Digital technology is creating change at a pace never seen before. Customers now expect speed, ease, choice and a personalised service. It makes customer experience key to success. And it sets merchants a challenge. To survive, and thrive, businesses need to stay agile in everything they do –including how they manage fraud. As the people who set the strategy that determines if an order is
accepted or not, fraud teams have a pivotal role to play in improving customer experience and reducing risk. This makes fraud management more than a back-office utility. It’s a way to differentiate your business and achieve a competitive advantage.
This is the question we put to three specialists from CyberSource – as well as Chris Monk from digital literacy agency Decoded. This report reflects their expert opinion, and explores:
• The changing landscape for businesses.
• The key challenges for fraud teams.
• How to develop an agile fraud solution
Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success.
Download this guide to discover even more ways to improve lead nurturing and increase revenue.
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
Organizations that automate their highly-virtualized infrastructure environments discover that they are able to introduce new forms of self-service and on-demand IT delivery models. As a result, they’re far better positioned to compete in a world where the quality and performance of applications increasingly dictates success and failure.
On the journey to agility, the ultimate destination remains infrastructure defined by software and operating in a way that’s both application-aware and self-healing. For enterprises competing in the digital economy, deploying a CMP to manage increasingly complex infrastructure has become an indispensable part of that journey.
Learn more about vRealize Suite and our strategy for the Software-Defined Data Center.
Digital transformation is reshaping the business landscape faster than at any time in history. It used to take decades to disrupt a market, but natively digital companies such as Uber and Airbnb have disrupted their industries in just half a decade. Digitization is creating new winners and losers at an unprecedented rate. Organizations that adopt a digital strategy will leapfrog the competition, while those that do not will risk becoming irrelevant within five years.
One important step in becoming a digital enterprise is becoming an agile organization—that is, having the ability to take advantage of market opportunities faster than the competition. This shift to being an agile business has now become a top initiative for IT and business leaders. However, business agility cannot be achieved without having an agile IT infrastructure to enable it. This is why businesses spent more than $12 billion on technology to make IT more agile in 2014, according to ZK Research.
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
"Digital transformation is your organization’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy.
FreedomPay, a leader in global digital commerce solutions, wanted to expand its global presence in the United Kingdom and Asia Pacific while reinforcing business infrastructure, expanding storage to the cloud and providing a more security shopping experience.
The company leveraged an Interconnection Oriented Architecture™ (IOA®) strategy on Platform Equinix along with other design and deployment partners to achieve its goals and realize $1 million saving in CAPEX and OPEX costs.
To find out more, download this case study today.
Is physician acquisition really the right way to go? And how can health care leaders pursue successful strategies without resorting to acquisition? Before your hospital system or medical group pursues physician acquisition as a strategy to thrive through the ongoing change, consider the four points offered in this whitepaper.
In recent years, there has been a great deal of discussion about how to engage patients in their care. Patient engagement has always been considered a good thing in practices and health care organizations. Today it is vital to the business of delivering care. This Whitepaper Outlines 5 elements of Launching a Successful Strategy.
Developing an optimal arc flash protection strategy
for a given facility can be difficult due to the number of solutions
and system variables involved. Effective arc flash hazard reduction
is best achieved by establishing an overall system protection
strategy that accounts for safety and operational requirements as
well as system reliability and availability. An overview of available
solution categories and application guidance based on experience
in a wide variety of facility types is presented in order to assist
engineers trying to implement “safety by design” principles
to help deal with arc flash hazards. The approach provided addresses
the complexities of the trade-offs between competing priorities
and provides tools that help users develop effective protection
strategies for the unique circumstances in a given facility.
Keeping aging switchgear performing at optimum performance levels can be challenging. When it comes to the reliability of an electrical distribution system, it’s not a question of if a system component will malfunction, but when. Electrical equipment ultimately degrades and reaches the end of its useful life, no matter how much maintenance is performed. And, with the advancements in the design of the new circuit breakers, those with older technology are no longer considered sustainable solutions.
Plant managers and engineers must ensure continuity of operations and develop a plan to replace or upgrade aging switchgear. Facilities without a properly-implemented strategy put operations at risk that could lead to safety issues, equipment damage and/or downtime.
Securing your infrastructure, your customer interactions and protecting
your data are critical to preserving your reputation and your bottom
line. Many cyber attacks remain undetected for up to eight months1
and can cost an organization an average of 11 million USD.2
Today’s cyber actors are becoming more sophisticated, agile and capable
of getting past any network security. Organizations must evolve, replacing
traditional defensive security strategies with a proactive, intelligence-driven
offense to prevent and disrupt these threats.
IBM® i2® Enterprise Insight Analysis is a next generation intelligence
solution that enables organizations to incorporate cyber threat hunting
into their security strategy and turn their defense into a proactive
offense.It helps organizations uncover critical insights about their
threats and threat actors so they can mitigate and counter more threats
with a combination of multi-dimensional visualte analysis capabilities
Published By: Brightcove
Published Date: Feb 18, 2016
Video used to be a nice-to-have asset, but today it is a fundamental part of any successful marketing strategy. Yet, some companies still seem reluctant to invest in a video strategy because their leadership may not fully grasp the benefits of video.
Published By: Neustar
Published Date: Mar 04, 2013
Learn more about how to get the most out of your marketing budget and improve operational efficiencies by implementing a successful inquiry nurturing program through commitment to consistency and dedication to frequency.
Published By: Workday
Published Date: Aug 08, 2018
Cloud-based systems are the future for cities and counties looking to reduce budgets and
use staff wisely. The cloud allows governments to end constant upgrades to legacy systems, improve
security, and invest in operations—not capital expenses. Join the Governing Institute for an overview of
the benefits of a migration to the cloud and gain valuable insights from the City of Rochester’s successful
Published By: Workday
Published Date: Mar 02, 2018
In this five-episode video series, Jason Averbook shows you the ins and outs of
workforce technology and how to use it to achieve HR success. Watch the series to learn ways to
develop a digital HR strategy, get executive buy-in, and maintain success.
In 2013 Salesforce.com partnered with Fifth Quadrant to conduct quantitative and qualitative research into the customer service space in Australia and New Zealand. The research was designed to specifically examine new channels for service delivery such as Mobile Devices, Social Media to name a few and the maturity level of Australian organisations in regards to Customer Experience Strategy.
Government leaders have the unprecedented opportunity to accelerate the path to IT modernization. Download this whitepaper to learn more about the IT trends driving digital transformations and the considerations to be made in determining a successful strategy toward effective and compliant IT modernization. With the right approach, organizations can create an efficient and future-ready launching pad to agilely, cost-effectively and securely meet the needs of constituents, employees and internal customers; accommodate increasing data volumes; and comply with regulatory requirements.
Many businesses are beginning to understand that hybrid cloud can provide the best of both worlds: on-demand access to much-needed IT resources, and the flexibility to move workloads onsite or offsite to meet specific needs. The most common question is not “Why hybrid cloud?” but “How do we get started?”
Depending on your specific IT strategy and requirements, consider evaluating the following five types of workloads for hybrid cloud.
This paper provides guidance for selecting and purchasing a digital workspace solution to enable your totally mobile workforce. Five buying decision considerations that directly impact the success of your mobile workspace strategy are discussed in detail. Download this whitepaper to access recommendations for the most critical specifications to help you in defining an effective digital workspace strategy for your environment.
With new technologies and a strengthened economy impacting today's hybrid workforce, onboarding and offboarding experiences are critical for success in attracting and retaining top talent. How are you preparing for the challenges the new world of work brings to your organization's talent strategy?
Published By: Lookout
Published Date: Aug 30, 2017
The Practical Guide to Enterprise Mobile Security was created to help
IT managers fulfll their dual role of both enabling productivity and
reducing risk through the adoption of modern-enterprise mobile security
practices. This guide will help answer questions you might have about
implementing mobile security, identify the components that make up a
holistic enterprise mobile security strategy, point out key considerations that
lead to successful deployments, and provide tips on how to successfully drive
adoption of that solution in your global workforce.