Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
These days, everyone's talking about digital transformation. But exactly how does your company get there?
Capture is a great place to start — in fact, it's one of the most critical steps to take as you move your business into the digital age. Whether it’s simply using OCR to make content more easily discoverable, adding and enhancing metadata to drive specific processes, or classifying content from the onset for better information governance, capture adds a ton of value to your existing content assets.
This ebook details our key takeaways from AIIM's Industry Watch Report, Improving Business Operations in 2017: Capturing Vital Content. We share how cloud-based capture tools are replacing the longstanding legacy of paper-based processes to streamline and speed up the way you do business.
Download the ebook to learn:
• How the latest capture innovations can support your digital strategy
• 5 business processes that benefit most from advanced capture technologies
• The key benefits of c