Published By: Location3
Published Date: Sep 04, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google, which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others.
Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders while simultaneously ensuring that ad spen
"Welcome to the age of Social CRM, a different way of thinking about customer relationship management that focuses on using social media to enhance customer engagement. How prepared are companies to make this shift? Despite widespread
adoption of social media, for most, Social CRM is still in its early stages, execution is patchy and concerns about ROI remain. To fully exploit the power of social media to connect with customers, organizations need to move beyond isolated projects to integrated programs and, ultimately, a Social CRM strategy."
Ultimately, technology can minimize compromises so that everyone becomes a winner. In this paper, we discuss why a bring-your-own-device (BYOD) approach to workforce mobility is a compromise-free approach, and how the combined capabilities of Samsung KNOX and Enterprise Mobility Management from AirWatch by VMware turn this compromise-free approach into reality.
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. Ultimately, this document is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. After reading, you should have some idea of how to proceed to explore digital marketing for your brand.
Learn how the future of sales performance management is integrated with CRM and social collaboration and how this will help managers provide real-time coaching and motivation in context to drive better sales behaviors and, ultimately, better sales results.
Published By: BrightCove
Published Date: Nov 18, 2008
The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
This white paper will discuss how big data analytics, coupled with the right facilities and asset management software, can provide next-generation opportunities to improve facilities and asset management processes and reutnrs. It will examine how different organizations successfully use big data generated by their facilities and assets to help increase revenue, power operational efficiency, ensure service availability and mitigate risk. Most importantly, this white paper will reveal how your organization can leverage big data analytics to achieve similar benefits and transform the management of your organization's facilities and assets-and ultimately, your business.
Published By: Accuform
Published Date: Feb 03, 2014
Thousands of hazardous chemicals found in today's workplaces can cause health problems--from minor skin irritations to serious injuries or diseases like cancer.
Hazard communication rules were developed to make sure information about inherently hazardous chemicals is provided to employers and ultimately to employees so they become informed about chemical hazards found in the workplace.
Published By: dinCloud
Published Date: Jun 19, 2018
DermaTran Health Solutions is a national group of compounding pharmacies. Central to its operations is the Compounder application, which DermaTran needed to deploy multiple instances of simultaneously. When issues with its former app virtualization solution – XenApp – persisted, DermaTran evaluated alternatives, ultimately migrating to a turn-key cloud-based application publishing service.
It is natural for an agency to want to focus on creativity and spend less time thinking about project management. Agencies that build a referable system to draw on when scoping, planning and estimating enjoy efficiencies that eliminate repeated work and unnecessary processes - ultimately preserving creative time and energy.
Published By: Location3
Published Date: Feb 07, 2019
In our experience as franchise marketers, Local Ad Fund dollars provide a solid foundation for paid search campaigns that drive consistent, high quality-low cost, leads.
However many franchisees and local business owners could be doing more to support established corporate search marketing campaigns, ultimately capturing the maximum search interest for their services within their markets, driving increased local revenue.
Nearly one in three adults report one or more symptoms of insomnia - and these fatigue-related productivity losses have been estimated to cost $2,280 per employee annually in the U.S. That's $63.2 billion per year. Inside this report, you'll learn why everyone needs adequate sleep, and how you can help your employees get the rest they need.
Plus, you'll get the scoop on sleep's major effect on productivity and ultimately, your company's bottom line.
City leaders around the world can consider the examples cited in this paper as they plan for the future. From predicting the weather and improving public transportation routes – to mitigating complex public health crises, leaders have a plethora of technology resources available to them. There’s no shortage of data to help inform their strategies and ultimately make cities more resilient. What leaders do with this data, and how effectively they involve their constituents in the solution, will determine their success
Organisations moving to AWS seek improved performance, increased innovation, and a faster time to market—but the road to cloud maturity, and ultimately cloud success, proves both challenging and expensive.
Learn to accelerate your AWS cloud journey with:
A checklist for determining if you have clear visibility into your AWS environment
Expert tips for developing proper cloud security best practices
Real examples of financial, performance, and security management policies for automating your cloud ecosystem
Looking to optimise your AWS cloud infrastructure? Use this eBook to regain control over your visibility and cost management, security and compliance, and governance and automation.
Your company is made up of many different types of people who have different ideas about what is fair and reasonable. Ultimately, those purchase decisions can directly impact your company's overall cash flow. Download this guide to learn how to create a T&E policy that will satisfy everyone.
Published By: Cantaloupe
Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
Traditional tools of the engineering trade don’t accommodate today’s need for cross-team collaboration. From using different mechanical computer-aided design (MCAD) applications to working on projects with stakeholders located all over the world, engineers have to overcome various obstacles to get the job done. Learn how technology can help streamline communications and collaboration, ultimately setting up your team for success.
The concept of “shifting left” has gained traction in
software development as a way to increase agility,
reduce cost, and improve product and release quality.
But shifting left has also been hailed as a powerful
method for optimizing IT service management. When
the service desk team shifts left, both end users and
service desk personnel benefit from greater efficiency
and service quality, which leads to happier, more
productive internal customers—and ultimately,
better business outcomes.
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
Published By: ServiceNow
Published Date: May 21, 2015
Insurance Giant Allstate Corporation, like many companies, found it persistently challenging to maximize the value of the IT services it delivers to employees and customers. So they turned to ServiceNow’s cloud-based IT Service Management(ITSM) solution. Since deployment in 2013, Allstate has levered ServiceNow to:
• Improve IT state productivity levels in incident and change management operations
• Improve how incident –related data flows through the organization and, ultimately influencing decision making for the better of the business
Download this case study to learn more about how ServiceNow transformed Allstate’s IT services.
As flash costs continue to drop and new, flash-driven designs help to magnify the compelling economic advantages AFAs offer relative to HDD-based designs, mainstream adoption of AFAs —first for primary storage workloads and then ultimately for secondary storage workloads — will accelerate. Well-designed AFAs that still leverage legacy interfaces like SAS will be able to meet many performance requirements over the next year or two.
Those IT organisations that aim to best position themselves to handle future growth will want to look at next-generation AFA offerings, as the future is no longer flash-optimised architectures (implying that HDD design tenets had to be optimised around) —
it is flash-driven architectures.
Published By: Limelight
Published Date: Aug 15, 2012
This whitepaper poses the argument that choosing a solution to provide multi-screen delivery of your content can have a major impact on the efficiency of your publishing workflow and, ultimately, your bottom line