Published By: Spredfast
Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
Published By: Iterable
Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications.
When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right?
To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout.
We note what companies are doing across the board, as well as what spec
Economic and social factors are transforming the way in which organizations define today’s workforce. The confluence of a growing millennial workforce that values flexibility, the rise of automation, and the increasing prevalence of telework challenges organizations to recognize that a workforce is comprised of more than full-time, 9-to-5, career-track employees.
This altered definition of work will ultimately force companies to adjust their recruitment strategies in favor of what candidates are looking for from employers and how such a wide and increasingly remote talent pool will be managed.
To understand the ways in which today’s workforce is evolving and the reasons why recruiters must find ways to adapt to this changing definition of talent, it’s valuable to look at an overview of today’s workforce…This report does just that.
Your customers are demanding better answers, faster-and social media gives them a louder megaphone. Meanwhile, Management is pushing you to reduce support costs and increase team efficiency.Our panel will discuss practical advice and proven strategies for integrating Social into your organization's customer service ecosystem, followed by a live audience Q&A session.
If you're still struggling to understand how social really impacts your brand health, it's time to get focused. This step-by-step guide shows you how brands win big by engaging consumers in the purchase path.
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
In this exclusive Socialbakers report, we look at how media companies can use competitive analytics and better content optimization strategies to drive interactions and site visits - crucial metrics for anyone involved in audience growth and development in the industry.
In this exclusive Socialbakers report, we look at how National Geographic uses competitive analytics and content optimization strategies to keep up with audiences and remain one of the most engaging social brands in the world.
In this report, we delve into the way Dairy brands reach Fans and prospects on social media, examining what kinds of posts they make and seeing what Fans respond to most, to help your brand optimize your content for maximum engagement.
The benefits of running a truly social business are many - driving shorter sales cycles, improving customer care, innovating your talent recruitment strategies, and improving how you coordinate your organization from top to bottom in pursuing unified goals.
The digital revolution is reshaping how business is being conducted. Companies are exploring new ways to use mobile, social, and other digital channels to connect with customers in the channels they prefer and to drive efficiencies in business and operational processes. A major challenge companies face in executing on digital strategies is determining which C-level executive is best positioned to drive the digital agenda. Research reflects that ownership is fractured across multiple C-level roles. Thanks to their technical acumen and their unique perspective across all facets of the business, the CIO is ideally positioned to navigate the digital journey.
In this white paper by Workday and HMG Strategy, you will discover:
• Examples of innovative techniques in digital business that are resulting in successful business transformation by industry leaders.
• The key traits that are required by innovative CIOs to flourish, including a willingness to be risk-tolerant and apply courageous
Today’s “connected” generation is comprised of tech-savvy workers whose strengths must be harnessed for competitive advantage. Read how to reach “Gen C” and develop talent management strategies to attract, engage and retain this workforce segment.
Get Ready for a New Era of HR - Competition for talent is increasing, skills shortages are worsening and social recruiting tools are making it easier than ever for faculty and staff to change jobs. HR leaders must align their human capital management, data and talent strategies around these trends in order to create great employee experiences that serve their students and institution best.
Published By: Curalate
Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce.
That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies.
At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
Here at Spredfast, we were as caught up in the World Cup as the rest of the planet. As much as we enjoyed watching the strategy on the field, we were also really excited about the social strategies implemented during the tournament by savvy brands and media properties.
Published By: LogMeIn
Published Date: May 15, 2012
The way in which consumers communicate is evolving; they are rapidly adopting communities, web self-service and social media for both personal and business interactions. Customer support organizations must adapt their strategies in order to provide effective online tools to engage with the customer on the customer's terms.
Industry leaders are engaging in multichannel integration for some very good reasons. More effective cross-channel strategies lead to more satisfied consumers as well as more efficient, more profitable retail operations. In fact, as the survey indicates, consumers expect integrated multichannel experience from their favorite brands.
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
Published By: Sprinklr
Published Date: Feb 28, 2018
"Retail depends on social. Social depends on you. Learn best practices for building a better retail experience through social.
To help kick-start your planning, we've gathered our most popular retail content in ""Social Strategies for Retail."""
The Smarter Process platform is IBM’s solution for reinventing
business operations in a way that infuses every process
with intelligence and expertise to deliver greater customer
centricity, which in turn fuels top-line growth. It incorporates
Business Process Management, Case Management,
Operational Decision Management and Process Analytics,
along with Process Discovery and Design with an objective of
ensuring that customers find it easy to do business and that
every interaction includes positive touch points.
Within the context of this new imperative, accessing cloud
efficiencies, leveraging mobile for greater engagement,
mining big data for insights, and enhancing customer
relationships via social media, are proving to be critical and
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly
every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile,
social business, cloud, and big data analytics as the pillars. In this new environment, business leaders
are facing the challenge of lifting their organization to new levels of competitive capability, that of
digital transformation — leveraging digital technologies together with organizational, operational, and
business model innovation to develop new growth strategies. One such challenge is helping the
business efficiently reap value from big data and avoid being taken out by a competitor or disruptor
that figures out new opportunities from big data analytics before the business does.
From an IT perspective, there is a fairly straightforward sequence of applications that businesses can
adopt over time that will help put direction into this journey. IDC outlines this sequence to e