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Published By: Urban Airship     Published Date: Mar 15, 2013
The ability to deliver the right information, at the right time, to the right place will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
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ebusiness, smartphone technology, mobile marketing, mobile ebusiness, channel strategy, digital engagement, contextual experiences
    
Urban Airship
Published By: Sponsored by HP and Intel®     Published Date: Mar 05, 2013
This paper sponsored by HP and Intel® discusses the dynamics of harnessing information and explains how you can leverage technology to better capitalize on information in the context of your business.
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vision for storage architecture, managing storage space, intel, converged storage, information storage
    
Sponsored by HP and Intel®
Published By: Bridgeline Digital     Published Date: Nov 20, 2013
iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
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Bridgeline Digital
Published By: Varonis     Published Date: Nov 12, 2013
Odds are fairly high that there is sensitive data on your corporate network that is overexposed and itching to escape. But will it ?Forrester thinks so – in a recent survey, 22% of security decision makers reported a data breach in the past twelve months, and at an average cost of $7.2 million per breach, it’s no shock that organizations are constantly working to strengthen their defenses.
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varonis, data protection, context awareness, inevitable breach, sensitive data, corporate network, security decision-makers, data breach, it professionals, security professionals, leaked critical data, endpoint protections, network protections, server protections, dlp solutions, metadata
    
Varonis
Published By: Imprivata     Published Date: Dec 06, 2013
This whitepaper explores a HIPAA compliant text messaging application that supports encrypted protected health information, and best practices for implementation.
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secure messaging, hipaa compliant text messaging, hipaa password policy, hipaa security rule, healthcare communications
    
Imprivata
Published By: IBM     Published Date: Aug 06, 2014
If insurers want to succeed in today's digital world, they need to create experiences and business models that are orchestrated, symbiotic, contextual and cognitive.
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ibm, insurance, digital, business model, technology, transparency
    
IBM
Published By: Globalscape     Published Date: Mar 21, 2014
This whitepaper describes the formal and informal file-sharing methods business employees use to perform their daily functions and explains that, from sending small text documents to multi-gigabyte video files, the right managed file transfer (MFT) solution can allow such transfers to continue without risking the security of the corporate network. The paper explains that the right MFT solution can enable business growth, enhance operational efficiency, enable compliance, reduce costs, and increase ROI. Choosing the right MFT solution requires eight considerations described in the paper, and concludes by explaining why Globalscape solutions are the choice of our customers around the world.
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Globalscape
Published By: HP     Published Date: Apr 13, 2014
The purpose of this IDC White Paper is to lay out the role that performance testing can play in the context of overall application lifecycle management (ALM), security, resource, and demand management. As part of that objective, the document defines an application performance testing framework and discusses a performance test evolution path and the relationship between a successful approach to performance testing and related IT elements such as monitoring, security, ALM, and project and portfolio management (PPM).
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agile performance testing, continuous performance test, load testing, loadrunner, mobile performance testing, mobile testing, performance center, performance testing, idc
    
HP
Published By: Castlight Health     Published Date: Feb 14, 2017
Benefits engagement is low. But employees are already overwhelmed with emails, texts, instant messages and more. Castlight Health can help to break through the noise. Their health benefits platform engages employees in their benefits, provides the right information at the right time and helps employees make better healthcare decisions.
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Castlight Health
Published By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
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adobe, digital trends, econsultancy, monitization, engagement, mobile, search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing, sales
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Download our Adobe guide, Conducting the Cross-Channel Symphony, to discover new strategies for creating, managing, and orchestrating cross-channel campaigns. With expert advice from cross-channel maestros, you’ll be equipped to create beautiful marketing music that gets rave reviews from your customers. Read our guide now to learn how you can: • Integrate processes and data for cross-channel campaign success • Create personalized, contextual campaigns across channels and devices • Leap ahead of the competition with authentic cross-channel experiences
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cross-channel, adobe, marketing, channel integration
    
Adobe
Published By: McAfee     Published Date: Jan 20, 2015
Advanced persistent threats (APTs) have been central to network security discussions in the past few years, with many organizations implementing new solutions to protect themselves from this determined type of malware. Yet, cybercriminals continue to be effective in penetrating the network defenses of even the strongest security systems, including some very high-profile enterprises. One of the dirty little secret weapons hackers use to bypass security systems and penetrate even the most locked-down networks are advanced evasion techniques (AETs). While AETs are not a secret among the hacking community—where they are well known and have been in widespread use for several years—there are misunderstandings, misinterpretation, and ineffective safeguards in use by the security experts charged with blocking AETs.
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next generation firewall, intrusion prevention systems, firewall, contextual security, advanced evasion detection, advanced evasion techniques, aet, apt, advanced persistent threats
    
McAfee
Published By: McAfee     Published Date: Jan 20, 2015
Advanced evasions will break the security protection model that most organizations are using today. Given this changing threat landscape we need to rethink traditional security models. Here’s advice on how to evade AETs.
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next generation firewall, intrusion prevention systems, firewall, contextual security, advanced evasion detection, advanced evasion techniques, aet
    
McAfee
Published By: CA Technologies     Published Date: Jun 04, 2015
"To support digital transformation imperatives, organizations are increasingly exploring DevOps style approaches for the continuous delivery of high quality software. Unfortunately, however, many enterprises remain burdened with accumulated technical debt and legacy wasteful practices – waste that can quickly inhibit the flow of value to customers and the business. Lean thinking provides organizations with a framework by which to quickly identify all forms of waste impacting the flow of value, which DevOps practitioners can apply in a software development context to quickly pinpoint and eliminate 8 elements of waste across people, process and technology dimensions. This paper presents the 8 elements of waste framework, strategies needed to identify and eliminate waste, and the metrics needed to measure effectiveness.
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CA Technologies
Published By: CA Technologies     Published Date: Jun 04, 2015
To support digital transformation imperatives, organizations are increasingly exploring DevOps style approaches for the continuous delivery of high quality software. Unfortunately, however, many enterprises remain burdened with accumulated technical debt and legacy wasteful practices – waste that can quickly inhibit the flow of value to customers and the business. Lean thinking provides organizations with a framework by which to quickly identify all forms of waste impacting the flow of value, which DevOps practitioners can apply in a software development context to quickly pinpoint and eliminate 8 elements of waste across people, process and technology dimensions. This paper presents the 8 elements of waste framework, strategies needed to identify and eliminate waste, and the metrics needed to measure effectiveness.
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CA Technologies
Published By: Intel Security     Published Date: Jan 20, 2015
Advanced persistent threats (APTs) have been central to network security discussions in the past few years, with many organizations implementing new solutions to protect themselves from this determined type of malware. Yet, cybercriminals continue to be effective in penetrating the network defenses of even the strongest security systems, including some very high-profile enterprises. One of the dirty little secret weapons hackers use to bypass security systems and penetrate even the most locked-down networks are advanced evasion techniques (AETs). While AETs are not a secret among the hacking community—where they are well known and have been in widespread use for several years—there are misunderstandings, misinterpretation, and ineffective safeguards in use by the security experts charged with blocking AETs.
Tags : 
next generation firewall, intrusion prevention systems, firewall, contextual security, advanced evasion detection, advanced evasion techniques, aet, apt, advanced persistent threats
    
Intel Security
Published By: Intel Security     Published Date: Jan 20, 2015
This book provides an overview of network security in general, and explains how cybercriminals can use hidden or currently undetectable methods to penetrate protected network systems. Advanced evasion techniques (AETs) bypass current common network security solutions. They can transport any attack or exploit through network security devices and firewalls, next generation firewalls, intrusion detection and prevention systems, and even routers doing deep packet inspection. In this book you’ll find out all about AETs, and get useful pointers and advice to help you secure your organization. If you’re working in government, the military, banking, industry, e-commerce or with other critical infrastructures, read this book to find out what you’re up against and how to better protect against advanced evasions.
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next generation firewall, intrusion prevention systems, firewall, contextual security, advanced evasion detection, advanced evasion techniques, aet
    
Intel Security
Published By: IBM     Published Date: Apr 06, 2015
Voice of the customer (VOC) is a market research technique defined as the process of capturing a customer's expectations, preferences and aversions. Ideally, Voice of the Customer analysis produces a detailed set of customer wants and needs that is prioritized by company objectives or strategic goals. What has changed significantly is the volume and number of data sources and channels, inclusive of mobile device, kiosk, POS and tablet that are able to feed into the analysis of contextual VOC information via enabling VOC software, services and technologies.
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market research, new technique, market analysis, customer preferences
    
IBM
Published By: IBM     Published Date: Apr 07, 2015
Now in V8.7 of IBM Operational Decision Manager, IBM ODM Advanced applies insights and analytics to operational decisions by bringing together data from different sources and looking at historical trends and patterns to determine the next best action. With IBM Operational Decision Manager Advanced, you gain scope, scale, speed, and simplicity. You can now capture events, build context, and apply it to operational decisions in real-time. This helps detect situations as they occur – presenting risks or opportunities – to enable action.
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ibm, odm, operational, decision, maker, analytics, update, v8.7, decisions, data, scope, scale, speed, context
    
IBM
Published By: Pega     Published Date: Jun 21, 2016
IT leaders working on customer service projects must display an incredible amount of diligence. An organization’s CRM system has become its lifeline to customers, but as customer needs evolve so has the requirements of CRM. According to Gartner, today’s CRM solution must include a laundry list of capabilities outside its traditional core functionality including: native mobile support of the vendor's customer service and support business applications; real-time analytics; industry-specific functionality and workflow; context mining of voice and text; scalable cloud-based systems; social media engagement; suggested next agent action; multimodal capabilities, such as chat within mobile self-service; and even co-browsing. Gartner surveyed the CRM field and evaluated each vendor including Pegasystems.
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Pega
Published By: Sitecore     Published Date: Mar 03, 2016
Mobile isn’t about devices, it’s about people. Understanding this helps mobile leaders deliver contextual content that creates personalized mobile customer experiences. With a mobile leadership mindset, you can build a platform for increasing engagement and loyalty – and driving better commerce results.
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Sitecore
Published By: Mitel     Published Date: Dec 15, 2016
The ways teams collaborate has fundamentally changed in the last few years. There are seemingly endless tools, apps and software that claim to transform the collaboration experience. Some do more to make good on that promise than others—and you can’t forget to account for the context for how they fit into your organization’s overall IT mix and processes. Given all this change, here are a few important things to know about team collaboration and the tools associated with it to help you get the most of collaboration for your company.
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byod, cloud-based, applications, collaboration software
    
Mitel
Published By: Maxaudience     Published Date: Oct 12, 2015
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). The majority of the information is acceptable, but there’s a lot of dated information still being promoted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility and the number of visitors coming to your site, and most importantly, improve conversion rates.
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seo, domain names, keyword density targets, exact anchor text, site visibility, number of visitors, conversion rates
    
Maxaudience
Published By: HP Software     Published Date: Jan 07, 2016
Each year we explore the major trends and issues that consume IT and QA leaders' attention and then share the results to help you put the changes into context and plan how to respond.
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HP Software
Published By: OpenText     Published Date: May 26, 2017
Manufacturing has changed dramatically over the last decade. Developments in IT and the internet have enabled companies to transform from regional manufacturers into global, connected enterprises that provide better products at lower costs. These products are designed and engineered by collaborative teams in design centers around the world to take advantage of unique talent pools.
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opentext, eim, solutions, development
    
OpenText
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