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Published By: ZoomInfo     Published Date: Sep 07, 2010
Generate highly-qualified candidate lists effortlessly and instantly connect with direct contact information. The ZoomInfoT Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation candidate sourcing tool, ZoomInfoT Pro, featuring robust search criteria, in-depth candidate profiles, and automated alerts on profile updates and changes. Start your free trial today.
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zoominfo, candidate, search, database, sourcing, pipeline, conversion rates
    
ZoomInfo
Published By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to drive prospects to your page and keep them there with A Best Practices Guide to Successful Landing Pages.
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pardot, best practices, landing pages, increase conversion, customer data, campaign design and management., progressive profiling, content creation and management, marketing campaign, landing pages
    
Pardot LLC
Published By: WordStream     Published Date: May 23, 2013
If you want to sell products or generate lead online, a user-friendly, conversion-optimized website is Step 1. But when it comes to search engine marketing, it doesn't matter how beautiful your website is if people never get there. Download this white paper to learn the tricks to getting the clicks with better PPC text ads.
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wordstream, ppc, ad text guide, ppc text ads, ppc ads, optimize click-thru rate, optimize ctr, ad text relevancy, adwords text ads, ppc advertising, search marketing, emerging marketing, internet marketing
    
WordStream
Published By: Gleanster Research     Published Date: Jul 08, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
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gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process, conversion rate
    
Gleanster Research
Published By: Switch Video     Published Date: Jun 05, 2013
When explaining your company’s value proposition, starting with why is always better than starting with how. Learn how an explainer video using emotional and aspirational messaging was able to not only increase Rypple’s online conversion rate by 20%, but also generated more qualified and engaged leads.
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explainer video, animated video, whiteboard video, conversion rate, landing page conversion rate, marketing video, video marketing
    
Switch Video
Published By: Switch Video     Published Date: Jun 05, 2013
Explaining what your company does can be a challenge. When your product is natural language processing, it can be outright difficult. Learn how the explainer video we produced for Inbenta helped to communicate their value to both customers and investors, but also increased online conversion rates by 20%.
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explainer video, animated video, whiteboard video, conversion rate, landing page conversion rate, video storytelling
    
Switch Video
Published By: IBM     Published Date: Apr 22, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
    
IBM
Published By: IBM     Published Date: May 06, 2014
Personalization is on the rise as companies strive to meet customer expectations for a more customized and relevant experience. When used effectively, the rewards of personalization can be enormous—increasing sales and revenue, and enhancing online conversion rates.
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ibm, personalization, real time personalization, customer expectations, customer engagement, customization, online conversion rates, ecommerce, marketing, online marketing, website development, emerging marketing, internet marketing
    
IBM
Published By: Adobe     Published Date: Nov 05, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
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adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate, customer engagement, online marketing, search marketing, emerging marketing, internet marketing, marketing research
    
Adobe
Published By: Adobe     Published Date: Apr 03, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success. Read the Econsultancy report, Delivering Digital Experiences, and learn why: • Marketers are looking for new digital experience strategies and solutions • Experience-driven commerce helps maximize conversions and revenue • The ability to deliver multi-channel digital experiences is mission-critical
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digital experience, personalization, strategy, solution, multi-channel, adobe, website development, emerging marketing, social media, internet marketing, marketing research
    
Adobe
Published By: Pluris     Published Date: May 05, 2015
Download this case study today and discover how to create a more predictable sales process. Learn how to improve the quality and consistency of Customer Service Reps (CSRs) performance, increasing cross-sell and up-sell performance to existing customers via inbound service calls.
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social media
    
Pluris
Published By: Emarsys     Published Date: May 21, 2015
This whitepaper reveals how ecommerce marketers can predict, protect and recover revenue using a revenue recovery strategy informed by customer behavior.
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revenue, ecommerce, marketing, analytics, revenue recovery, conversion, sales
    
Emarsys
Published By: Emarsys     Published Date: May 21, 2015
Die Customer Journey der meisten Retailer funktioniert nicht: 98% der Besucher konvertieren nie. Von den wenigen, die doch konvertieren, kommen 70% nie wieder zurück. Das ist weder effizient noch nachhaltig. Die Rückgewinnung von Warenkorbabbrechern ist nur ein Teil des Puzzles. Dieses Whitepaper erklärt Ihnen, wie Ecommerce Marketer Umsatzchancen erkennen, erhalten und umsetzen und zwar mit Hilfe einer Revenue Recovery Strategie, die auf der Analyse des Kundenverhaltens basiert.
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revenue, ecommerce, marketing, analytics, revenue recovery, conversion
    
Emarsys
Published By: Signal     Published Date: Nov 09, 2016
Learn how to take the guesswork out of targeting, eliminate wasted ad spend and ultimately increase conversions.
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signal, marketing, people-based marketing, conversions, brand experience, traditional marketing
    
Signal
Published By: Tripwire     Published Date: Jul 05, 2007
Find out about the requirements and issues addressed in corporate governance Bill 198, Canada's version of Sarbanes-Oxley, for internal controls for technology and how IT configuration auditing brings compliance.
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sox, sarbanes-oxley, bill 198, canada, canadian financial, canadian sox, financial controls, compliance, compliant, tripwire
    
Tripwire
Published By: TRUSTe     Published Date: Dec 08, 2010
Shirley Tan, Founder of AmericanBridal.com - subsidiary of TheKnot.com, details her success building the highly-successful AmericanBridal.com Ecommerce business including causes and remedies for purchase delay, tips about website design and purchase flow to engender trust in your web visitors, how to increase cart conversion.
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truste, ecommerce, purchase delay, cart abandonment, americanbridal, website design, purchase flow, trust and security, cart conversion
    
TRUSTe
Published By: TRUSTe     Published Date: Dec 08, 2010
In this webinar, nationally-recognized landing page optimization expert Tim Ash and Andreas Ryuta Stenzel, Senior Manager of Online Marketing at TRUSTe, lay out the top 4 secrets to building instant trust online.
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truste, trust and security, landing page optimization, online marketing, website design, conversion rates
    
TRUSTe
Published By: IBM     Published Date: Jul 07, 2014
To drive e-commerce sales, Performance Bicycle (PB) wanted to harness its employees’ cycling knowledge to attract and inspire customers. How could it deliver this knowledge to customers in an engaging way? PB created an interactive Learning Center seamlessly linked to its e-commerce site – enabling knowledgeable employees to share their tips, tricks and expertise with customers and visitors.The Learning Center attracted a 300 percent traffic increase by its fourth month online. By leading inspired visitors to the e-commerce site, the Center boosts conversion by up to 20 percent, driving sales.
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ibm, case study, e-commerce, performance bike, interactive, learning center, conversion, emerging marketing, social media
    
IBM
Published By: IBM     Published Date: Nov 04, 2014
How can you gain the insights you need to build stronger relationships with customers and improve your business results this holiday season? Read this ebook and discover how 10 leading companies are gaining deeper insight into their customers, enabling them to provide personalized experiences that engage customers across channels, increase conversions and drive revenue. Find out how they’ve harnessed the power of customer understanding and analytics to drive business results.
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consumer analytics, customer engagement, revenue growth, emerging marketing, crm & customer care, marketing research, sales
    
IBM
Published By: IBM     Published Date: Jan 20, 2015
Five ways to increase conversion and adoption rates for today's e-Businesses.
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best practices, customer experience management, ebusiness, conversion rates, emerging marketing, crm & customer care, marketing research
    
IBM
Published By: IBM     Published Date: Jan 20, 2015
Read this white paper to discover how you can gain a better understanding of your customer’s lifecycle journey.
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customer lifecycle, digital purchase cycles, conversion struggles, customer analytics solutions, engagement solutions, emerging marketing, crm & customer care, marketing research
    
IBM
Published By: IBM     Published Date: May 02, 2016
A good customer experience drives positive word-of-mouth advertising—while a bad one can harm your brand. That's why it's so critical to quickly take steps to understand the experience of customers who are transacting online.
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ibm, conversion, adoption, customer experience, online transactions, word of mouth, brand
    
IBM
Published By: Dell     Published Date: Aug 16, 2013
"As any technology becomes increasingly popular and widespread, certain pieces of inaccurate information begin to sound like facts. Moreover, as a product matures, it evolves by taking on new features, shedding old ones and improving functionality. However, many products continue to carry those myths as truisms even as the version count rises higher. Get the facts about vSphere. Read the White Paper "
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vsphere, virtual, technology
    
Dell
Published By: IBM     Published Date: Oct 01, 2014
Read this Gartner Report: Gartner Magic Quadrant for Customer Master Data This Gartner's Magic Quadrant offer insight into the part of the packaged MDM solution market that focuses on how organizations master and share a ""single version"" of customer data
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data management, customer data solutions, mdm, software products
    
IBM
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