You're spending thousands if not tens of thousands of dollars a month on marketing your website -- not to mention the thousands of dollars you've spent building and maintaining it. This spending is most likely partially influenced by the promise of Internet marketers
about the accountability of web marketing.
Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today's technology cannot deliver a complete picture of real sales-ready leads and this won't justify online ad spending.
HR’s role varies from cheerleader to counselor to Chief Culture Officer- we get it! Tracking employee data in spreadsheets is a headache you don’t have time for, we make it simple- to free you up for more meaningful work. Watch the webinar!
Published By: GeoTrust
Published Date: Jan 17, 2014
Analytics can be a powerful tool, so now is a great time to learn more about web metrics. Use this guide to understand the basics of what web analytics are and why they’re important, what metrics you should track, and how you can use this information to optimize your site and encourage customers to visit often and buy more
Published By: Semcasting
Published Date: Feb 19, 2014
This white paper will guide you through a series of third party studies that have been completed recently on the diminishing reach and effectiveness of audience targeting with cookies. The numbers are challenging and it appears it may be time for an alternative to the cookie.
Published By: Semcasting
Published Date: Feb 19, 2014
Despite the fact that digital advertising is experiencing explosive growth, the industry still faces two significant challenges that can impede campaign performance: reach to unique users and data verification. In order to attract brand advertisers that are still spending a large portion of their budget on traditional media, the industry must find a better targeting solution. In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
Published By: AlienVault
Published Date: Oct 20, 2017
Threat Intelligence is one of the most critical weapons we can use in cyber defense. Knowing which attackers are trying to target your organization, as well as how, why, and when gives you an advantage when trying to thwart these attacks.
In today’s landscape, security researchers are a modern-day version of Sherlock Holmes. They’re constantly analyzing clues to an adversary’s motives and techniques, tracking down their ephemeral footprints amidst the chaos of our cyber community. However, these researches can also make hasty conclusions before all the facts are gathered, and dismiss the most important clues during investigations.
This evaluation guide is designed to help you evaluate threat intelligence service providers, so that you can effectively put threat intelligence to work for you.
• The 3 characteristics to look for when evaluating threat intelligence vendors
• The most important questions to ask when evaluating threat intelligence vendors and what to listen for
Enterprise applications are the lifeblood of IT. We rely on them for everything from optimizing manufacturing to tracking customer satisfaction. This paper examines the criteria for selecting flash storage in support of enterprise applications and makes recommendations based on the strengths of each flash system. Explore how to align enterprise application performance, management, and growth with business priorities through the use of connected flash storage systems.
Published By: Jobvite
Published Date: May 15, 2017
An Applicant Tracking System (ATS) is a software application specifically designed to automate the recruitment and hiring process. ATS solutions provide hiring managers with the tools they need to intelligently monitor and progress candidates throughout the hiring process
Your website can be your best source for more, and better, leads. Learn 7 proven lead generation tactics you can use to make the most of your website’s potential. See also the surprising results of a real-world landing page testing scenario.
Published By: LookSmart
Published Date: Feb 25, 2010
LookSmart is one of the largest search advertising networks, processing over 1 billion queries daily. Our award winning AdCenter platform offers tracking and targeting features on par with the major search engines. You can be up and running with optimized campaigns in no time. Start today and get $50 in matched clicks!
The 2018 Policy & Procedure Management Benchmark Report provides insight into how organizations around the globe manage their HR policies and procedures. Read the report to learn best practices on policy creation, distribution and management, training on policies, tracking attestations, and metrics to prove policy effectiveness. Leverage this unique analysis and get expert recommendations to lessen your administrative burden.
Published By: Replicon
Published Date: Mar 12, 2014
Accurate time and attendance management is a vital enterprise function, and timely data is critical to ensuring that payroll is processed quickly, labor regulations are complied with, and a company’s attendance and time-off policies are enforced. Yet, tracking time spent on the job is among employees’ least favorite tasks.
If your organization still relies on manual time tracking methods for payroll and time-off, you’re already aware of the inefficiency and inaccuracy this causes. Modern companies are successfully moving these processes off of desktops and onto the cloud. The key is choosing the right solution — one with a high adoption rate, a short transition time, and zero conversion hassles.
Published By: Silkroad
Published Date: Jun 03, 2016
Retention, engagement, and employment branding are the bread and butter of talent management. Avoiding unnecessary and costly hires meanings keeping your talent on-board. Keeping employees on board means making sure they are invested in their organization, and engaged in their work.
To find out who’s doing what and what’s working in the real world, BLR conducted a Retention, Engagement, and Branding Survey in March 2016.
Check out the results of the survey by downloading this free summary today!
You'll get answers to the following questions:
•Do you have a system for tracking employee engagement?
•What do you do to retain employees?
•Have those methods been effective?
•Do you have a formal career planning program?
•Who is responsible for your employment branding program?
Tracking regulatory changes, identifying relevant requirements, and ensuring that proper actions are being taken to ensure compliance can be challenging for organizations of any size or industry. This report by the National Association of Environmental Management (NAEM) offers concrete recommendations you can use to audit, build, or strengthen your EHS compliance management program.
The report, released in August of 2017, is based on in-depth interviews with corporate EHS executives and industry consultants. It offers five key strategies for handling emerging regulations:
Rely on relevant expertise
Tap into technology
Leverage staff capacity to manage risks
Establish strong internal standards
Demonstrate proactive leadership
Published By: Seamless
Published Date: Jun 18, 2013
Michael Farino is the Hospitality Manager for the New York office of DLA Piper (DLA), one of the world’s largest business law firms.Michael and his team oversee the firm’s meal program and all caterin gand special events. With 500 employees in the office and dozens of client meetings and special events each month, this is no small task.
DLA worked with Seamless to create a set of rules that would govern when and how employees could order food. Each and every one of DLA’s 500 NYC-based employees was given a username and password. Everyone was free to log-in and order their own meals. Everyone was also assigned to a specific budget group. These budget groups are based each person’s role at the Firm and can accommodate different spending limits and permission levels. As Michael notes, “right away, Seamless gave us the power to enforce our rules,but still be flexible so people get what they need. It’s a win-win.”
Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school’s Annual Fund.