To bolster consumer trust in the foundation of ecommerce before it was irreparably damaged, several CAs and browser vendors came together to establish a higher security approach based on common standards: Extended Validation SSL certificates.
EV SSL is universally supported by all desktop browsers and provides an EV trust indication. All mobile browsers support EV SSL and some provide an EV indication.
Extended Validation SSL certificates have the highest impact on consumers, reassuring them that the site they are visiting is legitimate through visual cues in un-modifiable parts of the browser interface “chrome.”
For example, the latest versions of Microsoft Internet Explorer, Google Chrome, Mozilla Firefox, Opera and Apple Safari display the corporate name with a green background for sites protected by an Extended Validation SSL certificate.
Watson Explorer provides organizations with a combined, trusted 360-degree view of both structured and unstructured data. The solution indexes information from unstructured data sources (PDFs, Microsoft SharePoint, flat files, social media, blogs and so on) as well as structured sources for search and discovery. Organizations can leverage their data in place, respecting existing security models when creating this virtual access point to all information. Watson Explorer requires trusted master data to ensure that links are accurate and reliable, so the end user can confidently leverage a holistic view of a customer or product.