In this report from Salesforce Commerce Cloud, formerly Demandware, several key areas are analyzed, from shopper context and experience to intent and conversion, all areas which are vital to todayís digital retailing, and how leaders in the space approach mobile shopping. Download the report now!
80% of store customers begin their journey to your store online.
Retailers need to capitalize on the new digital-to-store customer journey. To identify and convert online shoppers who prefer to purchase in-store, you need to understand offline intent.
In this guide, we answer these questions:
? What is offline intent?
? Why does it matter?
? What can brands and retailers do to capture it?
Published By: Clicktale
Published Date: Sep 26, 2016
In the fourth paper of the Clicktale Psychology and Customer Experience Series, we delve into the rational and emotional processes that impact shopper intent. We show how emotion-based learning can yield business results and provide concrete tips to help you identify emotional processes and respond to them most effectively.
Every e-commerce website is different in terms of content, offerings, layout and navigation. And every shopper is unique with diverse intentions, tastes and purchase patterns. Thatís why personalization is critical to help you meet your business and website goals.