Published By: Marketo
Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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You’ll learn how to:
Define a lead and understand his or her buying journey
Build a robust lead generation strategy t
The Industrial Internet of Things (IIoT) is flooding today’s industrial sector with data. Information is streaming in from many sources — equipment on production lines, sensors at customer facilities, sales data, and much more. Harvesting insights means filtering out the noise to arrive at actionable intelligence.
This report shows how to craft a strategy to gain a competitive edge. It explains how to evaluate IIoT solutions, including what to look for in end-to-end analytics solutions. Finally, it shows how SAS has combined its analytics expertise with Intel’s leadership in IIoT information architecture to create solutions that turn raw data into valuable insights.
Businesses today expect finance to play an extended role across departments, including IT, human resources, compliance, operations, sales, marketing, and most importantly, corporate strategy.To successfully deliver on this role, the finance function needs to play a bigger and visible role in real-time decision making and continuous planning. This report explores how, using cloud and analytics, finance leaders can leapfrog a few generations of technology and offer mature analytical feature/functionality and skills to the entire organization.
Published By: SugarCRM
Published Date: Feb 04, 2016
SugarCRM has leveraged IBM and other strategic partnerships to broaden its omnichannel appeal to enterprises, making Sugar a strong alternative to Salesforce.com, Microsoft, Oracle and SAP. Learn how SugarCRM's four-pillar strategy enables businesses to create extraordinary customer experiences.
This paper examines the growing relationship between customer experience, loyalty, and repeat sales – and presents actionable strategies for creating encounters based on seamless dialogue across multiple touchpoints. It combines inspiring examples and best practice insights to demonstrate how the customer experience can pave the way for a profitable brand with a clear and unwavering narrative. Most importantly, it offers a blueprint for companies who know that making customer experience intrinsic to brand strategy is the first phase of future-proofing a business and facilitating unencumbered growth.
This guide is designed to help you align the sales and marketing departments in your own company so that you can start experiencing the results listed above. Take a look at the six keys to alignment outlined in chapters one and two, then read through the benefits of an aligned strategy in chapter three.
This best practice is enabled by analytical insights, social collaboration, and real-time access to information on any device, so you can better manage sales performance, motivate sales people and mentor best practices, while ensuring that incentive compensation plans supports your strategy.
If you’re looking to improve sales performance, optimize ecommerce, implement marketing automation, expand social media, deliver better customer service, or utilize accurate Configure-Price-Quote (CPQ) – it’s all Oracle.
And, the icing on the cake? All of these solutions are integrated, but modular. We offer a breadth of solutions that you can not only buy individually, but can also easily integrate with existing or additional solutions as your business needs grow.
Adapt your customer experience strategy to new technology in Forrester's navigate the future of CRM in 2017 Report.
In 2013 Salesforce.com partnered with Fifth Quadrant to conduct quantitative and qualitative research into the customer service space in Australia and New Zealand. The research was designed to specifically examine new channels for service delivery such as Mobile Devices, Social Media to name a few and the maturity level of Australian organisations in regards to Customer Experience Strategy.
Published By: Anaplan
Published Date: Apr 06, 2016
Optimizing incentive compensation: aligning what you say with how you pay
CSO Insights’ ICPM study* found that 69 percent of organizations use three or more metrics to build their sales compensation plans, but modeling and planning this sales strategy can quickly become too complex as a spreadsheet-driven exercise. It is crucial to get these incentive compensation structures right, because sales reps receive up to 60 percent of their income from incentive comp.
In this white paper, we discuss the disconnect between sales behavior and incentive compensation structure and provide recommended steps towards optimizing your compensation plan.
Published By: Brainshark
Published Date: Aug 02, 2017
Whether your sales reps are 25 or 65, sales enablement leaders all have the same goal: to ensure that reps are prepared to have impactful conversations with each and every buyer. However, the preferred methods of sales coaching change from generation to generation.
Thankfully, sales coaching technology helps sales enablement leaders bridge that gap. This exclusive eBook provides details on how to use technology to alter your coaching strategy to appeal to next-gen sales reps, including:
• Mobile and video-based coaching
• Options for both formal and informal learning
• Coaching for both individual and organizational mastery
Account based sales (ABS) has generated a lot of buzz lately, but it’s more than just a passing trend. In fact, many enterprise sales teams have been doing account based sales for quite a while. Whether this is the first time you have encountered the idea of ABS or you have heard about it before, this e-book will equip you with the basics so you can decide whether ABS is right for your company, outline your own ABS strategy, and optimize for the best
An explanation of account based sales
Key benefits of adopting an ABS strategy
How to get started and implement a successful ABS strategy
Best practices and KPIs to optimize and measure your strategy
Additional resources to help you plan and execute your strategy
Using a Multi-Store Ecommerce Strategy to Significantly Increase Customer Acquisition.
As Ecommerce becomes a leading strategy for businesses, online retailers are presented with a challenge: how to increase sales by personalizing the customer shopping experience and strengthening the brand. The solution is to develop a multi-store strategy that "divides and conquers" this challenge. Retailers can develop several online stores that cater to distinct customer demographics, optimize separate checkout flows based on product, or improve conversion rates in marketing campaigns.
According to the American Community Survey, tele-commuting jumped 79 percent between 2005 and 2012. More than 9 million American workers did their jobs exclusively from home in 2010, according to the U.S. Census, and 30 million work from home at least once a week. And TechCast at George Washington University estimates as many as 30 percent of U.S. private sector workers could be working from home by 2019. For sales professionals, that proportion is certainly higher. The Telework Research Network found in 2011 that 70 percent of those working from home are in management, professional, sales and office jobs. If you’re in sales, you probably spend a considerable amount of time on the go. And why shouldn’t you? Smartphones offer constant, pocket-sized connectivity. Ubiquitous Wifi threatens to render the cubicle obsolete, and the right social networking strategy can sup-plant a hundred individual pitch meetings.
Every day, demanding customers, unforeseen competition, and disruptive
new technologies hammer home that we have entered the age of the
customer, where established business operations no longer work.
Yet, most marketing functions still rely on decades-old methods that
undermine their ability to create post-digital brand experiences and help
their firms become customer-focused. Smart CMOs recognize that it is
time to pivot their marketing function around the customer, rather than
transactions, sales, their brand, or day-to-day operations.
In March 2018, Adobe commissioned Forrester Consulting to evaluate
the link between email innovation and customer obsession. To explore
this topic, Forrester conducted an online survey with 256 US consumers
who use personal email and 260 marketing technology and strategy
decision makers at US companies with 500 or more employees. We found
that email marketing can provide a way to launch customer-obsessed
marketing at organizations. In fact, companies t
In this book we describe best practices honed through 13 years of experience and partnership with some of the leading technology companies in the world.
These best practices will give you insight into three key areas:
• Data management & renewal opportunity generation
• Sales strategy & execution
• Continuing the renewal cycle
We hope you enjoy this book!
MicroStrategy, a global innovator of mobile solutions, recently surveyed 500 U.S. organizations on the use of tablet computers to support sales activities across a large, diverse group of industries. The survey results suggested many companies are facing significant hurdles to sales enablement related to the limitations of their internal sales systems, which are largely not equipped for enabling sales processes out of the office. Find out how innovative companies are enabling their sales reps to be 10X more effective with mobile sales enablement apps.
Published By: LeadGenius
Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
Published By: Docsend
Published Date: Apr 09, 2018
It’s no secret that content - from case studies to pitch decks - fuels the modern sales cycle. However, a vast majority of teams don't track prospect engagement with sales content, and if they do, it's unclear which metrics actually indicate success.
This report, From Strategy to Execution: 6 Sales Content Benchmarks Every Business Needs, reveals 6 key benchmarks for how, when, and where prospects engage with sales content.
In the report, you’ll find data-backed, actionable insights to help you:
• Identify which sales content drives the sales cycle forward
• Enable sellers to share the right content in their outreach
• Build a more efficient, higher velocity sales pipeline
Published By: Engagio
Published Date: Oct 13, 2017
The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem.
It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals. As you’ll see, ABM is not a magic wand. Instead, it’s a powerful combination of people, process and technology that, deployed intelligently, will out-perform every other demand generation initiative in your company.