Published By: Marketo
Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics.
Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead.
Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
An MSP Guide to Selling IT Security will give your organization new insight into selling IT security services to your customers and a path to becoming a modern Managed Services Security Provider (MSSP).
Whether your company has been selling online for 20 minutes or 20 years, you are
undoubtedly familiar with the PCI DSS (Payment Card Industry Data Security Standard). It
requires merchants to create security management policies and procedures for safeguarding
customers’ payment data.
Originally created by Visa, MasterCard, Discover, and American Express in 2004, the PCI DSS
has evolved over the years to ensure online sellers have the systems and processes in place
to prevent a data breach.
This RSR custom research report explores the impact of omnichannel methods on merchandising, marketing and the supply chain; specifically, what analytical capabilities address the challenges that omnichannel selling and fulfillment pose for retailers. Consumers today routinely begin their shopping journeys online, but complete their purchases in nearby stores, in their “home” stores or delivered directly to their doors. Retail analytics enables organizations to capture data from their customers' journeys. Retailers that successfully deliver relevant omnichannel experiences while gaining a more sophisticated understanding of demand (where and how it is initiated) will enhance their brands’ value and create compelling and profitable customer relationships.
By now, mobile technology has become an essential part of people’s lives. As both consumers and staff trend more toward a younger, digitally savvy demographic, lumber and building materials (LBM) businesses need to take advantage of mobile tools or risk losing to the competition.
Mobile technologies can bring incredible benefits to LBM enterprises for delivery and dispatch, field sales, the selling floor, and the warehouse. To better help you seize the mobile advantage, Epicor has identified eight ways your LBM business can leverage mobile technologies to foster growth, including:
• Serving your customers with the latest information
• Serving your customers with timely, accurate deliveries
• Driving revenue with increased efficiency
• Streamlining operations
Check out this Epicor tipsheet and discover how else your LBM business can benefit from mobile technologies.
Published By: InsideView
Published Date: Aug 17, 2015
Whether you’re a marketer, a salesperson, or otherwise contributing to revenue growth, learning a few social selling techniques will help you fill your deal funnel with more–and better–leads.
But it’s not as simple as creating a few tweets and browsing through LinkedIn.
Put social media at the core of your lead-to-revenue process and get real tips you can use to grow revenue in our webinar, “5 Steps to Using Social Selling to Fill Your Funnel.”
This short 30 minute webinar will show you how social selling will help you:
Find the best targets
Recognize “I’m ready to buy” signals
Uncover relevant, real-time insights
Published By: DocuSign
Published Date: Mar 23, 2016
Customer Relationship Management (CRM) platforms have been around for more than a decade, but they are no longer just for big enterprises selling expensive technology. Now companies of all sizes and industries are enjoying the power of CRM systems to improve sales effectiveness and customer loyalty. The key to this new wave of adoption are the many valuable add-ons and integrations, like DocuSign, that can greatly augment the user experience.
This ebook explores ways to improve your CRM productivity and usability.
Private equity and investment banking experts share observations on what a distribution company owner can expect when preparing to sell a stake in the company, and how to prepare the business to attract potential buyers’ attention and maximize the price it can command.
Published By: Dell EMC
Published Date: Aug 06, 2018
When buying a workstation, price-performance matters. But it’s not the only
consideration. Also important is aligning features and capabilities with user
applications and workloads. So are system optimization, expandability and
support. While many buyers — especially in graphics, video and multimedia
fields — might consider Apple’s iMac, iMac Pro and MacBook Pro models
best suited to their needs, they may be selling themselves short in many
ways. This paper provides a checklist for buyers to compare Apple’s newest
high-end offerings with the latest Dell Precision workstations.
This International Study brought to you by Heiler Software AG and the Stuttgart Media University takes a deeper look into how to achieve measurable results in terms of margins, revenue, costs and product launches.
Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!
Published By: Dell EMC
Published Date: Feb 14, 2019
When buying a workstation, price-performance matters. But it’s not the only consideration. Also important is aligning features and capabilities with user applications and workloads. So are system optimization, expandability and support. While many buyers — especially in graphics, video and multimedia fields — might consider Apple’s iMac, iMac Pro and MacBook Pro models best suited to their needs, they may be selling themselves short in many ways. This paper provides a checklist for buyers to compare Apple’s newest high-end offerings with the latest Dell Precision wokstations.
Download this guide from Dell and Intel® to learn more.
Intel Inside®. Powerful Productivity Outside.