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Published By: Riverbed Technology, Inc.     Published Date: Apr 22, 2014
Riverbed SteelFusion, as the first converged infrastructure solution purpose-built for the branch, promises to transform branch IT through the stateless “projection” of data, applications, and VMs actually stored in the datacenter. In this Taneja Group Technology Validation we found that SteelFusion truly can transform branch IT by reducing complexity, injecting powerful capabilities and making the branch resilient, protected, and recoverable.
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riverbed, branch office recovery, branch office, data loss, risk aversion, backup recovery, virtual servers, branch operations
    
Riverbed Technology, Inc.
Published By: IBM     Published Date: Apr 22, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing
    
IBM
Published By: Urban Airship     Published Date: Apr 17, 2014
In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context.
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urban airship, mobile engagement, mobile marketing, push notification, mobile, mobile app, conversion rate, direct marketing strategy
    
Urban Airship
Published By: Evergage, Inc.     Published Date: Apr 17, 2014
Evergage increases conversions by helping your website respond in real-time with personalized messages to people based on where they clicked and who they are – all without coding.
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evergage, marketing technology, real time, real time personalization, click through, digital marketing, convserion rates, online advertising
    
Evergage, Inc.
Published By: Evergage, Inc.     Published Date: Apr 17, 2014
There are so many ways to utilize real-time personalization, but what does it look like? In this eBook, we will show you 25 ways to do real-time so that you can take a first time visitor from initial introduction to conversion and advocacy.
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evergage, marketing technology, real time, real time personalization, click through, digital marketing, convserion rates, online advertising
    
Evergage, Inc.
Published By: Evergage, Inc.     Published Date: Apr 17, 2014
In this video, learn how Real-time web personalization can track and respond to user behavior in real-time, throughout the entire customer life cycle, to increase conversion rates and drive customer success.
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evergage, marketing, marketing technology, online marketing, customer behavior, customer insights, intent, real time
    
Evergage, Inc.
Published By: Citrix     Published Date: Apr 16, 2014
Read how Citrix NetScaler 10, the latest version of one of the industry’s most respected ADCs, is the first such appliance to support active-active clustering.
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adc, citrix, netscaler, clustering, ssl, load balancing, data center, racks
    
Citrix
Published By: Quantcast     Published Date: Apr 07, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
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display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding
    
Quantcast
Published By: Globalscape     Published Date: Mar 21, 2014
This paper outlines the essential requirements for file sharing across a wide-area network (WAN), and briefly discusses the limitations of appliance-based WAN optimization when applied specifically to document collaboration. The paper uses a solution analysis to compare common business needs to required features, and explains how appliance-based optimization falls short of these needs. The paper then describes how Globalscape's software-only solution. (WAFS) provides file replication and collaboration across globally dispersed networks, securely and reliably, with the performance of local file sharing.
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file sharing, wan optimization, high bandwidth, low overhead, file replication, autodesk, revit, wafs
    
Globalscape
Published By: Quantcast     Published Date: Mar 20, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
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display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding
    
Quantcast
Published By: SAS     Published Date: Mar 14, 2014
To reach a consumer with a message that is going to drive the most value for your organization, you have to understand what that consumer is looking for and what type of information will bring him further along the path of conversion.
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sas, marketing, marketing attribution, digital marketing, collecting data, analysis, market testing, consumer purchasing
    
SAS
Published By: Marketo     Published Date: Mar 13, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
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marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test
    
Marketo
Published By: Replicon     Published Date: Mar 12, 2014
Accurate time and attendance management is a vital enterprise function, and timely data is critical to ensuring that payroll is processed quickly, labor regulations are complied with, and a company’s attendance and time-off policies are enforced. Yet, tracking time spent on the job is among employees’ least favorite tasks. If your organization still relies on manual time tracking methods for payroll and time-off, you’re already aware of the inefficiency and inaccuracy this causes. Modern companies are successfully moving these processes off of desktops and onto the cloud. The key is choosing the right solution — one with a high adoption rate, a short transition time, and zero conversion hassles.
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time, attendance, payroll
    
Replicon
Published By: Marketo     Published Date: Mar 11, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : 
marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test
    
Marketo
Published By: athenahealth     Published Date: Feb 27, 2014
The adoption of the ICD-10 code set will represent a significant change in the health care industry. This whitepaper outlines the five major risks of the ICD-10 transition that your practice should expect, as well as ways to ensure your medical billing, practice management, and EHR vendor is prepared to make your transition as smooth as possible.
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athena, healthcare, healthcare technology, icd-10, icd-10 conversion, reporting, procedures, billing
    
athenahealth
Published By: Adobe     Published Date: Feb 20, 2014
The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed to capture even greater daily sales than the Digital Index model predicted. Now that the season is complete, Digital Index has just released its 2013 eCommerce Benchmark and Holiday Shopping Report which offers more than 25 eCommerce benchmarks — and points to some holiday shopping surprises.
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adobe, adobe social, social media, marketing, ecommerce, retail, online shopping, holiday shopping
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
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adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Gain more efficient ways of working with documents and collaborating with others on them.
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adobe, adobe acrobat pro, microsoft applications, collaboration, merging documents, editing documents, pdf to office format, file formatting
    
Adobe
Published By: IBM     Published Date: Feb 05, 2014
Companies increasingly rely on IT discovery to provide a complete picture of the infrastructure for IT optimization and migration initiatives. But current methods are costly, and they can take too long to deliver results. ALDM (analytics for logical dependency mapping), a new service from IBM Research, is changing all of that. In this interview, Larry Thompson, IBM offering development executive, explains how ALDM reengineers IT discovery with analytics, automation and cloud computing technologies and delivers a more complete and accurate view of your IT environment. Listen to the full 8-minute podcast interview or read the two-page encapsulated version to learn how ALDM is lowering the cost of IT discovery while speeding results.
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IBM
Published By: IBM     Published Date: Feb 05, 2014
This Analyst Insight will look at how leading organizations are influencing average order value, customer conversion, and customer satisfaction through the integration of site search with precision marketing and product content management. Besides examining the key drivers and pain points organizations are facing in relation to their search strategy, this report will look at the key differentiating strategies, capabilities, and technologies that are driving success in the digital era.
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ibm, aberdeen group, merchandising, ecommerce, content management, marketing, order value, customer conversion
    
IBM
Published By: IBM     Published Date: Feb 04, 2014
With higher mobile use comes more opportunities to reach consumers in different ways. How are you reaching your customers and making them consistent consumers?
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing
    
IBM
Published By: Oracle     Published Date: Jan 22, 2014
Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.
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conversion, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 21, 2014
Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.
Tags : 
conversion, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 21, 2014
In this whitepaper on Modern Marketing Strategies, learn the importance of utilizing conversion in your marketing and how to bring effectively bring these tips and action items to your organization!
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targeting, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Bazaarvoice     Published Date: Jan 17, 2014
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
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retail, branding, shopper experience, consumer trends, informed consumers, retailers, millennials, omni channel strategy
    
Bazaarvoice
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