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Published By: Adobe     Published Date: Aug 14, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014. Get the report now to learn and discover: - New mobile usage trends - The power of continual site improvement - Why time spent on websites is higher than ever
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online marketing, marketing practices, mobile usage trends
    
Adobe
Published By: Adobe     Published Date: Jul 08, 2015
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: -Recognize the nine most significant A/B testing pitfalls -Discover the five steps to gain better testing results -Gain a deeper understanding of test results
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test, target, business objectives, segmentation, pitfalls
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: Recognize the nine most significant A/B testing pitfalls Discover the five steps to gain better testing results Gain a deeper understanding of test results
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adobe, ab testing, marketing, marketer, targeted marketing, emerging marketing, marketing research, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
Like the renowned Sydney Opera House, your brand has the potential to become an icon. Read our guide, Vision from the Harbor, to find out how. You’ll discover strategies for standing together with customers. So your business can stand out from the crowd. Read our guide now to learn how you can: • Create unforgettable experiences across the entire customer journey • Test those experiences and improve them to lift conversion • Overcome organizational barriers to create a true culture of optimization
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data, marketing, customer journey, customer experience, strategy
    
Adobe
Published By: IBM     Published Date: Apr 06, 2015
Voice of the customer (VOC) is a market research technique defined as the process of capturing a customer's expectations, preferences and aversions. Ideally, Voice of the Customer analysis produces a detailed set of customer wants and needs that is prioritized by company objectives or strategic goals. What has changed significantly is the volume and number of data sources and channels, inclusive of mobile device, kiosk, POS and tablet that are able to feed into the analysis of contextual VOC information via enabling VOC software, services and technologies.
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market research, new technique, market analysis, customer preferences
    
IBM
Published By: SevOne     Published Date: Jul 07, 2015
Organizations that do not upgrade their ERP may miss out on a new technology that could significantly improve their business. This is why 58% of Best-In-Class midmarkey organizations are implemented on the latest version of their ERP software.
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erp, enterprise, upgrade
    
SevOne
Published By: VMware AirWatch     Published Date: Dec 10, 2015
Windows 10 fu¨r die Mobile First, Cloud First A¨ra neudefiniert Die neueste, revolutionäre Version von Microsoft hat ein einziges Betriebssystem fu¨r Mobilgeräte und traditionelle PCs geschaffen. Eine Plattform | Einheitliche Apps | Intuitive Erfahrung | Integrierte Sicherheit Neu definiert - fu¨r eine ära, in der Mobilitat und Cloud an erster Stelle steht
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windows 10, vmware, cloud, cloud first, webinar, mobile first
    
VMware AirWatch
Published By: VMware AirWatch     Published Date: Nov 13, 2015
Windows 10: L'ultima rivoluzionaria versione rilasciata da Microsoft offre un singolo sistema operativo per dispositivi mobili e PC `tradizionali. Piattaforma unica | Applicazioni unificate | Esperienza intuitiva | Sicurezza integrata Ridefinita per l'era Mobile First, Cloud First.
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windows 10, vmware, cloud, cloud first, webinar, mobile first
    
VMware AirWatch
Published By: VMware AirWatch     Published Date: Dec 10, 2015
Windows 10: L'ultima rivoluzionaria versione rilasciata da Microsoft offre un singolo sistema operativo per dispositivi mobili e PC `tradizionali. Piattaforma unica | Applicazioni unificate | Esperienza intuitiva | Sicurezza integrata Ridefinita per l'era Mobile First, Cloud First.
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windows 10, mobile, cloud first, webinar
    
VMware AirWatch
Published By: Sitecore     Published Date: Sep 10, 2015
Web CMS is only one type of technology that you need to deliver this excellent customer experience. This white paper explains how to: - Produce greater ROI - Increase conversions - Produce higher revenues - Give greater lifetime customer value
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digital, cms, customer service, conversions, sitecore, email marketing, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care
    
Sitecore
Published By: Maxaudience     Published Date: Oct 12, 2015
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). The majority of the information is acceptable, but there’s a lot of dated information still being promoted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility and the number of visitors coming to your site, and most importantly, improve conversion rates.
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seo, domain names, keyword density targets, exact anchor text, site visibility, number of visitors, conversion rates
    
Maxaudience
Published By: Oracle     Published Date: Oct 29, 2015
For the past two years, Oracle has committed substantial R&D resources to developing a new software-as-a-service (SaaS) version of its popular on-premises commerce product. This Forrester Research brief analyzes the key differentiating capabilities of this new offering and will provide guidance to eBusiness and channel strategy professionals on how to evaluate this solution as part of their commerce technology replatforming initiatives.
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Oracle
Published By: CA Technologies     Published Date: Jun 01, 2018
Thanks to numerous, headline-making incidents in recent years, cybercrime has risen toward the top of the concern list for many organizations—and the customers with whom they do business. You’ve heard many of the stories. Major health insurers, such as Anthem, Premera BlueCross and CareFirst had personal information for millions of their customers stolen. Sony Pictures experienced a breach that not only embarrassed employees and adversely impacted the release of the high-profile film, “The Interview,” but also damaged systems and applications—making it extremely difficult for the company to conduct business. The list goes on. Some you maybe haven’t heard, like the one about CodeSpaces, a provider of version management services to developers. When attackers were able to gain access to its cloud-based management consoles, they deleted the company’s entire infrastructure and backups—ultimately forcing CodeSpaces out of business. The bad news for organizations like yours is, thanks to the
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CA Technologies
Published By: Evariant     Published Date: Jul 02, 2018
When call center agents don’t have access to an EMR, consumer demographic, sociological and other data, nor an understanding of marketing campaigns, agents are inefficient, reactive and unable to personalize interactions with patients and consumers. The disjointed call center experience harms the health system’s ability to find, guide, and keep patients for life. The call center is often the first touch for many prospective healthcare customers, and Scripps Health recognized these challenges. They made the pivot from call center as cost center to strategic lynch pin in their patient experience strategy. Call center agents are now delivering a world-class patient experience as they provide physician referrals, take class registrations, and serve as a clearing house for general information . An added bonus of the shift is they can now integrate outbound calling into campaign efforts, and measure the full impact of marketing efforts and strengthen marketing’s ROI. Get your free copy of
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call center, conversions, health, proactive
    
Evariant
Published By: IBM     Published Date: Apr 20, 2017
Do Android’s dessert-named updates improve device and data security enough to work for the enterprise? Android has long ruled the consumer market. Now, the latest security advancements from Google and device manufacturers, and support for Android by leading EMM solution providers, are expanding its presence in the enterprise. To help ensure security and compliance with industry standards and government regulations, enterprises need a way to protect and manage the wide range of available devices, versions, and idiosyncrasies of the world’s most popular mobile operating system.
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access management, security information, event management, database security, application development, risk management, endpoint management, next generation intrusion protection
    
IBM
Published By: VMware     Published Date: Feb 24, 2017
Mobile device management (MDM) tools allow companies to connect their employees securely to basic corporate network resources. Enterprise mobility management (EMM) goes a step further by enabling secure mobile versions of business-critical applications and data loss prevention to protect corporate information. But in today's workplace, employees and businesses deal with a vast variety of devices with different operating systems and form factors, from PCs and laptops, to tablets and smartphones, and now, increasingly wearables and Internet of Things (IoT) endpoints. The solution is unified endpoint management (UEM), which enables organizations to take a consistent approach to manage and secure every endpoint, any app and content, and across deployment use cases from a single holistic platform. Read this whitepaper to uncover VMware AirWatch®'s leading UEM approach that is benefiting organizations tremendously.
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VMware
Published By: Datastax     Published Date: Aug 15, 2018
Built on a production-certified version of Apache Spark™ and with integrated search and graph capabilities, DSE Analytics provides highly available, production-ready analytics that enables enterprises to securely build instantly responsive, contextual, always-on applications and generate ad-hoc reports. Read this white paper to learn about the specific features and capabilities of DSE Analytics, and why DSE Analytics is designed for the Right-Now Enterprise.
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Datastax
Published By: Datastax     Published Date: Aug 15, 2018
Today’s companies require serious POWER at the data layer if they’re going to thrive in the Right-Now Economy. That’s why DataStax upped the ante with the latest version of its flagship product: DataStax Enterprise (DSE) 6. DSE 6 offers double the performance of DataStax Enterprise 5.1 and has now been independently verified as being at least twice as fast as open source Apache Cassandra. Read this white paper to learn all about DSE 6 performance improvements.
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Datastax
Published By: Adobe     Published Date: Nov 09, 2017
To make a great first impression, take a good look at your digital enrollment process. Because it’s more than forms. It’s the start of your customer journey. A streamlined onboarding process saves customers time and hassle. It also increases conversions, improves experiences, and reduces costs. In this report, we discuss best practices for updating your digital enrollment, including: How leaders in finance do it right Increasing engagement with mobile-optimized forms and signatures Ensuring enrollment is compliant and builds trust
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Adobe
Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
SE Labs tested CylancePROTECT® in an offline environment against major threats that subsequently appeared in the wild. The test explores the product’s ability to prevent new threats from attacking endpoint systems successfully. CylancePROTECT contains technology designed to identify and block malware using what it claims to be an “artificial intelligence” (AI) model. This model can be updated over time. However, in this test we used the model created in May 2015 and did not permit further updates so that the software was unable to receive new models or edit the existing one. The test exposed systems protected by this older version of CylancePROTECT to very impactful threats discovered and reported widely after May 2015. In this way, the test shows to what extent the product was able to predict how future threats would appear. This “Predictive Advantage” (PA), the advantage that users of the product have against future adversaries, is presented in this report.
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malware, predictive, test, response
    
BlackBerry Cylance
Published By: Moxie     Published Date: Oct 18, 2018
Achieve your campaign performance goals by successfully mapping campaigns to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, engage your customers throughout their online journey. By mapping campaigns to customer engagements, digital channels are used to help guide customers to conversion through a campaign centered approach.
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customer engagement, engagement, planner, digital, templates, campaigns, marketing, digital, digital marketing, conversion, ecommerce
    
Moxie
Published By: Moxie     Published Date: Oct 19, 2018
By mapping campaigns to customer engagements, digital channels are used to help guide customers to conversion through a campaign centered approach.
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customer engagement, engagement, planner, digital, templates, campaigns, marketing, digital, digital marketing, conversion, ecommerce
    
Moxie
Published By: TE Connectivity     Published Date: Jan 09, 2018
The concept of an automated home is not a new one: the idea has been floated since the 1930s at World’s Fair venues, and in popular culture as TV shows and movies imagine home life of the future – solidifying the public’s view of the benefits of home automation. In the 1980s, modern versions of the automated home began to turn up in the marketplace. The concept of the “connected house” was first introduced by the American Association of Homebuilders, and formed the basis of what we now consider to be “home automation.” The connected house presented a new way to wire, connect, and control all of the devices in the modern home. However, it proved to be too expensive, cumbersome, and difficult to construct, and became limited to the luxury homebuilder market.
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TE Connectivity
Published By: BigCommerce     Published Date: Feb 12, 2018
You can power your online store with more enterprise-level features out of the box than Shopify Plus at a fraction of the cost of Magento. Find out how BigCommerce can save you from the instability, downtime and never-ending costs in our Ecommerce Comparison Chart. “Magento was so difficult to work with and nothing operated smoothly. There was bug on top of bug, and glitch on top of glitch. And then, we were told that just to do a version update was going to run up to $10,000, give or take. That was the point we could no longer keep doing that.” - Jessica McQueen, Founder of Henna Caravan
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bigcommerce, magento, ecommerce, shopify, shopping cart, website, dropshipping, amazon, ebay, google shopping, demandware, wesbite design, ecommerce website, best ecommerce, omnichannel, b2b ecommerce, erp, payment gateway, saas, sell online
    
BigCommerce
Published By: Abacus Labs     Published Date: Jun 14, 2018
As more pressure is placed on the finance team to provide meaningful insights more frequently, it is becoming increasingly necessary to speed up business processes, as well as have immediate access to the most up-to-date information. The traditional expense reporting process is a drain from both perspectives. Using software to manage employee expenses can provide a more efficient means of managing the process, however most solutions are simply a digital version of the traditional paper process. This can limit the amount of time savings you can gain. This paper will demonstrate the time savings you can accomplish by implementing a real time expense reporting solution versus one that relies on employee generated expense reports.
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Abacus Labs
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