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Published By: Business.com     Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: Business.com     Published Date: Jun 03, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
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black box, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: Quantcast     Published Date: Jan 07, 2015
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.
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real-time advertising, online advertising, audience targeting, media buying, display advertising, email marketing, emerging marketing, internet marketing, marketing research
    
Quantcast
Published By: Quantcast     Published Date: Jun 26, 2015
Quantcast commissioned two studies to test the demographic targeting accuracy of leading data vendors. The results? Considerable variability in data vendor performance.
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quality, targeting, reach, audience, accuracy
    
Quantcast
Published By: AdRoll     Published Date: Oct 29, 2014
Over the past two years, advertisers have rapidly adopted retargeting on Facebook to drive key metrics like conversions, app downloads, and lead generation. Recognizing how valuable itís been for advertisers, Facebook expanded their product line and now offers marketers two ways to retarget their website audiences on Facebook. Download this paper today to become informed on why retargeting across desktop and mobile through Facebook is becoming part of every always-on marketing strategy.
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retargeting, facebook, desktop retargeting, mobile retargeting, web retargeting, emerging marketing, social media, marketing research
    
AdRoll
Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
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adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance, display advertising, retargeting, digital attribution, mobile marketing, audience targeting, customer engagement, emerging marketing, internet marketing
    
AdRoll
Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if itís not just the latest black hole for marketing dollars. A marketerís best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, weíll cover five best practices to help you do just that.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle, crm & customer care, sales
    
Act-On
Published By: Act-On     Published Date: Sep 19, 2014
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). Much of this material remains applicable today; However, there are a growing amount of out-dated tactics still being touted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, youíll learn the current best practices in SEO that companies of all sizes can use to increase site visibility, increase traffic, and most importantly, improve conversion rates.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle, crm & customer care, sales
    
Act-On
Published By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle, crm & customer care, sales
    
Act-On
Published By: Act-On     Published Date: Apr 20, 2015
You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content.
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act-on, engaging social content, social content, interactive content, social engagement, engaged interaction, target audience, audience motivation, social media, crm & customer care
    
Act-On
Published By: IndustryBrains     Published Date: Jan 16, 2007
Based on the principle that not all clicks are equal, IndustryBrains’ site-specific content targeting solution enables Direct Agents’ financial and technology direct marketing clients to reach the highest quality audience.
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industrybrains, pay per click
    
IndustryBrains
Published By: [x+1]     Published Date: Jan 24, 2007
Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
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behavioral marketing, user-centered design, content personalization, conversion testing, targeting, audience targeting, behavioral targeting
    
[x+1]
Published By: Find White Papers     Published Date: May 07, 2008
Learn how leading vendors in the technology space are reaching IT professionals through dedicated email blasts, contextual email placements, co-branded directories, and contextual placements. Reach millions of IT buyers on a cost per lead basis, paying for only the leads that download your research and that fall within your specified target audience.
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fwp, find white papers, directories, white papers, whitepapers, libraries, research, research library, emarketing papers, investbrite, directories inc.
    
Find White Papers
Published By: Bronto     Published Date: May 18, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box? To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
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Bronto
Published By: Godfrey     Published Date: Oct 24, 2008
Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
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godfrey, convergent, public relations, business-to-business, traditional pr, media relations, press kits, trade show support, feature articles, case histories, application stories, press releases, social media, blogs, podcasts, press releases, rss feeds, webcasts, press release optimization, online media monitoring
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
 Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
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godfrey, b-to-b search, search, search engine optimization, seo, search engine marketing, sem, keywords, organic search, paid search, click-throughs, click-through rate, backlinks, link equity, link farms
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the "medium of choice" for customers and prospects who want information fast — in an easily digestible format.
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godfrey, organic search, paid search, offline communications, search engine performance, search engine optimization, pay-per-click advertising
    
Godfrey
Published By: SearchForce     Published Date: Mar 31, 2011
Explore how you can understand the Facebook user, identify your target audience and create more granular campaigns.
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facebook advertising, facebook campaigns, facebook ads, facebook optimization, social media marketing, paid search
    
SearchForce
Published By: Spredfast, Inc.     Published Date: Feb 03, 2014
Learn how to properly leverage your social media networks in order to properly identify your specific audience and target their wants and needs.
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segmentation, targeting, social audience, leveraging social media, social media, netoworks, social media networks, target audiences, brand
    
Spredfast, Inc.
Published By: Rocket Fuel     Published Date: Jun 07, 2012
Learn why Rocket Fuel is quickly becoming a trusted partner that is integral to Brooks's digital advertising success by effectively and efficiently reaching their target audience and delivering against their goals for both brand and DR campaigns.
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brand management, branding, marketing, sales, sales marketing, rocketfuel
    
Rocket Fuel
Published By: Oracle     Published Date: Nov 05, 2013
The key is knowing your target audience and creating video content relevant to them. This paper provides some key insights into how you can maximize your videoís effectiveness in social streams.
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branding, branded video posts, video posts, multimedia, engagement, audience targeting, video content, social media, branding, sales
    
Oracle
Published By: Blue Valley Telemarketing     Published Date: Sep 12, 2016
Download this eBook to learn how Telemarketing is perfectly paired with other forms of distribution to proactively assure that your content reaches your target audience at the right time and is of value to recipients.
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telemarketing, lead generation, sales pipeline, social media, content management, sales
    
Blue Valley Telemarketing
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