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Published By: BrightCove     Published Date: Nov 18, 2008
The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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online video ads, brightcove, revenue for online video, ad format for online video
    
BrightCove
Published By: Cisco     Published Date: Feb 13, 2009
This white paper details how continuous data protection for files is important in this current day where lost data can significantly affect productivity, customer satisfaction, and, ultimately, revenue.
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cisco, data protection, network storage systems, data recovery, data loss
    
Cisco
Published By: IBM Cloud Business     Published Date: Jul 13, 2011
Cloud computing doesn't just change where applications are run. It changes the processes used to build, deploy and ultimately manage them. Hear industry experts describe how cloud computing can modernize app development and testing to make your business more dynamic!
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ibm, application, cloud, development, agile, smart, work, panelists, vizard, preiss, kerpan, waldbusser
    
IBM Cloud Business
Published By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
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paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc, advertising, sponsored content, cognos, text analytics, unica, spss, natural language processing, nlp, internet marketing
    
IBM
Published By: IBM     Published Date: Nov 14, 2012
No matter what your business sells, where it operates or who its customers are, its ongoing success might ultimately depend on the answers to three simple questions. Read on to learn how these questions may help business success.
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transaction integrity, integral business success, ibm, it systems
    
IBM
Published By: Destination Analytics     Published Date: Apr 06, 2012
This analytical platform ultimately enables their organization's most important measures - including revenue growth, return on invested capital and profit growth as measured by EBITDA - to outpace the financial outcomes of the competition. The goal is to support speed and effectiveness in decision-making.
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ibm, technology, netezza, analytics, enterprise analytics
    
Destination Analytics
Published By: Jobvite     Published Date: Oct 02, 2013
Are you ready to win the war for talent? Jobvite is here to prepare you. We offer a complete recruiting platform designed to help you hunt for, connect with, and ultimately hire and retain the right employees for the right jobs.
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sourcing, talent pool, talent, recruiting, employee referrals
    
Jobvite
Published By: Telligent June 2013     Published Date: Jun 13, 2013
Social Marketing encompasses a slew of activity that takes place in social networks and online communities. The mashup of all this activity is a way for your brand to build better customer relationships, increase awareness of your brand and ultimately drive sales.
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social engagement, social marketing, community marketing, social media marketing, online customer experience, social media strategy
    
Telligent June 2013
Published By: NetApp     Published Date: Sep 19, 2013
Download this solutions guide to get a technical overview on building Hadoop on NetApp E-series storage and learn how it will effectively help deliver big analytics with pre-engineered, compatible, and supported solutions ultimately reducing the cost, schedule, and risk of do-it-yourself systems.
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netapp, open solution, hadoop, solutions guide, e-series storage, big analytics, big data
    
NetApp
Published By: New Relic     Published Date: Jun 05, 2014
This eBook examines the current enterprise technology landscape; the challenges this is creating for enterprise APM; and how the new era of APM is helping companies reduce costs and grow their business, while building a better performing — and ultimately, more profitable — app.
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new relic, mobile, mobile apps, mobile app performance, apm, developers, user experiences
    
New Relic
Published By: Quark Software     Published Date: Mar 19, 2015
Companies of all sizes are realizing the increasingly important role digital plays in the enablement of their employees, sales teams and customers. To communicate with employees and customers around the world, Lufthansa Cargo needed to develop a corporate tablet and smartphone app that featured key details about the company such as information on its fleet, network, infrastructure, products and corporate responsibility. While Lufthansa Cargo had already gone digital with a customer magazine, the company realized a corporate app was a must have. Originally the app was envisioned as a toolkit for Lufthansa Cargo‘s top management and sales staff, but it ultimately developed into a multimedia offering for all air cargo enthusiasts. Download the case study to learn how Lufthansa Cargo increased its digital reach with an award-winning corporate app.
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digital publishing, sales enablement, digital sales enablement, mobile sales enablement, enterprise mobility, corporate app, automated publishing, automated digital publishing, publishing automation, automated authoring, dynamic publishing, enterprise publishing, digital publishing software, digital publishing solutions, tablet publishing, mobile publishing, html5 publishing, xml publishing to apps, ipad publishing, digital publishing platform
    
Quark Software
Published By: Cyphort     Published Date: Jun 28, 2016
Computer viruses have plagued personal computers since the original Brain virus began infecting boot sectors in 1986. Originally, these early viruses were annoying, but fundamentally benign in nature. However, once the initial concept of malicious propagating code became established, the actors creating viruses became more sophisticated in their approach. Ultimately, the results of a successful infection were more significant and the impact on an enterprise more severe.
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technology, security, best practices, solutions, network management
    
Cyphort
Published By: ThousandEyes     Published Date: Nov 17, 2016
With Internet Outage Detection, you can rapidly detect both network and routing outages and understand their severity, breadth and likely root cause. As a result, you’ll improve diagnosis and decision-making during mitigation and ultimately reduce MTTR. Download to data sheet now to learn more!
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ThousandEyes
Published By: CrowdStrike     Published Date: May 10, 2018
One of the biggest challenges to effectively stopping breaches lies in sifting through vast amounts of data to find the proverbial “needle in the haystack” – the subtle clues that indicate an attack is imminent or underway. As modern computer systems generate billions of events daily, the amount of data to analyze can reach petabytes. Compounding the problem, the data is often unstructured, discrete and disconnected. As a result, organizations struggle to determine how individual events may be connected to signal an impending attack. In this context, detecting attacks is often difficult, and sometimes impossible. This white paper describes how CrowdStrike solved this challenge by building its own graph data model – the CrowdStrike Threat Graph? – to collect and analyze extremely large volumes of security-related data, and ultimately, to stop breaches. This revolutionary approach applies massive graph-based technologies, similar to the ones developed by Facebook and Google, to detect k
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CrowdStrike
Published By: The Economist Group     Published Date: Aug 16, 2019
Finding new ways to make better, more confident decisions. As a supply chain planning professional, it’s what you do. But if you find yourself working in a siloed environment, the ability to make better decisions is consistently hijacked by the need to create yet another workaround simply to ensure your supply chain lives to see another day. In this eBook, we’ll look at the characteristics of a siloed supply chain environment and identify some of the ways your organization can modernize the planning experience. Ultimately, it comes down to connecting data, people and processes to create the transparency you need to help your organization realize better outcomes for executives, planners, manufacturers, suppliers and most importantly, your customers.
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The Economist Group
Published By: Google - SAP     Published Date: Jun 20, 2019
Maximize go-to-market initiatives with SAP To succeed in today’s hypercompetitive environment, consumer products companies need greater speed and agility. See how SAP C/4HANA solutions can help you synchronize activities across your modern trade and direct-to-consumer efforts – and ultimately bring you closer to your consumers. Grow your brand and your market share with an intelligent strategy. The Crossover Effect: Positioning Consumer Products Companies for Growth Learn how SAP empowers consumer products companies to improve customer experience and leverage new types of data, digital capabilities, and success measures to drive growth. ? Join the Direct-to-Consumer Revolution Learn about how SAP Customer Experience solutions enable consumer products companies to get closer to the consumer than ever before. ? Henkel Drives Sales Innovation with SAP Trade Management Martin Reinicke of Henkel Beauty Care shares how the SAP Trade Management solution helps the company adapt to rapid m
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Google - SAP
Published By: Oracle     Published Date: Feb 10, 2016
Good supply chain management is essential to your operational efficiency, customer centricity, compliance, carbon footprint, and ultimately, your overall success. If handled correctly, your supply chain should improve customer service—along with the reputation of your brand—and boost your bottom line. But, as with many areas of business, the rules of the game are changing. What’s changing? Well, everything. New regulations, increased buyer expectations, shorter product lifecycles, fluctuations in demand, new market entrants, more ethical supplier management, poor visibility of globalized supply chains—all these things, and more, are testing the limits of the traditional supply chain model. The simple truth is that the way things used to be done, and the solutions that enabled it, are no longer up to the job. Today, organizations need levels of flexibility, integration, and visibility that are beyond what those systems were designed to deliver.
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oracle, supply chain leaders, cloud migration, supply chain management, operational efficiency best practices
    
Oracle
Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, emerging marketing, advertising agencies, marketing research, traditional marketing
    
Marketo
Published By: Five9     Published Date: Aug 16, 2013
Six out of ten contact centers projected to have a cloud-based contact center deployed by the end of 2013. Why? Ultimately, because it will help them be more responsive to their customers, without the prohibitive costs of carrying enough premise-based technology to cover demand spikes. In this concise analysis of two recent contact center executive surveys, Aberdeen Group analysts discuss how cloud-based infrastructure enables contact centers to excel in key activities including center activity reporting, agent performance feedback and more.
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cloud, roi, contact center, crm, solution, technology, premise-based
    
Five9
Published By: Silver Peak     Published Date: Oct 28, 2013
Enterprises have long been battling the inherent performance limitations of Wide Area Networks (WANs) when delivering applications to remote offices. Caching emerged in the 1990’s as a potential way of addressing this problem, accelerating the performance of specific applications, such as web services, while reducing overall WAN traffic. While caching achieved reasonable success for a few short years, the market for these point products ultimately subsided as a result of several operational and functional limitations. Enterprises require an application acceleration solution that spans all types of traffic, one that is easy to manage, and 100% data coherency when supporting business-critical applications. This white paper will address these issues and offer a solution that addresses these enterprise requirements. The result is a complete solution for improved application delivery across a distributed enterprise environment.
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silver peak, network memory, application caching, wan, caching
    
Silver Peak
Published By: Silverpop     Published Date: Feb 04, 2013
A scoring model that helps both quickly identify who is ready to buy and when can make all the difference when it comes to nurture campaigns and ultimately, ROI.
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data, scoring, leads, prospects, sales, customers, sales process, email marketing
    
Silverpop
Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, internet marketing
    
Marketo
Published By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
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b2b, retail, online marketing, marketing software, affiliate marketing, monetization, native advertising, lead generation, b2b marketing, marketing technology, search marketing, email marketing, emerging marketing, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing, sales
    
AdAgility
Published By: IBM     Published Date: Jun 13, 2016
Does all this talk about analytics have your head spinning? Are you having trouble figuring out where to start first? In this webcast, IBM Senior Workforce Science Consultants will discuss how assessments supported by analytics can help reduce cost per applicant and ultimately improve retention. The consultants will share client stories and best practices that show how you can be successful quickly and easily using IBM Kenexa Assessments.
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analytics, assessment analytics, ibm, ibm kenexa, ibm kenexa assessments
    
IBM
Published By: IBM     Published Date: Mar 28, 2016
Workforce analytics is a very significant development in human resources. It promises the potential for deeper understanding of the ways workers contribute to organizational performance. However, workforce analytics is not just about analyzing data to reveal exciting insights; it also requires the active involvement of a firm’s workers if the potential of analytics is to be fully realized. Without active employee participation, workforce analytics efforts face at best, restricted data sources and data sets that are incomplete and at worst, the risk of damaging employee relations and, ultimately, productivity. This white paper summarizes recommendations that will encourage enthusiasm for workforce analytics and active employee participation, using the FORT (Feedback, Opt-in, Reciprocal, Transparent) framework. The FORT criteria could prove particularly useful in European countries. This is because the 1995 European Union Data Protection Directive, along with certain local legislative pr
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ibm, ibm smarter workforce institute, work trends, employee engagement
    
IBM
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