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Published By: SeeWhy     Published Date: Nov 28, 2011
Learn quick changes you can make to your website this week that will double your email address capture. This webcast also reviews tips for driving eCommerce revenue through promotional emails, and teaches you how to put a $ value on every email address - both designed to help you optimize your overall online marketing strategy.
Tags : 
seewhy, marketing, email, email address, promotional emails, email marketing
    
SeeWhy
Published By: IBM     Published Date: Sep 16, 2014
In 2013, Bon Ton Stores invested in upgrading IT, continuing to update and expand its eCommerce sites, and launching a new mobile site supporting delivery of promotions and online purchasing. A central aspect of this technology upgrade involved the replacement of an x86 server environment, supporting eCommerce with ten IBM® PowerLinux™ 7R2 servers and IBM PowerVM® running IBM WebSphere® Commerce on SUSE Linux operating systems. This case study highlights of some of the key aspects of this significant migration and its results, including how Bon-Ton IT executives support the business and what they prioritize, why they decided to make this move, what performance and capability resulted, and how it affected full data center costs and business resilience.
Tags : 
stack costs, online purchasing, promotion delivery, mobile retail
    
IBM
Published By: Topica     Published Date: May 12, 2011
We've broken down the 101 ways into 4 categories: Sign up URL placement, Advertisement Ideas, Promotional Ideas, and Getting Involved. Use a couple or use them all, but any are sure to add subscribers to your e-mail list!
Tags : 
beginning email marketing, email marketing lists, marketing lists, advertisement ideas, website optimization, list growth, organic list growth, promotional ideas, email list advertising, subscribers, topica
    
Topica
Published By: IBM     Published Date: Aug 21, 2013
In many enterprises, marketing is a multichannel effort that includes a wide range of touch points. The touch points range from websites and email promotions to traditional print advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the offers the customers previously accepted or rejected. In addition, emails launch without reference to online promotions and websites present messages that disregard their visitors’ previous contact history.
Tags : 
cross channel marketing, customer communications, interactive marketing, multi-channel marketing, sales, multichannel, communications, email marketing, customer relationship management, crm
    
IBM
Published By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
Tags : 
website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales, advertising, marketing campaign, ad tracking, generate leads, sales leads, online sales, sales tool, small business, ecommerce, search engine ranking, seo, keywords
    
VisiStat
Published By: PTC     Published Date: Nov 27, 2007
Defining an effective Internet and domain name strategy is vital to any business — especially small- or medium-sized businesses which have limited development and promotional budgets. From defining this strategy, to understanding the keys to Web promotion, here is vital information that every entrepreneur should know.
Tags : 
web development, web site, web marketing, buy domains, buydomains, web site design, site promotion, seo, domain name, hosting, web site design, website design
    
PTC
Published By: IBM     Published Date: Sep 16, 2014
In 2013, Bon Ton Stores invested in upgrading IT, continuing to update and expand its eCommerce sites, and launching a new mobile site supporting delivery of promotions and online purchasing. A central aspect of this technology upgrade involved the replacement of an x86 server environment, supporting eCommerce with ten IBM® PowerLinux™ 7R2 servers and IBM PowerVM® running IBM WebSphere® Commerce on SUSE Linux operating systems. This case study highlights of some of the key aspects of this significant migration and its results, including how Bon-Ton IT executives support the business and what they prioritize, why they decided to make this move, what performance and capability resulted, and how it affected full data center costs and business resilience.
Tags : 
stack costs, online purchasing, promotion delivery, mobile retail
    
IBM
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