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Published By: IBM     Published Date: Feb 14, 2014
"Welcome to the age of Social CRM, a different way of thinking about customer relationship management that focuses on using social media to enhance customer engagement. How prepared are companies to make this shift? Despite widespread adoption of social media, for most, Social CRM is still in its early stages, execution is patchy and concerns about ROI remain. To fully exploit the power of social media to connect with customers, organizations need to move beyond isolated projects to integrated programs and, ultimately, a Social CRM strategy."
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ibm, marketing, social media, crm, social crm, customer service, customer interaction, customer relationship, marketing management, marketing strategy, emerging marketing
    
IBM
Published By: Cisco     Published Date: Apr 10, 2015
The data center has gone through many major evolutionary changes over the past several decades, and each change has been defined by major shifts in architectures. The industry moved from the mainframe era to client/server computing and then to Internet computing. In 2011, another major shift began: the shift to a virtual data center. This has been the primary driver in enabling customers to transition to the cloud and ultimately IT as a service. The shift to a virtual data center will be the single biggest transition in the history of computing. It will reshape all the major data center tiers: applications, storage, servers and the network.
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cisco, zk research, data center, itaas, migration, cloud computing, applications, servers, network
    
Cisco
Published By: Cisco     Published Date: Nov 30, 2016
With the overwhelming amount of content bombarding everyone daily, marketers need a way to break through the clutter. This best practices guide looks at three meeting formats that smash through the noise and can help your business find more and better quality leads With this modern marketer’s online meeting primer, you’ll have the best practices used by top marketers to turn leads into qualified sales opportunities and, ultimately, revenue.
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Cisco
Published By: Internap     Published Date: Mar 30, 2015
Selecting an Infrastructure-as-a-Service (IaaS) provider can be a complex exercise that involves an array of considerations including business needs, budget, and application requirements. Buyers frequently respond to this complexity by filtering vendors based on variables that are more easily comparable, usually product features, location, and price. By contrast, performance, which is a critical factor to ensuring fit with business needs and ultimately satisfaction with the service, is often ignored. Virtual machine (VM) performance can be challenging to assess because it can vary drastically across vendors, instance sizes and prices, as well as in terms of a particular application’s unique requirements.
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infrastructure, benchmarking, cloud computing, database
    
Internap
Published By: SmartFocus     Published Date: Mar 09, 2015
84% of customers said they would no longer buy from a business that didn't take into account their preferences and purchase history. Therefore crowd recommendations and ‘best sellers’ just don’t cut it anymore. Looking at the behavior of all customers to discover popular and trending products is not enough. You need to provide a unique storefront for every customer. That’s why getting personalization right, is key to ensuring your customer has a seamless experience, increases purchase opportunities and ultimately ensures your business stands out from the crowd.
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personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy, campaigns, retail
    
SmartFocus
Published By: Wyng     Published Date: Jul 02, 2015
SCOUT leveraged Offerpop's commerce functionality to build brand awareness among individual consumers, use user-generated content as a form of product review, and ultimately increase ecommerce site performance. Their #scoutbags campaign has generated thousands of dollars in sales in just four months.
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offerpop, scout, commerce functionality, brand awareness, ecommerce site performance, emerging marketing, e-commerce
    
Wyng
Published By: Wyng     Published Date: Jul 13, 2015
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, but they are also expected to create fun and relevant experiences for customers that ultimately drive engagement and support conversions. This fundamental shift in consumer behavior has complicated retailers’ marketing strategies, but also opens up the opportunity to more accurately target and cater to their different shoppers’ needs during the holidays. Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping experiences, and make use of consumer data to inform future marketing decisions.
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offerpop, retail marketing, customer engagement, consumer data, marketing solutions, emerging marketing, crm & customer care, marketing research
    
Wyng
Published By: IBM     Published Date: Jul 09, 2014
Building a mobile collaboration or bring-your-own-device solution requires three things: mobile applications, the mobile devices themselves and the network that underpins them both. Often, the network and its capabilities take a back seat to applications and devices—which can ultimately lead to poor performance or an inflexible infrastructure. Find out how to develop the type of network that truly supports mobile devices, applications and unified communications programs, thereby establishing the foundation for stronger mobile solutions.
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ibm, mobility, mobile, mobile technology, mobile infrastructure, it infrastructure, it management
    
IBM
Published By: IBM     Published Date: Oct 14, 2014
Building a mobile collaboration or bring-your-own-device solution requires three things: mobile applications, the mobile devices themselves and the network that underpins them both. Often, the network and its capabilities take a back seat to applications and devices—which can ultimately lead to poor performance or an inflexible infrastructure. Find out how to develop the type of network that truly supports mobile devices, applications and unified communications programs, thereby establishing the foundation for stronger mobile solutions.
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mobile collaboration, mobile applications, mobile solutions, mobile infrastructure
    
IBM
Published By: IBM     Published Date: Nov 19, 2014
According to a recent survey by the Compliance, Governance and Oversight Council, almost 70% of the electronic content and information organizations retain has no business or legal value. It’s simply digital detritus, retained because 1) we think we might need it sometime, 2) we forget about it, or 3) we don’t have policies and software in place to get rid of it. Ultimately, though, this unnecessary accumulation of content can create real problems in terms of e-discovery, regulation, management and cost. Watch this video white paper to learn more about: - How to get started on an information management strategy - The right combination of software and policy for successful information governance - The business case for proactive management of an organization’s digital footprint
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compliance, governance, oversight, digital debris, data cleanup, legacy data cleanup, information management, information management strategy, information governance
    
IBM
Published By: IBM     Published Date: Jan 09, 2015
Building a mobile collaboration or bring-your-own-device solution requires three things: mobile applications, the mobile devices themselves and the network that underpins them both. Often, the network and its capabilities take a back seat to applications and devices—which can ultimately lead to poor performance or an inflexible infrastructure. Find out how to develop the type of network that truly supports mobile devices, applications and unified communications programs, thereby establishing the foundation for stronger mobile solutions.
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ibm, mobile, network, capabilities, solutions, strategy, cisco, challenges, iot, byod
    
IBM
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to recognition – which drives important outcomes like brand recall, consideration, and ultimately sales – requires new thinking and strategies in how to create inventive, relevant consumer experiences. Download now to learn the 5 ways to get your social brand noticed!
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spredfast, social, social brand, sponsorship, recognition, consideration, consumer experience, emerging marketing, social media, internet marketing
    
Spredfast, Inc.
Published By: Accuform     Published Date: Feb 03, 2014
Thousands of hazardous chemicals found in today's workplaces can cause health problems--from minor skin irritations to serious injuries or diseases like cancer. Hazard communication rules were developed to make sure information about inherently hazardous chemicals is provided to employers and ultimately to employees so they become informed about chemical hazards found in the workplace.
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Accuform
Published By: Cisco     Published Date: Jan 05, 2015
The data center has gone through many major evolutionary changes over the past several decades, and each change has been defined by major shifts in architectures. The industry moved from the mainframe era to client/server computing and then to Internet computing. In 2011, another major shift began: the shift to a virtual data center. This has been the primary driver in enabling customers to transition to the cloud and ultimately IT as a service. The shift to a virtual data center will be the single biggest transition in the history of computing. It will reshape all the major data center tiers: applications, storage, servers and the network.
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data center, consolidation, server virtualization, new applications
    
Cisco
Published By: Riverbed     Published Date: Aug 22, 2014
The world’s largest organizations are adopting cloudbased infrastructure and services at a dizzying pace. Software as a service (SaaS) offerings such as Salesforce.com and Microsoft Office 365 are among the more popular cloud-based services. When moving services to the cloud, data centers are no longer local, so the end user experience can suffer. A poor or congested Internet connection between the user and the cloud service will mean sluggish application delivery that puts a damper on user productivity and ultimately threatens application usage.
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acceleration, delivery, cloudbased infrastructure, productivity
    
Riverbed
Published By: Nginx     Published Date: Feb 05, 2015
The success of your web-based service or application is all about serving at the pleasure of the user. Learn what users want in a web experience, the business impact of poor application performance, and how NGINX and NGINX Plus are designed to improve the user experience of your applications. After all, users ultimately decide which sites to visit or apps to use based on what they can get to when it counts.
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web-based service, web experience, application performance, user experience
    
Nginx
Published By: Polycom     Published Date: Dec 18, 2014
While corporate training and education programs may seem to some like standard internal HR functions, their impact is vast. These programs not only support employee growth and career development, which improves satisfaction and retention; they also provide new product knowledge, upgrade skills and ultimately improve corporate productivity. With that said, like any other cost center, corporate training departments are facing increasing pressure from above to provide higher, more measurable returns on investment and “do more with less” in the form of shrinking training and travel budgets. They are also being asked to minimize the time employees spend undergoing training, to increase productivity. To achieve this, trainers are embracing new forms of learning to deliver training and development. This paper discusses the 5 benefits of Video Collaboration in Corporate Training.
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benefits of video, polycom, video on demand, video collaboration
    
Polycom
Published By: TheMarketingScope     Published Date: Oct 28, 2015
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.
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linkedin, lead generation, brand awareness, marketing strategy, sales pipeline, prospecting, lead nurturing, social media
    
TheMarketingScope
Published By: DocuSign     Published Date: Apr 12, 2017
Today, more than ever, the customer is at the center of business. Armed with more choice and ultimately more power, customers expect businesses to deliver entirely satisfying, customer-centric experiences throughout the sales cycle. Whether you sell to businesses or consumers, customers are accustomed to one-click purchasing, full mobile access, and social media-driven recommendations, and they are demanding a similar experience of all companies they do business with. With eSignature & Digital Transaction Management (DTM) solutions from DocuSign you can provide that experience, allowing customers to transact with you on their terms while reinforcing your modern reputation.
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DocuSign
Published By: Podium     Published Date: Dec 06, 2016
Getting your happiest customers to leave a review might seem difficult, but it’s easier than you might think. In our new ebook, Cracking the Code: Why online reviews matter to your business, we will show you how online reviews can improve local SEO, increase trust and loyalty with your customers, and ultimately boost your bottom line.
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podium, customer insight, customer reviews, customer satisfaction
    
Podium
Published By: IBM     Published Date: Sep 10, 2013
This white paper will discuss how big data analytics, coupled with the right facilities and asset management software, can provide next-generation opportunities to improve facilities and asset management processes and reutnrs. It will examine how different organizations successfully use big data generated by their facilities and assets to help increase revenue, power operational efficiency, ensure service availability and mitigate risk. Most importantly, this white paper will reveal how your organization can leverage big data analytics to achieve similar benefits and transform the management of your organization's facilities and assets-and ultimately, your business.
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big data, smarter infrastructures, big data, ibm, power operational, leverage big data, analytics, harnessing the power of data
    
IBM
Published By: Oracle     Published Date: Oct 02, 2013
Nucleus Research examines new technologies and tools that are improving sales managers’ ability to measure and enhance the performance of their sales teams. Nucleus sees the future of sales performance management as integrated with CRM and collaboration technologies, enhancing managers' ability to provide real-time coaching and motivation in context to drive better sales behaviors and, ultimately, better sales results.
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oracle, sales performance, nucleus research, crm, collaboration technologies, crm & customer care
    
Oracle
Published By: Blue Jeans Network     Published Date: Oct 29, 2013
Learn why video conferencing will create more effective meetings, allowing for collaboration and communication, which will ultimately create value, spur innovation, and drive up efficiency while driving down costs.
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video conferencing, collaboration, cloud based video, mobile video conferencing, corporate agility, cloud, human resources
    
Blue Jeans Network
Published By: Bronto     Published Date: May 18, 2017
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you – set them up now to start recovering that lost revenue with relevant personalized marketing. From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
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bronto, checkout optimization, sales management, security optimization, customer service, loyalty programs, promotions
    
Bronto
Published By: Act-On     Published Date: Oct 14, 2015
In the end, you’ll have an inbound marketing program in place that helps you build relationships and ultimately get new customers.
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marketing program, customer relationship, strategy, retention, content
    
Act-On
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