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Published By: Act-On     Published Date: Jul 08, 2015
The old rules of relying on metrics like brand awareness, cost per lead, and lead-to-sales conversion rate are in need of an update. So what metrics should you focus on today? Find out with this guide.
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b2b, metrics, marketing strategy
    
Act-On
Published By: Bulwark     Published Date: Aug 25, 2016
In 2015, ANSI/ISEA 107 underwent an extensive overhaul. The new version merges ANSI/ISEA 107-2010 and ANSI/ISEA 207-2011 into a single document that considers all occupations faced with low-visibility hazards, including public safety workers. The changes outlined in the 2015 revision will impact wearers of high-visibility safety apparel (HSVA) across a wide range of industries including construction, oil and gas, and law enforcement, among others. Download the whitepaper to learn how the changes to ANSI/ISEA 107 affect your safety program.
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Bulwark
Published By: Bulwark     Published Date: Jul 23, 2018
In 2015, ANSI/ISEA 107 underwent an extensive overhaul. The new version merges ANSI/ISEA 107-2010 and ANSI/ISEA 207-2011 into a single document that considers all occupations faced with low-visibility hazards, including public safety workers. The changes outlined in the 2015 revision will impact wearers of high-visibility safety apparel (HSVA) across a wide range of industries including construction, oil and gas, and law enforcement, among others. Download the whitepaper to learn how the changes to ANSI/ISEA 107 affect your safety program.
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Bulwark
Published By: Replicon     Published Date: Mar 12, 2014
Accurate time and attendance management is a vital enterprise function, and timely data is critical to ensuring that payroll is processed quickly, labor regulations are complied with, and a company’s attendance and time-off policies are enforced. Yet, tracking time spent on the job is among employees’ least favorite tasks. If your organization still relies on manual time tracking methods for payroll and time-off, you’re already aware of the inefficiency and inaccuracy this causes. Modern companies are successfully moving these processes off of desktops and onto the cloud. The key is choosing the right solution — one with a high adoption rate, a short transition time, and zero conversion hassles.
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time, attendance, payroll
    
Replicon
Published By: Silkroad     Published Date: Jan 22, 2016
The focus has never been so strongly aimed at hiring quality, engaged, employees with high potential as it is now. This report aims to see how companies currently approach accomplishing that goal. See the results of our national survey. Download your free summary version of Recruiting Best Practices now, thanks to our sponsor, SilkRoad!
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Silkroad
Published By: Adobe     Published Date: May 16, 2017
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets. Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time
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Adobe
Published By: Offermatica     Published Date: Jan 03, 2007
B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
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conversion analysis, content personalization, lead generation
    
Offermatica
Published By: BrightWave Marketing     Published Date: Mar 13, 2008
In August 2007, EmailStatCenter.com launched its First Annual State of Email Metrics survey. Approximately 55% of respondents were from client side and 45% from agencies or ESPs. Download this study to find out what the email professionals want and need in the coming years.
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brightwave, email, ctr, click through, click-thru, conversion, email marketing
    
BrightWave Marketing
Published By: [x+1]     Published Date: Jan 24, 2007
Marketers tend to be a bit long in the tooth regarding their data prowess, and often fail to acknowledge the rift between creative development and the analytics process. Find out how to increase online conversion by bridging the gap in this white paper.
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conversion testing, website analytics, analytics, user-centered design, conversion analysis, creative development
    
[x+1]
Published By: [x+1]     Published Date: Jan 24, 2007
Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
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behavioral marketing, user-centered design, content personalization, conversion testing, targeting, audience targeting, behavioral targeting
    
[x+1]
Published By: ForeSee Results     Published Date: Feb 05, 2007
To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer's overall sales through a calculation based on the ACSI methodology.
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website analytics, conversion analysis, brick-and-mortar, multi-channel, foresee, foresee results
    
ForeSee Results
Published By: ForeSee Results     Published Date: Feb 05, 2007
Retail sites that offer customer product reviews currently have a competitive advantage, while sites that don't are missing an opportunity to drive satisfaction and loyalty. Find out about the benefits of customer product reviews, and how they impact purchase decisions and loyalty.
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website development, persuasive architecture, e-commerce software, foresee, foresee results
    
ForeSee Results
Published By: ForeSee Results     Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
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foresee, foresee results, online marketing, comparative, conversion, conversions, customer satisfaction, referrals, word-of-mouth, word of mouth, customer value
    
ForeSee Results
Published By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
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website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales, advertising, marketing campaign, ad tracking, generate leads, sales leads, online sales, sales tool, small business, ecommerce, search engine ranking, seo, keywords
    
VisiStat
Published By: VisiStat     Published Date: Mar 22, 2007
Old Log File analytics data was good – today's hosted on-demand Web analytics reporting is much better. What once was only understandable by IT personnel now has a place on the desktops of sales, marketing and business professionals. Read about the differences, and improvements, in analytics.
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web analytics, hosted analytics, hosted solution, snippet, page snippets, snippet technology, code snippets, code tag, web logs, log files, server logs, server log files, log-file analysis, web metrics, on demand reporting, real time data, real-time reporting, data collection, statistics analysis, business metrics
    
VisiStat
Published By: Engine Ready     Published Date: Jun 03, 2008
As an online marketer, what keeps you up at night? For a lot of us, it's the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value. Learn which traffic source provides the highest converting and largest spending customers.
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engine ready, engineready, ppc, pay per click, pay-per-click, seo, search engine, search engine optimization
    
Engine Ready
Published By: Engine Ready     Published Date: Jun 03, 2008
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
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search engine marketing, sem, keyword, keywords, keyword selection, engine ready, engineready
    
Engine Ready
Published By: Omniture     Published Date: Jun 27, 2007
Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
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lead generation, conversion, conversions, b2b, b-to-b, business to business, web marketing, conversion testing, dashboard, dashboards, sitecatalyst, site catalyst, omniture, website analytics, web analytics
    
Omniture
Published By: Omniture     Published Date: Jun 27, 2007
In general, most organizations spend more time and money promoting their websites through acquisition channels such as search or affiliate marketing than they do optimizing existing conversion rates. Download this paper now to discover 7 steps to increase conversion engagement.
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conversion, conversion analysis, lead generation, website analytics, web analytics, lead generation, lead optimization, omniture, website testing
    
Omniture
Published By: Omniture     Published Date: Oct 10, 2007
Wish you could target your online customers on a 1-to-1 basis? Now you can. Learn how on-site behavioral targeting from Omniture Touch Clarity can help you to achieve 40-200% automated uplift in revenue, conversion rates or profitability. It pays be more relevant.
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behavior, behavioral, behavioral marketing, behavioral targeting, target, targeting, omniture
    
Omniture
Published By: SitePal     Published Date: Jul 02, 2007
Discover the benefits and potential pitfalls of using speaking avatars (virtual animated characters) for your small business websites. Learn the best practices to use to increase conversions with a talking character!
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conversion analysis, landing page, landing pages, content personalization, ecommerce, e-commerce, e-business, live support, help desk, online assistance, avatar, online help, web site, sitepal
    
SitePal
Published By: IBM     Published Date: Aug 21, 2008
For a growing business, it’s increasingly difficult to integrate technological solutions and services to improve service management. So various frameworks have been created to help today’s IT professionals optimize their use of technology in managing IT processes. The third version of the Information Technology Infrastructure Library (ITIL) provides the latest set of process best practices for any service management improvement effort.
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ibm, ibm mi, ibm grm, itil, service management, it management
    
IBM
Published By: Quocirca     Published Date: Feb 05, 2007
This paper looks at how to get the best out of mobile productivity and how to avoid the six most common mobility pitfalls during the planning and execution of mobile implementations.
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productivity, wireless, mobile workers, wireless application software, wireless communications, wireless hardware, wireless security, return on investment, roi, quocirca, mobile
    
Quocirca
Published By: Campaigner     Published Date: Jan 08, 2007
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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email marketing, opting in, opt in, opt-in, email lists, list rentals, ebusiness, return on investment, conversion rate, conversion, got corp, got corporation
    
Campaigner
Published By: Indigo Rose Corporation     Published Date: Feb 14, 2007
This document outlines the new features in AutoPlay Media Studio 6.0 over previous versions of the product. Built on a solid base of proven predecessors, AutoPlay Media Studio 6.0 is more powerful and flexible than ever!
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enterprise applications, sales & marketing software, cd maker, multimedia studio, multimedia software, indigo rose
    
Indigo Rose Corporation
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