With new technologies, new opportunities often emerge, especially in business. The advent of innovations, such as social media and mobile devices, is changing the ways businesses interact with customers and the ways in which customers desire to be engaged. Opportunities arising from the benefits of salesforce automation, business intelligence (BI), and customer relationship management (CRM) applications are providing new levels of insight, helping businesses acquire customers more efficiently and retain those customers longer. As a direct result, organizations that invest in better understanding potential customers are likely to see higher returns than those organizations that possess a more limited understanding of their customer base. Seeking the competitive advantage resulting from improved customer focus, IT organizations have increased investment in business intelligence and analytics and the underlying infrastructure to support those applications.
New Gartner research positions salesforce.com in the Leaders Quadrant for Sales Force Automation. Download the 2013 Gartner Magic Quadrant Report and find out what Gartner analysts have to say about Salesforce.
Continue reading and uncover the top 9 reasons why Professional Services works better on the Salesforce platform to help drive growth and bridge the services and sales divide for smarter services delivery.
This comprehensive 30pg benchmark report explores how companies are implementing and augmenting CRM/SFA platforms with lead management and sales automation capabilities to maximize the value of CRM investments.
Saddled with a home-grown business-management tool originally designed for its retail business, the Best Buy for Business sought a solution that would support its extensive outside sales force and would provide a commercial CRM solution it could sell to business customers. Best Buy for Business found both in Microsoft Dynamics CRM.
Wholesale sales representatives sell TaylorMade golf clubs, clothing and accessories to more than 10,000 retail outlets. TaylorMade executives concluded that if the company could automate these value-added sales force services, which were requiring more than 60% of the company's 100+ wholesale representatives' in-outlet time, the overhead savings and increase in sales revenue could be significant. Read how TaylorMade addressed this challenge in this case study.
A leader in its industry, adidas America recognized that it could increase its sales potential by automating many components of the sales process. Tim Oligmueller, sales force automation manager for adidas America, wanted to reduce the number of calls from sales representatives in the field to check on product availability, enabling them to capture "at-once" business and show customers that the company is on the cutting edge not only in footwear and apparel design, but also in customer service.