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Published By: BrightWave Marketing     Published Date: Mar 13, 2008
In August 2007, EmailStatCenter.com launched its First Annual State of Email Metrics survey. Approximately 55% of respondents were from client side and 45% from agencies or ESPs. Download this study to find out what the email professionals want and need in the coming years.
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brightwave, email, ctr, click through, click-thru, conversion, email marketing
    
BrightWave Marketing
Published By: [x+1]     Published Date: Jan 24, 2007
Marketers tend to be a bit long in the tooth regarding their data prowess, and often fail to acknowledge the rift between creative development and the analytics process. Find out how to increase online conversion by bridging the gap in this white paper.
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conversion testing, website analytics, analytics, user-centered design, conversion analysis, creative development
    
[x+1]
Published By: [x+1]     Published Date: Jan 24, 2007
Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
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behavioral marketing, user-centered design, content personalization, conversion testing, targeting, audience targeting, behavioral targeting
    
[x+1]
Published By: ForeSee Results     Published Date: Feb 05, 2007
To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer's overall sales through a calculation based on the ACSI methodology.
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website analytics, conversion analysis, brick-and-mortar, multi-channel, foresee, foresee results
    
ForeSee Results
Published By: ForeSee Results     Published Date: Feb 05, 2007
Retail sites that offer customer product reviews currently have a competitive advantage, while sites that don't are missing an opportunity to drive satisfaction and loyalty. Find out about the benefits of customer product reviews, and how they impact purchase decisions and loyalty.
Tags : 
website development, persuasive architecture, e-commerce software, foresee, foresee results
    
ForeSee Results
Published By: ForeSee Results     Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
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foresee, foresee results, online marketing, comparative, conversion, conversions, customer satisfaction, referrals
    
ForeSee Results
Published By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
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website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales
    
VisiStat
Published By: VisiStat     Published Date: Mar 22, 2007
Old Log File analytics data was good – today's hosted on-demand Web analytics reporting is much better. What once was only understandable by IT personnel now has a place on the desktops of sales, marketing and business professionals. Read about the differences, and improvements, in analytics.
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web analytics, hosted analytics, hosted solution, snippet, page snippets, snippet technology, code snippets, code tag
    
VisiStat
Published By: Engine Ready     Published Date: Jun 03, 2008
As an online marketer, what keeps you up at night? For a lot of us, it's the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value. Learn which traffic source provides the highest converting and largest spending customers.
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engine ready, engineready, ppc, pay per click, pay-per-click, seo, search engine, search engine optimization
    
Engine Ready
Published By: Engine Ready     Published Date: Jun 03, 2008
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
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search engine marketing, sem, keyword, keywords, keyword selection, engine ready, engineready
    
Engine Ready
Published By: Omniture     Published Date: Jun 27, 2007
Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
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lead generation, conversion, conversions, b2b, b-to-b, business to business, web marketing, conversion testing
    
Omniture
Published By: Omniture     Published Date: Jun 27, 2007
In general, most organizations spend more time and money promoting their websites through acquisition channels such as search or affiliate marketing than they do optimizing existing conversion rates. Download this paper now to discover 7 steps to increase conversion engagement.
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conversion, conversion analysis, lead generation, website analytics, web analytics, lead generation, lead optimization, omniture
    
Omniture
Published By: Omniture     Published Date: Oct 10, 2007
Wish you could target your online customers on a 1-to-1 basis? Now you can. Learn how on-site behavioral targeting from Omniture Touch Clarity can help you to achieve 40-200% automated uplift in revenue, conversion rates or profitability. It pays be more relevant.
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behavior, behavioral, behavioral marketing, behavioral targeting, target, targeting, omniture
    
Omniture
Published By: SitePal     Published Date: Jul 02, 2007
Discover the benefits and potential pitfalls of using speaking avatars (virtual animated characters) for your small business websites. Learn the best practices to use to increase conversions with a talking character!
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conversion analysis, landing page, landing pages, content personalization, ecommerce, e-commerce, e-business, live support
    
SitePal
Published By: IBM     Published Date: Aug 21, 2008
For a growing business, it’s increasingly difficult to integrate technological solutions and services to improve service management. So various frameworks have been created to help today’s IT professionals optimize their use of technology in managing IT processes. The third version of the Information Technology Infrastructure Library (ITIL) provides the latest set of process best practices for any service management improvement effort.
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ibm, ibm mi, ibm grm, itil, service management, it management
    
IBM
Published By: Quocirca     Published Date: Feb 05, 2007
This paper looks at how to get the best out of mobile productivity and how to avoid the six most common mobility pitfalls during the planning and execution of mobile implementations.
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productivity, wireless, mobile workers, wireless application software, wireless communications, wireless hardware, wireless security, return on investment
    
Quocirca
Published By: Campaigner     Published Date: Jan 08, 2007
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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email marketing, opting in, opt in, opt-in, email lists, list rentals, ebusiness, return on investment
    
Campaigner
Published By: Indigo Rose Corporation     Published Date: Feb 14, 2007
This document outlines the new features in AutoPlay Media Studio 6.0 over previous versions of the product. Built on a solid base of proven predecessors, AutoPlay Media Studio 6.0 is more powerful and flexible than ever!
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enterprise applications, sales & marketing software, cd maker, multimedia studio, multimedia software, indigo rose
    
Indigo Rose Corporation
Published By: Indigo Rose Corporation     Published Date: Feb 14, 2007
Setup Factory 7.0 has everything you need to build rock-solid software installers that work on every version of Windows from 95 through Vista. Simply drag and drop your files onto the project window, choose a look and feel using the new visual theme system and click on the publish button. It's that easy!
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software development, indigo rose
    
Indigo Rose Corporation
Published By: ForeSee Results     Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
Tags : 
foresee, foresee results, online marketing, comparative, conversion, conversions, customer satisfaction, referrals
    
ForeSee Results
Published By: GFI     Published Date: Jun 12, 2007
GFI MailSecurity can be deployed as an SMTP gateway or as a VS API version for Exchange 2000/2003. This technical white paper describes each operating mode and helps you decide which to deploy and whether you should deploy both.
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gfi, mailsecurity, email security, anti virus, virus, network security, deployment, implementation
    
GFI
Published By: GFI     Published Date: Jun 14, 2007
This technical white paper describes the different ways in which GFI FAXmaker for Exchange/SMTP 12 can be deployed, depending on your mail server type/version and network infrastructure.
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ip fax, ip faxing, infrastructure, network infrastructure, faxmaker, gfi, microsoft exchange, exchange server
    
GFI
Published By: XaSystems     Published Date: Aug 16, 2007
This list of Frequently Asked Questions provides answers to important questions affecting ITIL professionals, including the significant differences between version 2 and 3, the impact on investments in publications and training, and how other standards align with version 3.
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itil, faq, faqs, frequently asked questions, it infrastructure library, xa systems, xasystems, best practices
    
XaSystems
Published By: XaSystems     Published Date: Aug 16, 2007
This quick reference guide provides an easy to use snap shot of key ITIL version 3 practices and concepts.  In addition, it provides a visual map between ITIL Version Service Delivery and Support books to the new ITIL Version 3.
Tags : 
itil, it infrastructure library, xa systems, xasystems, best practices, infrastructure, itil v3, itil v2
    
XaSystems
Published By: Websense     Published Date: Feb 26, 2013
Miercom conducted an independent third-party validation of the Websense TRITON Web Security Gateway Anywhere (WSGA) version 7.7.3, with comparisons to several major competitive products evaluated in this review.
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security, appliance, detection, blocking, malware, threats, sandboxing, forensic reporting
    
Websense
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