Live Chat software can help you to increase online sales conversions and customer service productivity - if you use it correctly. To maximize your live chat ROI it's important to select the right live chat vendor. This PDF provides some essential tips that you should consider in making the best selection.
Published By: ZoomInfo
Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands.
The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title.
Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
Pardot and Salesforce are complementary tools that really reach their full potential when paired together. Not only can these tools improve marketing and sales alignment, they can also provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI. If you’re thinking about integrating these two systems, it’s important that you understand the benefits this will provide and the steps that will be required for implementation. So, let’s get started!
Account-Based Marketing (ABM) is one of the truest ways to align your sales and marketing operations to drive holistic account interactions that yield higher returns. According to the Alterra Group, “84% of marketers find that ABM provides significant benefits for retaining and expanding existing client relationships, while 97% say that it delivers a higher ROI than other marketing methods.”able revenue.”
Download this brief to discover how ABM can help guide sales strategies, improve prospecting, and increase conversions.
A leading US-based broadcasting and publishing firm, with a market value of $17 Bn plus, creates, acquires and distributes entertainment content to global consumers over diverse platforms. The Company owns iconic media brands and has the viewership base amongst the US cable networks. The Broadcaster wanted to gain deeper insights into audience viewership patterns, advertisement impressions and sales data, in order to streamline the management of its advertisement deals. LTI's ADAPT (AD Sales Audience Prediction and tracking) solution optimized allocation, management, tracking and maintenance of advertisement air time to substantial increase in Marketing ROI.
Published By: Location3
Published Date: May 29, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements
customers using programmatic, Connected TV media buys, we were able to drive
significant increases in total sales and total revenue while spending nearly 76%
less in advertising dollars than Traditional TV.
In addition, customers engaged via our Connected TV advertising purchased both
higher quantities of Edible Arrangements’ items and higher priced items as a result.
In conclusion, our test proved our hypothesis that Connected TV can drive
significantly better ROI than traditional television advertising.
The Complete CRM Handbook highlights key business insights that will help you find more prospects, win more deals, and make your customers rave about your brand.
This practical guide shows you:
- How CRM can improve your sales and productivity
- How to build a complete CRM strategy
- How to maximize your ROI
"Would you like to demonstrate how you can better leverage eSignatures within your company? Hear from real-world deployment experiences from our customers across HR, Legal, Procurement, Sales, IT and Facilities.
Transformation Manager Paul Smith will discuss how DocuSign fits into the five-year transformation plan at LV=. With eSignatures, the insurer processes claims 5x faster while realising annualised business benefits of £27.5k.
Read this whitepaper to learn how to:
- Build and execute a business plan – so you choose the use cases that are right for your business
- Identify your highest priority use cases – so you can quickly deliver the greatest ROI and align with your business goals
- Measure your results – so you can prove the value to your business"
Published By: Qualtrics
Published Date: Oct 04, 2018
Advertising is a high-risk game. Done well, ads break through the noise, spark conversations about your brand, drive demand, and boost sales. Done poorly, ads bury your messages, damage your brand image, fail to generate revenue, and waste budget on expensive campaigns that fail to deliver.
With so much on the line, getting your ads right is crucial. How do you ensure success? Ad testing.
As the name implies, ad testing is validating your ad with your target audience prior to launch. You can test individual portions of your ad, like messaging, headlines, visuals or calls to action, or even initial reactions to early ad concepts.
Ad testing gives you the following benefits:
• Predict the effect on purchase intent
• Make informed go or no-go decisions on a specific ad launch
• Understand how your brand is perceived
• Get the highest ROI from your ad spend
Ad testing is one of the best ways to protect your advertising budget and maximize the chances of landing the right messaging with you
Published By: Pros, Inc
Published Date: May 03, 2019
The world of selling is evolving, and the advent of digital platforms has changed the way in which buyers interact with sellers. Sales teams are struggling to sell in this fast and competitive environment and this is evident by the fact that the number of sales people that hit their quota has dropped over time. As a sales leader, it’s time to rethink your sales strategy. In this webinar, we’ll discuss sales strategies and practical insights you can implement to develop sales teams which can outperform in any dynamic market environment. We’ll walk through sales enablement practices and coaching tactics which will help to optimize your sales methodologies. We’ll also discuss sales tools with great ROI which can help increase your sales productivity and accelerate your sales velocity. During this segment, we’ll specifically focus on quote-to-cash technologies and discuss the rising importance of AI-based pricing optimization to streamline and accelerate your sales process.
Published By: Seismic
Published Date: May 24, 2019
Has your content marketing strategy hit a plateau?
It may be due to misalignment. 86% of B2B marketers don't measure content ROI and only 46% say their content marketing and sales teams are aligned (Content Marketing Institute).
Watch the on-demand webinar to learn how leading marketing executives at Citi, Farmers Insurance, Nokia and Sonic get the most out of their content investment while better aligning sales and marketing.
Other topics discussed:
? Creating personalized content that's relevant to the sales process
? Ensuring content on all platforms is new, refreshed and organized
? Most effective analytics for measuring content ROI
Published By: Cloudroute
Published Date: Jun 01, 2016
Keep your employees productive on their essential applications and favorite devices, and your company data protected with enterprise mobility solutions. Deliver and support Single sign-on to thousands of popular SaaS applications like Salesforce, Concur, and Workday. Manage iOS, Android, and Windows computers and mobile devices from one platform. And, finally, get enterprise grade security for your organization by identifying threats before they can damage your business.
Near-perfect inventory visibility is critical to transforming the customer experience and competing in the retail revolution. Yet inventory accuracy across retail sectors hovers at around 60%. That shortfall causes retailers to lose out on potential sales and puts customer loyalty at risk.How do retailers address this issue? RFID—or radio frequency identification—is 10 times more efficient at cycle counting and can increase inventory accuracy across the supply chain by up to 99.5%, enabling retailers to truly compete in the highly competitive omnichannel world. Launch a successful RFID technology pilot program in your retail operation with our free How-to Guide: Five Steps to Piloting RFID for Unprecedented Inventory Visibility. This guide takes you from Step 1 (a KPI checklist) to Step 5 (execution and monitoring), so you can launch a pilot program and effectively measure its ROI before moving to full deployment. Download the free Guide today.
Published By: Marketo
Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both.
Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
Published By: Marketo
Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth?
Download The Definitive Guide to Marketing Metrics and Analytics to learn about:
Establishing a culture of accountability
Planning programs with ROI in mind
Creating a framework for measurement
Embracing revenue performance management
Mastering the art of forecasting
Building dashboards to inform complex decisions
Implementation across teams, tactics, and technolog
Published By: Salesforce
Published Date: Nov 18, 2014
"A growing business needs a good Customer Relationship Management (CRM) application. It helps you manage critical customer information in one place — and gives you a complete view of your business. You’ll gain key business insights that help you close more deals, boost sales, and improve forecasting accuracy. But is now the right time for you?
Read this e-book to get practical advice on:
• Signs your business needs a CRM
• How CRM can improve sales and productivity
• Building your CRM strategy
• How to maximize your ROI
Download Your Complete CRM Handbook now so you can decide when your business should invest in a CRM.
Published By: Salesforce
Published Date: Nov 18, 2014
Small businesses define our economy, creating 60% of US jobs. And to thrive, they need to turn on fast and sustainable business growth.
In this exclusive ebook, you'll see one-on-one interviews with three successful entrepreneurs: Buyer's Best Friend: Joyce Guan, Founder; Trunk Club: Brian Spaly, CEO; and Bespoke Collection: Paul Leary, President.
See how they turned sales up +27%, kept up with that growth, and turned around a stunning ROI.