With year on year online shopping growth, there is even more to lose this Christmas if you don’t provide the security that online-savvy customer’s demand. Don’t leave it too late. Learn how to counter online crime concerns and maximise conversions with Thawte’s whitepaper.
Online-Shopping erfreut sich von Jahr zu Jahr größerer Beliebtheit. Daher riskieren Sie im diesjährigen Weihnachtsgeschäft einen größeren Umsatzverlust als je zuvor, wenn Ihre Website den Erwartungen sicherheitsbewusster Online-Kunden nicht gerecht wird. Deshalb sollten Sie nicht zu lange warten. Informieren Sie sich anhand der neuen Infografik und des Whitepapers von Thawte darüber, wie Sie die Sicherheitsbefürchtungen Ihrer Kunden entkräften und Ihre Konversionsrate steigern können.
Choosing the right SSL solution for your business can be daunting. Recent breaches prove that all Certificate Authorities are not created equal; and with so many certificate types and additional measures including trust marks and Extended Validation available, selecting an SSL solution is challenging too. Discover how selecting the right SSL solution can increase customer trust and conversions in our new whitepaper.
Published By: Marketo
Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys.
The full report includes:
Market evaluation and analysis of 22 vendors
Insights for selecting a vendor based on your organization's requirements
Opportunities and challenges faced when deploying digital marketing hubs
Download the report to learn about these topics and more.
Published By: Marketo
Published Date: Mar 20, 2018
Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you don’t know which elements of your campaigns are contributing to these efforts and which are working against them. But there’s a way to easily figure this all out, moving away from guessing and towards confidence. The answer is A/B testing.
With A/B testing, any company can learn how to optimize their marketing campaigns, better understand their customer base, develop more relevant content, and improve return on investment. A/B testing is an efficient and cost-effective marketing strategy that companies cannot, and should not, live without.
Download this ebook to learn all the essentials of A/B testing, including:
The definition of A/B testing
Why A/B testing is important
The A/B testing process
A/B testing and marketin
ITIL Version 3 Best Practices has expanded the concept of IT service delivery from day-to-day operations of those services to the Service Lifecycle. ITIL Version 3 Best Practices includes five lifecycle phases (each with its own guidebook): Strategy, Design, Transition (which covers implementation and change), Operations and Continual Improvement.
IT and business leaders today can no longer look at IT simply as a cost center, it is now a vital part of business success. Improving the efficiency of IT and improving the measurement of its impact on business performance are at the forefront of managers' concerns. Access to ITIL books can be instrumental in providing the methodology for IT improvement. Learn more today!
Best Practices, Do's, and Don'ts for Facebook, Twitter, as well as consumer review sites.
TRUSTe shares insights into how to engage, interact, market, and reward friends and fans on the top social media platforms. Download to see how you can increase business on social media today.
Published By: Symantec
Published Date: Apr 02, 2015
The discovery of the Heartbleed bug in April, 2014 exposed a serious vulnerability in OpenSSL, an open-source cryptographic library often used with applications and web servers like Apache and Nginx. This latest high profile, targeted attack allowed infiltrators access to the memory of web servers running vulnerable versions of the library. Heartbleed quickly compromised the privacy for communications applications on the Web such as e-commerce, banking, email, and instant messaging, and opened the door to the interception of user information, passwords, and identities.
While the world now knows of the widespread havoc Heartbleed has caused to both businesses and individuals, it begs the question, “What happens when the next Heartbleed (or worse) comes along, and what can an organization do to weather yet another chapter in an all-too-familiar string of debilitating attacks?
All online retailers experience shopping cart abandonment. In fact, with rates averaging between 60-70%, marketers know that the majority of shoppers who start the checkout process will leave before completing it.
Those departing shoppers represent a significant amount of revenue. To recapture as much of that revenue as possible, you need to be aware of reasons for abandonment and the top strategies for bringing those shoppers back.
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you –
set them up now to start recovering that lost revenue with relevant personalized marketing.
From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
Average eCommerce conversion rates range from 2 to 5%. Yet, many retailers are reluctant to automate browse recovery emails because they have these questions:
How will consumers respond to emails generated from an online shopping session?
Will they view the emails as intrusive? Will that increase my unsubscribe rates?
Will automated browse recovery emails really get shoppers to come back and buy from my website?
If you haven't started using a browse recovery strategy, or if you have but haven't seen the same ROI, you're in the right place. Here is the four-step game plan we developed based on our customers who have been the most successful in applying a browse recovery strategy.
You're spending thousands if not tens of thousands of dollars a month on marketing your website -- not to mention the thousands of dollars you've spent building and maintaining it. This spending is most likely partially influenced by the promise of Internet marketers
about the accountability of web marketing.
Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today's technology cannot deliver a complete picture of real sales-ready leads and this won't justify online ad spending.
Landing pages are the foundation that supports successful inbound marketing campaigns. Once you’ve done all the work of attracting visitors to your site, they’re the key to making the connection – and getting the conversion.
Published By: Marketo
Published Date: Jun 03, 2014
In this whitepaper, you'll learn how to demonstrate the case for marketing automation to your executive team. We'll help you build a solid business case with detailed explanations, metrics, and examples.
NetCom's CCNA certification course teaches clients how to configure, install and maintain the following protocols:• Introduction to wireless networking concepts & terminology• Internet Protocol (lP)• Enhanced Interior Gateway Routing Protocol (EIGRP)• Serial Line Interface Protocol Frame Relay• Routing Information Protocol Version 2 (RIPv2)• Virtual Local Area Network (VLANs)• Ethernet and access control lists (ACLs)
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
Whether registering for downloads or e-newsletters, re-ordering or renewing, or telling their friends, customers who feel more confident to click, learn, and shop online, spend more.
See how Truste privacy products and programs have helped businesses of all sizes increase conversions, order value, and customer engagement throughout the customer lifecycle.