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single customer view

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Published By: Sitecore     Published Date: Sep 15, 2014
Are too many technologies preventing you from having a single customer view? Find out the latest customer lifetime value trends in the new Forbes Insights report.
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strategies, technology, customer, relationship, loyalty, profitability, sales, insight
    
Sitecore
Published By: Sitecore     Published Date: Feb 25, 2015
Are too many technologies preventing you from having a single customer view? Find out the latest customer lifetime value trends in the new Forbes Insights report.
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content management, vendors, digital experience, optimization, web page, hosting, business, agenda
    
Sitecore
Published By: SessionM     Published Date: Jan 24, 2018
Learn the best strategies to stand out from your competition and increase purchase frequency, recency, spend and customer lifetime value.
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customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization
    
SessionM
Published By: SessionM     Published Date: Jan 24, 2018
Download Gartner’s latest Market Guide for Master Data Management of Customer Data Solutions to learn market definition, analysis and recommendations, the criteria necessary for evaluating marketing data management solutions and how master data sits in the middle of the 360° customer view.
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customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization
    
SessionM
Published By: Adobe     Published Date: Jun 26, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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Adobe
Published By: Gigya     Published Date: Jun 08, 2015
Customer Identity Management provides the tools you need to drive registrations, manage customer data and use it to improve cross-channel customer experiences and relationships. Know your customers on a deeper level Get a single customer view across channels Turn data into relationships and results
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customer identity management, customer data, cross-channel customer experience, drive registrations
    
Gigya
Published By: Gigya     Published Date: Jun 08, 2015
As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships. Get tactics and examples to help you: Identify your customers across channels and devices Manage today's volume and variety of customer data Integrate and apply data across marketing campaigns Build more personalized customer journeys
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customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login
    
Gigya
Published By: Gigya     Published Date: Jun 08, 2015
Marketers are struggling to connect with consumers across all available outlets while still providing an aligned customer experience. The white paper examines three key ways to create a successful omni-channel experience while establishing cohesive brand and customer identities. Learn how to: Develop an interactive mobile strategy Streamline physical and digital interactions Engage customers across channels
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customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login
    
Gigya
Published By: MuleSoft     Published Date: Nov 27, 2018
Access to data – particularly customer data – is critical for companies looking to transform customer experience. This is why organizations start initiatives to create a single customer view. Building this single customer view without APIs, however, is becoming more difficult due to the large number of fragmented systems. Read this whitepaper to learn: A new approach to modularizing your single customer view, to accommodate changes, trends, market shifts, and other factors in order to deliver the right experience to your customers at the right time. How an API-led approach to integrating systems provides a well-constructed single customer view using APIs, and we’ll also suggest tools to make this job easier. The stories of customers like Mount Sinai Health System, who used MuleSoft’s solution and approach to successfully set up a single customer views using APIs.
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MuleSoft
Published By: Trillium Software     Published Date: May 19, 2011
Effective CRM demands a single, complete, accurate view of customer information including purchasing history, product interest, and support interactions. Enterprises require a solution to discover data issues, correct and standardize, and maintain data accuracy and consistency.
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trillium software, single customer view, data quality, crm, customer relationship management, high-quality data, erp, mdm
    
Trillium Software
Published By: Trillium Software     Published Date: May 19, 2011
Effective CRM demands a single, complete, accurate view of customer information including purchasing history, product interest, and support interactions. Enterprises require a solution to discover data issues, correct and standardize, and maintain data accuracy and consistency.
Tags : 
trillium software, single customer view, data quality, crm, customer relationship management, high-quality data, erp, mdm
    
Trillium Software
Published By: IBM     Published Date: Dec 30, 2008
Corporate master data is a critical asset that must be increasingly managed within and beyond the enterprise, primarily to solve business problems in compliance, customer service, sales, and marketing. Such master data may be indentified, harmonized and integrated at multiple levels of the software stack to materialize a single customer view (or supplier, product, view etc.).
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ibm, enterprise master data management, corporate master data, data integration
    
IBM
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