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Published By: IBM     Published Date: Jul 02, 2018
Far from being a soft issue, trust underpins the management of your digital business and digital ecosystems. This report highlights how trust is fundamental to your digital transformation. It focuses on the role of trust in the B2B context and analyzes the key technologies, processes, and operational values that CIOs and their teams must use to build and maintain trusted ecosystem partnerships
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IBM
Published By: Group M_IBM Q418     Published Date: Sep 10, 2018
Far from being a soft issue, trust underpins the management of your digital business and digital ecosystems. This report highlights how trust is fundamental to your digital transformation. It focuses on the role of trust in the B2B context and analyzes the key technologies, processes, and operational values that CIOs and their teams must use to build and maintain trusted ecosystem partnerships.
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Group M_IBM Q418
Published By: ServiceNow     Published Date: Sep 18, 2018
What is a performance based business? A performance-based business is an organization guided by data-driven decisions. It is proactive, self-aware, and highly competitive. Data isn’t siloed in a business analytics department. Instead, the right people have the right data at the right time and in the right context. The top 5 reasons to become a performance-based business: 1. Get better results. 2. Align your entire business. 3. Make data-driven decisions. 4. Manage change more effectively. 5. Spot trends faster. Discover how ServiceNow Performance Analytics could benefit your business by downloading this eBook.
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performance, business, data, servicenow
    
ServiceNow
Published By: Sage Software     Published Date: Jun 20, 2018
Data inundation and information overload have burdened practically every largescale enterprise today, providing great amounts of detail but often very little context on which executives can act. According to the Harvard Business Review, less than half of an organization’s structured data is actively used in making decisions. The burden is felt profoundly among finance executives, who increasingly require fast and easy access to real-time data in order to make smart, timely, strategic decisions. In fact, 80% of analysts’ time is spent simply discovering and preparing data, and the average CFO receives information too late to make decisions 24% of the time.
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sage enterprise management, bms, erp, bom, enterprise accounting, enterprise intelligence, drp, enterprise, mrp
    
Sage Software
Published By: IBM     Published Date: Jun 25, 2018
Incorporating Watson Assistant into their “Easy System”, Staples Inc. enhanced their ordering interface and product support to be more seamless, whether via their iconic Easy Button, through the app, over Facebook Messenger, or with a Slackbot. See how Staples used Watson APIs to build a cognitive ordering ecosystem for customers, incorporating speech-to-text capabilities and leveraging on a massive amount of back-end and customer data. Click here to find out more about how embedding IBM technologies can accelerate your solutions’ time to market.
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IBM
Published By: IBM     Published Date: Jun 25, 2018
Recognizing the shift to a subscription business model required real-time customer support, Autodesk turned to IBM technology to enhance its customer experience. Using Watson Assistant, Autodesk developed a virtual agent to interact with customers, applying natural language processing (NLP) and deep learning techniques to recognize and extract the intent, context and meaning behind inquiries. Quickly resolving easy customer concerns, Watson Assistant is supporting 100,000 conversations per month, with response times 99% faster than before and leading to a 10-point increase in customer satisfaction levels for Autodesk. Find out how Watson Assistant can accelerate your customer support experience. Click here to find out more about how embedding IBM technologies can accelerate your solutions’ time to market.
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IBM
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: MarkLogic     Published Date: Nov 07, 2017
This eBook explains how databases that incorporate semantic technology make it possible to solve big data challenges that traditional databases aren’t equipped to solve. Semantics is a way to model data that focuses on relationships, adding contextual meaning around the data so it can be better understood, searched, and shared. Read this eBook, discover the 5 steps to getting smart about semantics, and learn how by using semantics, leading organizations are integrating disparate heterogeneous data faster and easier and building smarter applications with richer analytic capabilities.
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MarkLogic
Published By: Oracle OMC     Published Date: Nov 30, 2017
Oracle Marketing Cloud is an all-in-one solution that helps retail marketers develop direct relationships with customers through seamlessly orchestrated cross-channel digital experiences—online and offline—that facilitate and strengthen customer interactions across a constantly growing list of digital touchpoints. The result is consistent, relevant, and contextual cross channel experiences efficiently orchestrated to customers wherever they are.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Executing a data-driven digital advertising campaign, with a clear understanding of your target, provides you with marketing that is accountable based on revenue. And this data-driven approach is better for your prospects and customers due to relevance. Relationships thrive when you’re communicating in context on a oneto- one basis. Marketing has the opportunity to reinvent itself as a core part of a company’s revenue engine.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy to use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers. Oftentimes, however, when it comes to marketing to consumers there are two dynamics. On one hand you have what consumers say they want out of a customer experience. On the other hand, there is what they actually receive. What they want are experiences that are personalized, contextually relevant, and consistent— regardless of online or offline channel or lifecycle stage. What they too often get, however, are experiences that are disconnected, not contextually relevant, and inconsistent across channels and lifecycle stages.
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Oracle OMC
Published By: Epicor     Published Date: Feb 02, 2011
This paper discusses some important considerations for A&D manufacturers in the context of enterprise information systems and how they can help in addressing five important areas of concern-compliance, control, communications, competitiveness, and cutting cost, waste and complexity.
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epicor, a&d manufacturer, enterprise information system, aerospace and defense, product lifecycle management, engineering, compliance
    
Epicor
Published By: BMC ESM     Published Date: Aug 19, 2009
Data Centers consume more energy than any other environment in most companies. This paper presents a holistic approach that addresses Green IT within the broader context of increasing business service efficiency and reducing the cost of IT.
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bmc, data center, green, green it, energy costs, it spending, bsm, servers, environment, costs
    
BMC ESM
Published By: Advertising.com Sponsored Listings     Published Date: Dec 12, 2011
Advertising.com's premium sponsored listings network gives you an unmatched ability to target your text ads by site, section, or page on the web's most popular sites.
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cpc, advertising.com, text ads, contextual ads, contextual advertising, search ads, search advertising
    
Advertising.com Sponsored Listings
Published By: OpTier     Published Date: Oct 29, 2012
Big Data Not Delivering? Context is the key.
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optier, big data, contextual big data, analytics
    
OpTier
Published By: OpTier     Published Date: Nov 30, 2012
Big Data Not Delivering? Context is the key.
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optier, big data, contextual big data, analytics
    
OpTier
Published By: WatchGuard     Published Date: Oct 16, 2012
Email makes communication simple. Unencrypted email messages are sent in clear text or some other easily readable format regardless of the email program used. Read this white paper to learn more about how interoperability makes email vulnerable.
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watchguard, email encryption, security, data management, internet security
    
WatchGuard
Published By: McAfee     Published Date: May 19, 2014
A medida que la tecnología de firewall de próxima generación (NGFW - next-generation firewall) se convierte en más convencional, es el momento de revisar las capacidades y funciones avanzadas que separan a los líderes de los rezagados. En su forma más básica, el consenso de una definición de NGFW incluiría estas capacidades: funciones estándares de firewall como la inspección de estado y la traducción de direcciones de red, prevención de intrusiones integrada, control de aplicaciones y un cierto nivel de inteligencia e integración con bases de datos de vulnerabilidad y reputación.
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firewall de próxima generación, sistemas de prevención de intrusos, firewall, seguridad contextual, detección de evasión avanzada, técnicas de evasión avanzadas, seguridad, gestión de ti
    
McAfee
Published By: McAfee     Published Date: May 19, 2014
Este libro proporciona una visión general de la seguridad de la red y explica cómo los ciberdelincuentes pueden utilizar métodos ocultos o actualmente no detectables para acceder a los sistemas de red protegidos. Las técnicas de evasión avanzadas (AETs, Advanced Evasion Techniques) eluden las soluciones comunes actuales de seguridad de red. Pueden transportar cualquier ataque o exploración a través de dispositivos de seguridad de red y firewalls, firewall de próxima generación, detección de intrusos y sistemas de prevención e incluso enrutadores que realizan la inspección profunda de paquetes. En este libro encontrará todo sobre AETs y obtendrá consejos útiles y recomendaciones para ayudarlo a proteger su organización. Si trabaja en el gobierno, el área militar, banca, industria, comercio electrónico o con otras infraestructuras críticas, lea este libro para descubrir lo que se enfrenta y cómo protegerse mejor contra las evasiones avanzadas.
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firewall de próxima generación, sistemas de prevención de intrusiones, firewall, seguridad contextual, detección de evasión avanzada, técnicas de evasión avanzadas, seguridad, gestión de ti
    
McAfee
Published By: McAfee     Published Date: May 19, 2014
Las redes informáticas están diseñadas para facilitar el flujo de comunicación, no para impedirlo. Desafortunadamente, los paquetes de datos pueden ser manipulados de manera que parezcan normales, aunque contengan un exploit. Estas técnicas eluden las medidas de seguridad estándar y, en la mayoría de los casos, distribuyen una carga maliciosa sin ser detectada. A menudo, estas técnicas de evasión avanzadas (AETs) aprovechan propiedades de protocolos poco utilizadas, en combinaciones inesperadas y la mayoría de los dispositivos de seguridad de red no son capaces de detectarlas. Aunque muchos superan pruebas de la industria con altas calificaciones, estas se basan en la protección contra un número reducido de amenazas. Se desconoce el número exacto de AETs, pero se calcula que hay cientos de millones. Para protegerse, la seguridad de red debe incorporar algunas funciones fundamentales.
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next generation firewall, intrusion prevention systems, firewall, contextual security, advanced evasion detection, advanced evasion techniques, aet, ngfw, next gen firewall, security, it management
    
McAfee
Published By: McAfee     Published Date: Jun 04, 2014
El paradigma de la seguridad de red actualmente está cambiando hacia una nueva realidad a medida que los métodos avanzados de hacking son más frecuentes y difíciles de detectar. Un ejemplo de este método son las técnicas de evasión avanzadas (AETs, Advanced Evasion Techniques). Aunque se han documentado ampliamente las evasiones en los últimos quince años, los proveedores de seguridad han ignorado sistemáticamente su importancia. Algunos proveedores incluso han minimizado la importancia de la amenaza presentada cómo evasiones como siendo puramente teórica. Sin embargo este debate no logra percibir el problema principal: el riesgo de los sistemas de seguridad de red comprometidos por AETs continúa creciendo a medida que más y más los ciberdelincuentes aprovechan activamente esta vulnerabilidad. La respuesta es combinar la inspección basada en flujos con la normalización de datos en múltiples capas de protocolo.
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firewall de próxima generación, sistemas de prevención de intrusiones, firewall, seguridad contextual, detección de evasión avanzada, técnicas de evasión avanzadas, aet, ngfw, ngips, ips de próxima generación, next generation firewall, next generation ips, seguridad, gestión de ti
    
McAfee
Published By: McAfee     Published Date: Aug 15, 2014
À medida que a tecnologia de firewall de próxima geração (NGFW, next-generation firewall) se populariza, é necessário analisar as funções e os recursos avançados que separam os “líderes” dos “atrasados”. Nos termos mais básicos, o consenso sobre a definição do NGFW incluiria as seguintes capacidades: recursos de firewall padrão como conversão de endereços de rede e inspeção com monitoramento de estado, prevenção de intrusões integrada, reconhecimento de aplicativos e algum nível de inteligência e integração com bancos de dados de vulnerabilidades e reputações.
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firewall de próxima geração, sistemas de prevenção de intrusões, firewall, segurança contextual, detecção de evasão avançada, técnicas avançadas de evasão, segurança, gerenciamento de ti, next generation firewall, ngfw
    
McAfee
Published By: McAfee     Published Date: Aug 15, 2014
Este livro apresenta uma visão geral da segurança de rede e explica como os criminosos virtuais podem usar métodos ocultos e atualmente indetectáveis para invadir sistemas de rede protegidos. As técnicas de evasão avançadas (AETs, Advanced Evasion Techniques) conseguem passar pelas soluções de segurança de rede comuns atuais. Elas podem transportar ataques ou explorações, passando pelos dispositivos de segurança de rede e firewalls, firewalls de próxima geração, sistemas de detecção e prevenção de intrusões e até mesmo roteadores que executam inspeção aprofundada de pacotes. Neste livro, você aprenderá tudo sobre as AETs, além de obter informações e dicas para ajudar a proteger sua empresa. Se você trabalha no governo, na área militar, no setor financeiro, industrial, comércio eletrônico ou outros setores com infraestrutura crítica, leia este livro para conhecer o inimigo e saber como se proteger melhor contra as evasões avançadas.
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firewall de próxima geração, sistemas de prevenção de intrusões, firewall, segurança contextual, detecção de evasão avançada, técnicas de evasão avançadas, segurança, gerenciamento de ti, next generation firewall, ngfw
    
McAfee
Published By: McAfee     Published Date: Aug 15, 2014
Atualmente, o paradigma de segurança de rede está mudando rumo a uma nova realidade, pois os métodos avançados dos hackers estão cada vez mais predominantes e difíceis de detectar. Um exemplo desses métodos são as técnicas de evasão avançadas (AET, Advanced Evasion Technique). Embora tenham sido documentadas inúmeras evasões nos últimos 15 anos, os fornecedores de segurança ignoraram sistematicamente sua importância.
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firewall de próxima geração, sistemas de prevenção de intrusões, firewall, segurança contextual, detecção de evasão avançada, técnicas avançadas de evasão, aet, ngfw, firewall de próx ger, segurança, gerenciamento de ti, ngips, ips de próxima geração
    
McAfee
Published By: McAfee     Published Date: Aug 15, 2014
As redes são projetadas para facilitar o fluxo de comunicação e não para dificultá-lo. Infelizmente, os pacotes de dados podem ser manipulados para parecerem normais, embora contenham uma exploração.
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firewall de próxima geração, sistemas de prevenção de intrusões, firewall, segurança contextual, detecção de evasão avançada, técnicas de evasão avançadas, aet, ngfw, firewall de próx ger, segurança, gerenciamento de ti
    
McAfee
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