This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.
Published By: Emarsys
Published Date: May 21, 2015
Die Customer Journey der meisten Retailer funktioniert nicht: 98% der Besucher konvertieren nie. Von den wenigen, die doch konvertieren, kommen 70% nie wieder zurück. Das ist weder effizient noch nachhaltig. Die Rückgewinnung von Warenkorbabbrechern ist nur ein Teil des Puzzles. Dieses Whitepaper erklärt Ihnen, wie Ecommerce Marketer Umsatzchancen erkennen, erhalten und umsetzen und zwar mit Hilfe einer Revenue Recovery Strategie, die auf der Analyse des Kundenverhaltens basiert.
Published By: Emarsys
Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
Published By: Engagio
Published Date: Jan 10, 2018
Account-based strategy is the coordination of highly valuable, personalized experiences across all functions that impact the customer to drive engagement and conversion at a targeted set of accounts.
The adoption of account-based strategy has accelerated in the last few years, with a dramatic increase in the number of companies looking to implement this approach. This growth is driving demand to “start now,” particularly in marketing organizations, but account-based cannot be developed by the marketing department alone. The best account-based leaders begin by securing organization-wide commitment to the account-based strategy.
As an online marketer, what keeps you up at night? For a lot of us, it's the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value. Learn which traffic source provides the highest converting and largest spending customers.
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
Published By: Ensighten
Published Date: Jul 17, 2012
Learn how Tag Management Systems optimize deployment, performance and ROI of digital marketing, while accelerating page load. Add, remove and modify all third-party services like web analytics and conversion pixels via a single interface.
Published By: Ensighten
Published Date: Aug 02, 2012
On November 22, 2011, the CA/Browser Forum adopted “Baseline Requirements for the Issuance and Management of Publicly-Trusted Certificates, Version 1.0” (hereafter referred to as the “BR 1.0”) to take effect on July 1, 2012.
This document explains the differences between non-qualified and Fully-Qualified Domain Names (FQDN), the reasons behind the CA/Browser Forum’s change and suggests alternatives for affected subscribers.
To bolster consumer trust in the foundation of ecommerce before it was irreparably damaged, several CAs and browser vendors came together to establish a higher security approach based on common standards: Extended Validation SSL certificates.
EV SSL is universally supported by all desktop browsers and provides an EV trust indication. All mobile browsers support EV SSL and some provide an EV indication.
Extended Validation SSL certificates have the highest impact on consumers, reassuring them that the site they are visiting is legitimate through visual cues in un-modifiable parts of the browser interface “chrome.”
For example, the latest versions of Microsoft Internet Explorer, Google Chrome, Mozilla Firefox, Opera and Apple Safari display the corporate name with a green background for sites protected by an Extended Validation SSL certificate.
Learn how ERP software addresses the real-world challenges companies face as they look to grow in today’s global economy.
Take the virtual tour and see how your business can:
• Reach new markets, expand product lines and grow your business with deep Industry and country specific functionality
• Drive improved customer experience and accelerate the digital transformation of your business
• Expand collaboration within your company and throughout your supply chain with social and commerce solutions
• Respond quickly to changing demands with configurable real-time mobile capabilities
Please view the virtual tour below for more information about Epicor ERP version 10. The tour will acquaint you with Epicor ERP and offer insight on how Epicor inspires growth for leading business around the globe.
Published By: Ericsson
Published Date: Feb 06, 2009
Using digital control in power supplies is considerably more flexible than analog control in its ability to adapt to changes and digital control inside the power supply results in advantages to the system application such as improved efficiency, fewer external components and reduced overall cost.
Published By: Evariant
Published Date: Jul 02, 2018
When call center agents don’t have access to an EMR, consumer demographic, sociological and other data, nor an understanding of marketing campaigns, agents are inefficient, reactive and unable to personalize interactions with patients and consumers. The disjointed call center experience harms the health system’s ability to find, guide, and keep patients for life.
The call center is often the first touch for many prospective healthcare customers, and Scripps Health recognized these challenges. They made the pivot from call center as cost center to strategic lynch pin in their patient experience strategy. Call center agents are now delivering a world-class patient experience as they provide physician referrals, take class registrations, and serve as a clearing house for general information . An added bonus of the shift is they can now integrate outbound calling into campaign efforts, and measure the full impact of marketing efforts and strengthen marketing’s ROI.
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There are so many ways to utilize real-time personalization, but what does it look like? In this eBook, we will show you 25 ways to do real-time so that you can take a first time visitor from initial introduction to conversion and advocacy.
In this video, learn how Real-time web personalization can track and respond to user behavior in real-time, throughout the entire customer life cycle, to increase conversion rates and drive customer success.
Start Turning More Visitors into Customers
There’s no way around it – the future of Digital Marketing is Personalization.
By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%.
This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for:
• Bounce Prevention
• Relationship Building
• Visitor Conversion
• Creating Advocates
Are you responding in real time to your prospects and customers while they are engaged on your website or in your online application?
The future of B2B Marketing is Personalization. With it, you can get to know what your visitors and users are doing and then deliver targeted and personalized content that will allow you to boost conversion rates and improve customer communication and retention.
This FREE eBook will show you how Millard Brown Digital's SaaS application, Compete PRO got a 26% lift in retention with Real-Time Web Personalization.
Our free eBook, The Ultimate Web Personalization Planning Guide, includes everything you need to know to get started with real-time web personalization or to advance your current program. Start improving visitor engagement, conversion rates and revenue generation on your site today!