brochures to “enable” the sales team. Not anymore. With modern marketing technology, you now can arm sales with ESP-like insights on their prospects’ online activities in regards to your products and services. This guide reveals the insights and ammunition Modern Marketing offers around determining buyer readiness and the most effective ways to engage each, individually. Read it now.