Thinking of adding video to your site? Read this guide to learn why it is important to use online video to increase conversions on your site and practical suggestions on the best ways to accomplish your goal.
Published By: Janrain
Published Date: Feb 28, 2011
Proven social media strategies to make your business website more relevant, amplify the quantity and quality of word-of-mouth marketing, build trust and loyalty, enhance stickiness and multiply conversions.
Your customers interact with you on social networks, but how effectively are you using social media to connect with them on your website? This white paper explores best practices to build on-site engagement by integrating social tools.
This paper covers establishing best practices in implementing user registration, and strategies for collecting more and better user data without sacrificing conversion rates. Topics include social login, progressive profiling, CAPTCHA, SSL, and more.
A common objective for a website is to convert an anonymous visitor to an engaged and active registered user. Download this paper for best practices in implementing online user registration and collecting data without sacrificing conversion rates.
The constant growth of cloud, IoT, virtualization, mobility, and digital transformation has brought tectonic changes to the world of networking. Long viewed as a bastion of single-purpose, inflexible, and closed solutions, networks have started to transform in line with the demands for flexibility, scalability, ease of management, interoperability, and application support. Networking departments need to achieve all of the tasks above while keeping costs under control. Additionally, security requirements for the new network are not letting up — quite the opposite, as the virtualized network (and general IT) environment requires rethinking, virtualization, and evolution of security architectures.
Published By: Kenshoo
Published Date: Aug 06, 2012
TicketsNow, a leading online resale marketplace for sports, concert, and theater tickets, has created a strong paid search program to drive visitors and conversions to its site, TicketsNow.com. In 2010, TicketsNow began using Kenshoo Enterprise to manage its robust paid search campaigns. Using Kenshoo's algorithmic rules and model-based bid policies, TicketsNow has been able to effectively optimize millions of keywords and double overall contribution from its search engine marketing. To build on its success with the Kenshoo Universal Platform, TicketsNow sought to expand its efforts into social marketing with Facebook ads.
Published By: LANDesk
Published Date: Apr 06, 2009
Implementing the ITIL set of guidelines to aid the implementation of a lifecycle framework for IT Service Management is now a major priority for a growing number of organizations, but remains a task where external help is often of critical importance.
Sure, ROI calculators help distill anecdotal evidence and analyze cost savings associated with travel, but it usually goes something like this: total hours spent traveling + cost of hotel, rental car, and food divided by the number of meeting hours. Well, at least that’s one version.
No matter the final number, the ROI total savings on cost of travel is only part of the story. Calculating the true ROI of video conferencing combines facts with real-life tangibles to help you understand and quantify your investment.
WebRTC, web real-time communications, is one of the hottest topics in the video communications industry, and for good reason. In a nutshell, WebRTC enables a user to connect over video without having to download a software client or plugin, and no username or password is required. Basically, all you need is a webcam, an Internet connection and the right browser (for example, the latest versions of Mozilla® or Chrome™), and you can connect over video with colleagues, partners, vendors and customers.
Learn how to turn content assets into online consumer engagement andhigher web conversion rates. In this report, you'll find:
An overview of content marketing strategies and solutions
Keys to content development success
Must-haves for content
Learn how decreasing the time it takes to interact with your website increases engagement, response, and conversion.
In this report, learn:
*Why slow page-loading sabotages your marketing
*Proven ways to improve performance
*How to boost speed across mobile devices
Learn how to use mobile to generate the highest consumer engagement and conversion rates by customizing the mobile experience, scaling for delivery across mobile devices, and connecting the online and offline worlds.
Published By: LiveHive
Published Date: May 26, 2016
Using a multi-touchpoint strategy with automated email and call scheduling, sales organizations can quickly reach more prospects to maximize outreach efforts and improve connection rates. Download LiveHive's latest eBook to learn the five essential elements needed to implement and manage an effective multi-touchpoint sales strategy.
Published By: Location3
Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
Published By: Location3
Published Date: Feb 07, 2019
Each Location3 partner receives this customized approach as we
work through the Local Search Roadmap, resulting in hyper-local
optimizations targeting local consumers and queries.
These efforts combine to increase online customer conversions
and on-offline customer visits to your business.
Published By: Location3
Published Date: May 29, 2019
Facing increased competition in the
marketplace from coworking space giants
like WeWork, as well as additional
independent coworking spaces, Intelligent
Office was seeking to develop a more
robust content strategy that focused on
highlighting the different services offered at
their workspaces and the benefits of each.