Shirley Tan, Founder of AmericanBridal.com - subsidiary of TheKnot.com, details her success building the highly-successful AmericanBridal.com Ecommerce business including causes and remedies for purchase delay, tips about website design and purchase flow to engender trust in your web visitors, how to increase cart conversion.
In this webinar, nationally-recognized landing page optimization expert Tim Ash and Andreas Ryuta Stenzel, Senior Manager of Online Marketing at TRUSTe, lay out the top 4 secrets to building instant trust online.
To drive e-commerce sales, Performance Bicycle (PB) wanted to harness its employees’ cycling knowledge to attract and inspire customers. How could it deliver this knowledge to customers in an engaging way?
PB created an interactive Learning Center seamlessly linked to its e-commerce site – enabling knowledgeable employees to share their tips, tricks and expertise with customers and visitors.The Learning Center attracted a 300 percent traffic increase by its fourth month online. By leading inspired visitors to the e-commerce site, the Center boosts conversion by up to 20 percent, driving sales.
How can you gain the insights you need to build stronger relationships with customers and improve your business results this holiday season? Read this ebook and discover how 10 leading companies are gaining deeper insight into their customers, enabling them to provide personalized experiences that engage customers across channels, increase conversions and drive revenue. Find out how they’ve harnessed the power of customer understanding and analytics to drive business results.
A good customer experience drives positive word-of-mouth advertising—while a bad one can harm your brand. That's why it's so critical to quickly take steps to understand the experience of customers who are transacting online.
"As any technology becomes increasingly popular and widespread, certain pieces of inaccurate information begin to sound like facts. Moreover, as a product matures, it evolves by taking on new features, shedding old ones and improving functionality. However, many products continue to carry those myths as truisms even as the version count rises higher. Get the facts about vSphere.
Read the White Paper "
Read this Gartner Report: Gartner Magic Quadrant for Customer Master Data
This Gartner's Magic Quadrant offer insight into the part of the packaged MDM solution market that focuses on how organizations master and share a ""single version"" of customer data
The new IBM MQ Appliance M2001 provides an optimized version of IBM MQ V8 that runs in a hardware appliance. IBM MQ provides universal messaging that allows applications, systems and services to connect and exchange information securely, reliably, rapidly and simply. Offering MQ capability in hardware appliances, additional features are provided, as well as some appliance benefits.
This on-demand webcast will help you understand how your business can benefit from the IBM MQ Appliance, and where it can fit into your business today.
The growth of virtualization has fundamentally changed the data center and raised numerous questions about data security and privacy. In fact, security concerns are the largest barrier to cloud adoption. Read this e-Book and learn how to protect sensitive data and demonstrate compliance.
Virtualization is the creation of a logical rather than an actual physical version of something. such as a storage device, hardware platform, operating system, database or network resource. The usual goal of virtualization is to centralize administrative tasks while improving resilience, scalability and performance and lowering costs. Virtualization is part of an overall trend in enterprise IT towards autonomic computing, a scenario in which the IT environment will be able to manage itself based on an activity or set of activities. This means organizations use or pay for computing resources only as they need them.
Today's enterprises support an assortment of end-user devices, including laptops and desktops (both PCs and Macs), tablets and hybrid devices, and, of course, smartphones. Not only do employees use a variety of form factors, but they run a variety of platforms on those devices, including:
Apple iOS and Apple macOS
To complicate the situation further, they run different versions of those platforms for example, Microsoft Windows XP SP3, Microsoft Windows 10 or anything in between. In addition, IT is being tasked more and more with managing and securing wearables, ruggedized devices and the Internet of Things (IoT).
Read this whitepaper to learn more.
A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.
This white paper outlines some of the most salient challenges and demonstrates how technology managers can enable their development teams to streamline application development and troubleshooting, while keeping them current on emerging technology, new product versions, and changing market trends-allowing them to move right past the gotchas.
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.