IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how:
1. Demand generation managers can target the most profitable customers with the right offer at the right time.
2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard.
3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the companyís brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
Forrester Consulting examined the potential return on investment (ROI) enterprises may realize by utilizing Turn Audience Suite and Turn Campaign Suite. Learn how this brand achieved a 50% ROI and attributes 80% of itís digital media services revenue growth to Turn.