All native and ‘transitioning’ media companies are focusing heavily on content to save existing businesses, or building new business models, or both. Television broadcasters, wary of the growing cord-cutting, are spending large sums on premium content. In 2017, the top four media companies spent more than USD 34 billion on original and acquired non-sports programming. Pure-play OTT providers have, on the other hand, bet big on content to shore up on subscribers. Netflix alone spent more than USD 6 billion on content last year, while spend was USD 7 billion for Amazon and Hulu combined. Transitioning media companies, such as telecom and technology companies that are moving towards being a media company, are also allocating sizable funds for content in their quest to explore supplementary businesses, by boosting customer engagement on their platforms. Apple and Facebook have started creating their own original content, and spend is only going to expand further.
A data science platform is where all data science work takes place and acts as the system of record for predictive models. While a few leading model-driven businesses have made the data science platform an integral part of their enterprise architecture, most companies are still trying to understand what a data science platform is and how it fits into their architecture. Data science is unlike other technical disciplines, and models are not like software or data. Therefore, a data science platform requires a different type of technology platform.
This document provides IT leaders with the top 10 questions to ask of data science platforms to ensure the platform handles the uniqueness of data science work.
Published By: Uberall
Published Date: Jan 24, 2019
We’ll give you some key insights on how consumers are using technology platforms to guide them, how your clients can leverage those tools to win business, and how you can drive recurring revenue through location marketing services.
We’ll also offer some specific tips on optimizing online presence for brands and maximizing budget – taking advantage of the techniques most likely to drive business.
Read on to learn more!
Published By: Marketo
Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources.
However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before.
As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation.
Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firm’s business objectives.
Enterprises are looking to innovations like big data, cloud-based services and mobile apps to improve decision making and accelerate business results. But legacy IT implementations—independent compute, storage and networking platforms, veneered with a hypervisor— often can’t deliver on the increased agility, scalability and price performance demands of this new era of IT.
Wi-Fi is about to get a reboot. New 802.11ac Wave 2 products will make it possible to deliver LAN-like multigigabit speeds over the wireless network for the first time, enabling previously unimagined scale and flexibility in the enterprise workspace. But how will businesses capitalize on this new capacity when most current Ethernet access cabling maxes out at 1 Gigabit per second (Gbps)? This white paper: ? Introduces the new generation of Cisco® Catalyst® switches with Multigigabit Ethernet technology, the first platforms to combine support for multigigabit wireless speeds with full power over Ethernet (PoE) in an easy-to-deploy solution ? Shows how Cisco Catalyst Multigigabit Ethernet switches use NBASE-T technology to empower you to deliver 5-Gbps speeds over your existing access cabling ? Details how Cisco Catalyst Multigigabit Ethernet switches gives you the scale and capacity you need today, while protecting your network investments for the future
Published By: Pentaho
Published Date: Nov 04, 2015
Although the phrase “next-generation platforms and analytics” can evoke images of machine learning, big data, Hadoop, and the Internet of things, most organizations are somewhere in between the technology vision and today’s reality of BI and dashboards. Next-generation platforms and analytics often mean simply pushing past reports and dashboards to more advanced forms of analytics, such as predictive analytics. Next-generation analytics might move your organization from visualization to big data visualization; from slicing and dicing data to predictive analytics; or to using more than just structured data for analysis.
Choosing the right mobile solution (and solution provider) is a complex undertaking – and asking the right questions is critical in helping you find your best fit. In order to determine your ideal mobile solution, it’s important to understand what your needs are, what a given solution offers and how the two might intersect.
In this workbook, we’ve presented the most commonly referenced mobile solution criteria for retailers in 2015. For the purposes of this guide, we’ve defined mobile solution providers as companies that bring together a productized mobile technology platform with creative and strategy services that are focused on improving mobile metrics.
You can use this criteria to validate different solution providers, and can download included template to customize it for your business’ unique needs.
Published By: LogMeIn
Published Date: Mar 19, 2015
Remote support technology, including remote control, desktop sharing, and web collaboration, is one of the most popular platforms used across TSIA service disciplines. Today’s remote support solutions offer much more than just remote control for PCs, their functional footprint is expanding to include support for more devices and richer analytics for trend analysis and supervisor dashboards. Remote support solutions are typically well regarded by users, consistently delivering one of the highest average satisfaction scores in TSIA’s annual Global Technology Survey. Service executives should acquaint themselves with the new features and capabilities being introduced by leading remote support platforms and find ways to leverage the capabilities beyond technical support. Field services, education services, professional services, and managed services are all increasing adoption of these tools to boost productivity and avoid on-site visits. Download this white paper to learn more.
To support IT-enabled business processes, line-of-business (LOB) and IT executives are teaming to assess applications and IT workloads and shifting the right workloads to more agile cloud-enabled platforms.
In this case study, a company needed to find a way to update and improve a legacy trade portal application. With the help of Collaborative, using domestic resources, the company completely replaced several legacy trade portal applications, allowing for the retirement of several application platforms and legacy databases.
Technology is moving fast and your data center needs to keep up so your business can thrive. Migrating to the latest platforms and solutions, such as Windows® Server® 2012 R2, lets you take advantage of its virtualization advancements and tap into the Microsoft cloud OS. Combined with unique innovations featured in Dell server, storage and networking solutions, you can do more than modernize your IT — you can transform it.
Former Intel CEO Andy Grove once coined the phrase, “Technology happens.” As true as Grove’s pat aphorism has become, it’s not always good news. Twenty years ago, no one ever got fired for buying IBM. In the heyday of customer relationship management (CRM), companies bought first and asked questions later.
Nowadays, executives are being enlightened by the promise of big data technologies and the role data plays in the fact-based enterprise. Leaders in business and IT alike are waking up to the reality that – despite the hype around platforms and processing speeds – their companies have failed to established sustained processes and skills around data.
Business intelligence technology must meet the demands of tomorrow's "digital natives"; integrate seamlessly with cloud data and platforms; align people, conversations, and data with business strategy; and make the most of the infrastructures we have today.
By now you’ve seen The Joint Commission’s often-quoted statistic that nearly 80% of serious medical errors involve miscommunication during the handoff between providers and care settings. The newest clinical communication technology is designed to close dangerous communication gaps. Top clinical communication platforms offer advanced collaboration tools to ensure that critical patient information makes it safely from one care setting to another. Download this guide to learn how a clinical communication platform can significantly improve patient outcomes in 5 key areas.
Discover how Intel technology built into solution platforms from leading software vendors and open-source developers delivered orchestration capabilities for SDI to accelerate deployment of enterprise clouds.
Flash storage is taking the enterprise market by storm. With all-flash arrays (AFAs) now available from every major enterprise storage vendor, they are quickly becoming a mainstream general purpose deployment platform for mixed workloads. According to IDC, flash technology will come to dominate primary storage platforms by 2020.
Read this independent whitepaper to learn what sets the NetApp AFF apart from other AFAs on the market, and discover why IDC describes the AFF as “the crown jewel” in the NetApp portfolio of all-flash storage solutions.
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function.
Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer.
This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
Published By: Microsoft
Published Date: Jul 07, 2016
Before you transform your business with mobility services, you need to consider both the management and security challenges you’ll face from the combination of mobile devices and cloud-based apps.
In this IDC report, you’ll examine enterprise mobility management technology—offered through solutions such as the Microsoft Enterprise Mobility Suite—and how it helps manage the security risks of your mobility strategy.
Learn about these critical benefits:
• Provisioning and configuration devices and users—across platforms
• Ensuring only authorized users access data with identity system integration
• Ensuring only compliant devices access the corporate network through conditional access policies
• Allowing mobile applications to deploy in a more secure, streamline manner with enterprise app stores
• Providing security for data at rest, within workflows or over wireless networks, using granular policies around applications
Today, 75% of Twitter traffic and 65% of Salesforce.com traffic comes through APIs. But APIs are not just for the social Web. According to ProgrammableWeb.com, the number of open APIs being offered publicly over the Internet now exceeds 2000—up from just 32 in 2005. Opening APIs up to outside developers enables many technology start-ups to become platforms, by fostering developer communities tied to their core data or application resources. This translates into new reach (think Twitter’s rapid growth), revenue (think Salesforce.com’s AppExchange) or end user retention (think Facebook).
Published By: Cognizant
Published Date: Oct 23, 2018
Value-based care is the predominant model for enabling the healthcare industry to control costs and deliver better information to consumers. The basic idea is that reimbursements are based on the quality of the outcome of a procedure, episode of care, use of a device or therapy. Under this model, life sciences companies are rewarded for improving health outcomes and/or reducing the costs to achieve those outcomes. It requires life sciences companies to rethink many of their processes, from R&D through the commercial phase. Navigating those momentous shifts requires that life sciences companies embrace a range of digital technologies which will enable a holistic approach to value-based care. This white paper will examine the drive for value-based care, its impact on life sciences companies and how technology platforms can address the challenges the industry is facing.
Published By: Workday UK
Published Date: Feb 14, 2019
When CIOs and IT leaders have to constantly work to keep disparate systems in line and stitch together data, their ability to support business value is limited. Workday solves that problem.
Watch this video to hear how Workday technology improves the daily life of CIOs and their teams. Your IT peers share:
What a day in the life looks like for CIOs.
What new feature adoptions look like on Workday.
How integrations differ between Workday and competitor platforms.