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Published By: Brightcove     Published Date: Sep 17, 2014
Increase conversions by making video a seamless part of your content marketing.
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marketing automation, content marketing, marketing automation tools, video engagement metrics, emerging marketing
    
Brightcove
Published By: BrightWave Marketing     Published Date: Mar 13, 2008
In August 2007, EmailStatCenter.com launched its First Annual State of Email Metrics survey. Approximately 55% of respondents were from client side and 45% from agencies or ESPs. Download this study to find out what the email professionals want and need in the coming years.
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brightwave, email, ctr, click through, click-thru, conversion, email marketing
    
BrightWave Marketing
Published By: Bronto     Published Date: Jan 03, 2013
Shar Music targeted personalized offers based on past order history, preferred product category and towards top customers. Using this targeted communication, response and conversion rates increased.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto
Published By: Bronto     Published Date: Sep 09, 2013
All online retailers experience shopping cart abandonment. In fact, with rates averaging between 60-70%, marketers know that the majority of shoppers who start the checkout process will leave before completing it. Those departing shoppers represent a significant amount of revenue. To recapture as much of that revenue as possible, you need to be aware of reasons for abandonment and the top strategies for bringing those shoppers back.
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shopping cart abandonment, ecommerce strategies, e-commerce, retail
    
Bronto
Published By: Bronto     Published Date: May 18, 2017
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you – set them up now to start recovering that lost revenue with relevant personalized marketing. From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
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bronto, checkout optimization, sales management, security optimization, customer service, loyalty programs, promotions
    
Bronto
Published By: Bronto     Published Date: Jul 25, 2017
Average eCommerce conversion rates range from 2 to 5%. Yet, many retailers are reluctant to automate browse recovery emails because they have these questions: How will consumers respond to emails generated from an online shopping session? Will they view the emails as intrusive? Will that increase my unsubscribe rates? Will automated browse recovery emails really get shoppers to come back and buy from my website? If you haven't started using a browse recovery strategy, or if you have but haven't seen the same ROI, you're in the right place. Here is the four-step game plan we developed based on our customers who have been the most successful in applying a browse recovery strategy.
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browse recovery, recovery emails, online shopping, ecommerce, browse recovery strategy
    
Bronto
Published By: BubblewrApp     Published Date: Jan 20, 2015
"Agile companies push new application versions to production every few weeks, sometimes even faster. With super-fast Beta cycles being the norm, getting various user groups, such as remote QA teams, access to staging environments can slow down your delivery timelines. What if you could enable secure access for any number of users in 15 minutes? BubblewrApp’s Service Access Service (SAS) is a turnkey, cloud-based service that acts as the first line of defense for your applications. BubblewrApp’s SAS enables its customers to grant easy access to applications deployed ""behind the firewall"" (on premise) or ""inside the Virtual Private Cloud"" (in a public cloud) from any remote location. Customers can begin leveraging SAS within minutes without requiring any changes to pre-existing network and security policies. The result is a vastly superior secure application access model that enables a zero CapEx, low OpEx model for secure application access, both on premise and in the public cloud."
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secure access, security policies, new applications, delivery timeline, cloud-based service, sas, application access model
    
BubblewrApp
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.
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conversion mapping, sales pipeline, prospects, call-to-action architecture, lead generation, sales engagement, conversion points, planning, btob, hosted solutions, on-premise, bulldog solutions, lead gen, nurture, convert, sales leads, bds
    
Bulldog Solutions
Published By: Bulldog Solutions     Published Date: May 20, 2013
This executive overview focuses on one of these drivers--program effectiveness--defined by leading marketers as programs that drive a high level of conversion and prospect engagement throughout the buyer's journey. in this executive overview, we'll take a look at the current buyer landscape, and then at five five best practice areas that need to be optimized in order for your programs to reach their full potential.
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program effectiveness, b2b, b2b buyers, message alignment, buyer insights, audience acquisition, performance monitoring, campaign, campaign effectiveness
    
Bulldog Solutions
Published By: Bulldog Solutions     Published Date: May 20, 2013
The key to a balanced budget is finding the right mix of growth and efficiency. The challenge is that often this budget is spent on activities that are skewed toward the top of the funnel or that are not necessarily aligned to revenue. So how can they possibly balance this budget and prove it is aligned to their assigned revenue contribution? The key is finding the right mix of "muscle" (volume) and "brains" (improved conversion).
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marketing budget, balanced budget, improving revenue, revenue goals, revenue impact, campaign, campaign effectiveness
    
Bulldog Solutions
Published By: Bulwark     Published Date: Aug 25, 2016
In 2015, ANSI/ISEA 107 underwent an extensive overhaul. The new version merges ANSI/ISEA 107-2010 and ANSI/ISEA 207-2011 into a single document that considers all occupations faced with low-visibility hazards, including public safety workers. The changes outlined in the 2015 revision will impact wearers of high-visibility safety apparel (HSVA) across a wide range of industries including construction, oil and gas, and law enforcement, among others. Download the whitepaper to learn how the changes to ANSI/ISEA 107 affect your safety program.
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Bulwark
Published By: Bulwark     Published Date: Jul 23, 2018
In 2015, ANSI/ISEA 107 underwent an extensive overhaul. The new version merges ANSI/ISEA 107-2010 and ANSI/ISEA 207-2011 into a single document that considers all occupations faced with low-visibility hazards, including public safety workers. The changes outlined in the 2015 revision will impact wearers of high-visibility safety apparel (HSVA) across a wide range of industries including construction, oil and gas, and law enforcement, among others. Download the whitepaper to learn how the changes to ANSI/ISEA 107 affect your safety program.
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Bulwark
Published By: Business.com     Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: Business.com     Published Date: Jun 03, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
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black box, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: CA SM     Published Date: Jun 02, 2008
Telecom assets are a special class of IT assets that require an accurate inventory for effective financial management. Enterprises should consider the benefits of establishing a "single version of the truth" that comes from linking management of IT and telecom assets with their other systems and processes. An accurate inventory is critical for effective financial management. Managers need accurate information that supports their business decisions.
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ca sm, ca service management, service management, telecom, business management, asset management, business integration, convergence
    
CA SM
Published By: CA SM     Published Date: Jun 02, 2008
IT Asset Management (ITAM) is a cornerstone of IT Service Management (ITSM) yet is often omitted from existing ITSM implementations or initiatives. Version 3 of the Information Technology Infrastructure Library (ITIL) expands the processes, functions and roles in the service life cycle. However, it still does not provide enough details on key process and functional integration points for ITAM.
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ca service management, service management, asset management, it asset management, itil
    
CA SM
Published By: CA Technologies     Published Date: Aug 26, 2016
Organizations handling transactions involving credit or debit cards are facing increasing pressure to meet regulatory compliance mandates. In particular, they must comply with the Payment Card Industry Data Security Standard (PCI DSS) version 3, which went into effect in January of 2015.
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CA Technologies
Published By: CA Technologies     Published Date: Aug 21, 2017
CA Technologies recently released version 8.5.1 of its flagship United Infrastructure Management (UIM) platform. The company continues its efforts to make it a powerful contender in the highly competitive and crowded hybrid IT management market. The latest enhancements, and those coming soon in the next release, should help strengthen its position as an intelligent and predictive toolset that enables administrators to quickly – and in some cases proactively – react and remediate performance and capacity anomalies.
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CA Technologies
Published By: CA Technologies     Published Date: Aug 22, 2017
The Payment Card Industry Data Security Standard (PCI DSS) was first introduced in 2004 to increase controls over credit card holder data and to reduce the chances of credit card fraud. Validation is required annually and over the years, it has evolved with new revisions periodically. The latest one, version 3.2 came into force in April 2016. Until the end of January 2018, PCI DSS and Payment Application Data Security Standards (PA-DSS) are considered best practice to implement, and starting February 1, 2018, are considered a requirement.
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CA Technologies
Published By: CA Technologies     Published Date: Aug 24, 2017
CA Technologies recently released version 8.5.1 of its flagship United Infrastructure Management (UIM) platform. The company continues its efforts to make it a powerful contender in the highly competitive and crowded hybrid IT management market. The latest enhancements, and those coming soon in the next release, should help strengthen its position as an intelligent and predictive toolset that enables administrators to quickly – and in some cases proactively – react and remediate performance and capacity anomalies.
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CA Technologies
Published By: CA Technologies     Published Date: Jun 01, 2018
Thanks to numerous, headline-making incidents in recent years, cybercrime has risen toward the top of the concern list for many organizations—and the customers with whom they do business. You’ve heard many of the stories. Major health insurers, such as Anthem, Premera BlueCross and CareFirst had personal information for millions of their customers stolen. Sony Pictures experienced a breach that not only embarrassed employees and adversely impacted the release of the high-profile film, “The Interview,” but also damaged systems and applications—making it extremely difficult for the company to conduct business. The list goes on. Some you maybe haven’t heard, like the one about CodeSpaces, a provider of version management services to developers. When attackers were able to gain access to its cloud-based management consoles, they deleted the company’s entire infrastructure and backups—ultimately forcing CodeSpaces out of business. The bad news for organizations like yours is, thanks to the
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CA Technologies
Published By: CA Technologies EMEA     Published Date: Oct 23, 2017
Dans les organisations agiles d’aujourd’hui, les équipes de production se trouvent face à un défi de taille : déployer en production les nouvelles versions immédiatement après les phases de développement et de test. Pour assurer la réussite d’un tel déploiement, il est nécessaire de mettre en œuvre un processus automatique et transparent. ce processus, nous l’avons baptisé Zero Touch Deployment™. cet article examine deux approches du Zero Touch Deployment : une solution basée sur les scripts et une plate-forme d’automatisation de la mise en production. Il indique comment chacune de ces approches peut résoudre les principaux défis technologiques et organisationnels face auxquels se trouvent les organisations agiles lorsqu’elles décident d’implémenter un système de déploiement automatique. cet article commence par retracer le contexte commercial et technologique qui pousse les organisations agiles à se tourner vers des solutions d’automatisation du déploiement.
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zero touch deployment, continuous testing, déploiement automatique, livraison continue, test, assurance qualité, développement, qualité du code, test, ca test data manager
    
CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Oct 23, 2017
Pour pouvoir réellement mettre en œuvre une approche de livraison continue, les organisations doivent entièrement repenser la façon de mener leur processus d’assurance qualité (QA). Cela passe notamment par redéfinir le rôle que les professionnels d’assurance qualité jouent au sein de l’organisation, automatiser le plus possible à chaque niveau et revoir entièrement les structures de test, pour prendre en charge des versions logicielles plus légères et plus rapides.
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continuous testing, déploiement automatique, livraison continue, test, assurance qualité, développement, qualité du code, test, ca test data manager
    
CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
CA Technologies recently released version 8.5.1 of its flagship United Infrastructure Management (UIM) platform. The company continues its efforts to make it a powerful contender in the highly competitive and crowded hybrid IT management market. The latest enhancements, and those coming soon in the next release, should help strengthen its position as an intelligent and predictive toolset that enables administrators to quickly – and in some cases proactively – react and remediate performance and capacity anomalies.
Tags : 
    
CA Technologies EMEA
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