Published By: Qualtrics
Published Date: Oct 04, 2018
Advertising is a high-risk game. Done well, ads break through the noise, spark conversations about your brand, drive demand, and boost sales. Done poorly, ads bury your messages, damage your brand image, fail to generate revenue, and waste budget on expensive campaigns that fail to deliver.
With so much on the line, getting your ads right is crucial. How do you ensure success? Ad testing.
As the name implies, ad testing is validating your ad with your target audience prior to launch. You can test individual portions of your ad, like messaging, headlines, visuals or calls to action, or even initial reactions to early ad concepts.
Ad testing gives you the following benefits:
• Predict the effect on purchase intent
• Make informed go or no-go decisions on a specific ad launch
• Understand how your brand is perceived
• Get the highest ROI from your ad spend
Ad testing is one of the best ways to protect your advertising budget and maximize the chances of landing the right messaging with you
Published By: Cisco EMEA
Published Date: Nov 13, 2017
Cisco is committed to leading the collaboration revolution— both today and tomorrow. The role of technology in themarket place is to support and inspire big ideas and innovation. Digital transformation is going to continue to drive new ways of working, and Cisco will remain a driving force, with a vision that extends beyond in-house innovations—because the best ideas can come from anywhere.
Published By: Cisco EMEA
Published Date: Nov 13, 2017
Whether meetings are planned in advance or held when inspiration strikes, Cisco Spark helps you make the most of your team’s time. With continuous collaboration, meetings can feel like a natural part of your workday—not an interruption.
Published By: HPE Intel
Published Date: Mar 15, 2016
To free up staff resources to focus on strategic business initiatives, many IT leaders are considering engaging a partner to handle ongoing data center maintenance and optimization. But, too often, data center management services fall short of expectations. Standard care services may be limited in scope, and may not support the range of legacy hardware already in the data center. Conversely, complex managed or outsourced services may involve a costly, fully-customized engagement, in which costs are unpredictable, and control is wrested away from the enterprise. Finally—and perhaps most importantly—many data center management service providers seem to lack the innovative spark that will ensure continuous improvement to data center operations.
Everybody has their favorite apps…but can you name even three mobile websites you like? Probably not – and that’s because retrofitting desktop web designs fails to meet users’ mobile expectations. Yet in spite of that, smartphone traffic is at its highest point ever and will only continue to increase. This report, written by Forrester analysts, outlines why it’s time for a radical web reset and how you can make your mobile website a “first-class citizen.”
Download it today.
Employees who can work securely anywhere help Cisco gain revenues, improve productivity, and deliver better customer service.
Employees are mobile because we support everyone with technology and policies that allow them to work flexibly in terms of time, place, and device. We deliver this capability through Cisco products for secure wireless LAN (WLAN) and home and remote access (Cisco Virtual Office and VPN), as well as softphones, Cisco® WebEx®, Cisco Spark™, and extension mobility features. Our bring your own device (BYOD) policies and program allow employees to use their personal mobile devices to access the Cisco network, after the device is registered and confirmed as compliant with our security requirements for making it a secure or trusted device.
With today’s stratified business communications, small to midsize companies face challenges as they try to modernize their online collaboration workflows. They’re frequently stitching together discrete, ad hoc communications tools to perform a variety of team-based tasks, but the limitations of this approach quickly become apparent as projects grow more complex.
Emerging trends and disruptions that will impact the way businesses communicate and work in the future. The goal, in essence, is to reaffirm the need to invest in a comprehensive suite that is secure, adaptable and easy-to-use for everyone.
A comprehensive guide to workforce trends, as well as tips and best practices for keeping employees engaged with the brand (and with each other) and ensuring they stay productive on a day-to-day basis.
Watch this live demo of the new Cisco Spark
We’d like to share with you the video of a really fun demo we made recently of new Cisco Spark.
It’s Cisco’s cool new product that rolls meetings, messaging, and calls into one service. All of this happens in digital workspaces in the Cisco cloud.
You can share files with your team there, screen share, and draw. Everything’s saved in this space.
When your business is ready, you can add Cisco video conferencing room systems, or desktop video phones. It all works together with your service.
There have never been more ways to connect to your team online. Yet, even as an explosion of communication and collaboration tools invites businesses to bridge distance, time zones, and other workplace challenges, workers often find themselves increasingly disconnected.
The most successful businesses are greater than the sum of their parts. When individuals work together well, they fill in each other's blind spots and build on each other's great ideas. These conversations ultimately help teams be more productive, reduce time-to-market and come up with more innovative ideas. But if your teams are spread across different offices, or working from home, can you create the same collaborative magic?
Web-based collaboration tools claim to break down the collaboration barriers that distance can build. Everyone agrees they can reduce the time and cost of travel. And yes, these tools can stream your colleagues' voices, facial expressions, and slide decks into your meeting room, so you can get a clearer picture of verbal and behavioral signals. But if you're researching collaboration platforms, you'll hear skepticism, too. Naysayers declare that:
People won’t participate because they’re afraid of digital change.
You just can’t trust the security of collaborati
Everybody has their favorite apps. But can you name even three mobile websites you like? We can’t. it’s because responsive retrofits to 20-year-old desktop web designs fail to serve us in our mobile moments of need. That’s a shame because even with lousy sites, web traffic around the world will be majority-mobile by 2019. eBusiness pros have a choice: hand your mobile moments over to a bunch of apps you don’t own, or do a radical reset of your mobile web strategy. This report carries the evidence to convince your company to make your mobile website a firstclass citizen.
Effective metrics and measurements are critical to running a high performance business. Properly applied, they lead you to better insights, better decisions and better business outcomes. They provide feedback to spark improvement and create learning opportunities. They help you identify the right outcomes that drive you toward your business goals. Unfortunately, many businesses misuse these powerful tools in ways that actively destroy the agility they seek to create. In this paper, we highlight nine mistakes organizations make involving agile measurement at enterprise scale—and how to do it right.
This report explores the evolution of the key features of course apps mobility, interactivity, engaging design, and integrated analytics — and showcase how course apps are sparking new thinking in higher education about the next iteration of digital learning resources.
Apache Spark has become a critical tool for all types of businesses across all industries. It is enabling organizations to leverage the power of analytics to drive innovation and create new business models.
The availability of public cloud services, particularly Amazon Web Services, has been an important factor in fueling the growth of Spark. However, IT organizations and Spark users are beginning to run up against limitations in relying on the public cloud—namely control, cost and performance.
Published By: Monotype
Published Date: Jun 16, 2016
Read Monotype’s latest white paper to learn:
- User interface and technology considerations at each stage of the Product Maturity Model
- How using advanced font technologies in early stages can lay the groundwork for smoother transitions and advanced product features
- The difference between scalable fonts and bitmap fonts
TIBCO Spotfire® Data Science is an enterprise big data analytics platform that can help your organization become a digital leader. The collaborative user-interface allows data scientists, data engineers, and business users to work together on data science projects. These cross-functional teams can build machine learning workflows in an intuitive web interface with a minimum of code, while still leveraging the power of big data platforms.
Spotfire Data Science provides a complete array of tools (from visual workflows to Python notebooks) for the data scientist to work with data of any magnitude, and it connects natively to most sources of data, including Apache™ Hadoop®, Spark®, Hive®, and relational databases. While providing security and governance, the advanced analytic platform allows the analytics team to share and deploy predictive analytics and machine learning insights with the rest of the organization, white providing security and governance, driving action for the business.
Apache® Spark™ has become a vital technology for
development teams looking to leverage an ultrafast
in-memory data engine for big data analytics. Spark
is a flexible open-source platform, letting developers
write applications in Java, Scala, Python or R. With
Spark, development teams can accelerate analytics
applications by orders of magnitude
Published By: IBM APAC
Published Date: Aug 25, 2017
Machine learning automates the development of analytic models that can learn and make predictions on data. It has been one of the fastest growing disciplines within the world of statistics and data science, but the barrier to entry has been high, not only in cost, but also in the need for specialized talent.